smart extension lead
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£27.61avg listing price — sweet spot $15–$100
Price range
Incredible£20.40–£36.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good782.86avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£125K£125K/yr · 155K searches
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, smart extension lead is a £125K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
smart extension lead market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- £138K–£166K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 12.5%
- Avg brand age
- 36 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Tapo51%
- meross38%
- ANTELA6%
- HBN5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top smart extension lead search terms
- smart extension lead55K/yr
- smart power strip20K/yr
- tapo extension lead15K/yr
- smart power strip uk7K/yr
- alexa extension lead8K/yr
- wifi extension lead7K/yr
- tapo power strip4K/yr
- tapo smart extension lead3K/yr
- remote control extension lead8K/yr
- smart extension4K/yr
Top smart extension lead products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tapo P304M Smart Plug Power Strip Energy Monitoring MATTER Certified Surge Protection Zero-Crossing Detection Remote Control Voice Control with Apple Alexa Google Schedule and Timer Away Mode
Tapo£23.184.8★725 rev
Meross Smart Power Strip with USB 6 AC Outlets and 4 USB Ports Alexa extension lead Compatible with Alexa Google SmartThings 2.4GHz WiFi (Packaging may vary)
meross£30.244.3★986 rev
Meross Smart Power Strip Smart Extension Lead with 20W USB Ports Compatible with Apple HomeKit Amazon Alexa Google Home and SmartThings Timer and Voice/Remote Control 2.4GHz WiFi 6ft Cord
meross£27.744.2★1,210 rev
Meross Smart Power Strip 6 Outlets + 4 USB Ports Smart Extension Lead Compatible with Apple HomeKit SmartThings Amazon Alexa Google Home Voice/Remote Control 6ft Long Crod 2.4GHz 3250W
meross£32.714.2★881 rev
ANTELA Smart Power Strip Energy Monitoring Wifi Smart Extension Lead with 3 Outlets+3 USB Ports (2 USB A+1 USB C) Work with Alexa Google Home Voice Control Smart Life App 1.5M 2.4GHz 13A
ANTELA£20.404.2★1,435 rev
Newest
by launch dateTapo P304M Smart Plug Power Strip Energy Monitoring MATTER Certified Surge Protection Zero-Crossing Detection Remote Control Voice Control with Apple Alexa Google Schedule and Timer Away Mode
Tapo£23.18725 rev
HBN Smart Wi-Fi Power Strip with 4 AC Outlets 4 USB Ports with 1.8 Meter Power Cord APP Remote Control Works with Alexa and Google Home (13A 3120W)
HBN£22.91162 rev
ANTELA Smart Power Strip Energy Monitoring Wifi Smart Extension Lead with 3 Outlets+3 USB Ports (2 USB A+1 USB C) Work with Alexa Google Home Voice Control Smart Life App 1.5M 2.4GHz 13A
ANTELA£20.401,435 rev
Meross Smart Power Strip 65W GaN Fast Charger 4 Outlet + 2 USB C + 1 USB A WiFi Plug with 2 PD Ports Support Apple HomeKit Alexa Google Home and SmartThings Voice/Remote Control 2.4GHz Only
meross£36.1081 rev
Meross Smart Power Strip 6 Outlets + 4 USB Ports Smart Extension Lead Compatible with Apple HomeKit SmartThings Amazon Alexa Google Home Voice/Remote Control 6ft Long Crod 2.4GHz 3250W
meross£32.71881 rev
Trending
90-day click momentumHBN Smart Wi-Fi Power Strip with 4 AC Outlets 4 USB Ports with 1.8 Meter Power Cord APP Remote Control Works with Alexa and Google Home (13A 3120W)
HBN£22.913.8★
Meross Smart Power Strip 65W GaN Fast Charger 4 Outlet + 2 USB C + 1 USB A WiFi Plug with 2 PD Ports Support Apple HomeKit Alexa Google Home and SmartThings Voice/Remote Control 2.4GHz Only
meross£36.104.0★
Meross Smart Power Strip 6 Outlets + 4 USB Ports Smart Extension Lead Compatible with Apple HomeKit SmartThings Amazon Alexa Google Home Voice/Remote Control 6ft Long Crod 2.4GHz 3250W
meross£32.714.2★
Meross Smart Power Strip Smart Extension Lead with 20W USB Ports Compatible with Apple HomeKit Amazon Alexa Google Home and SmartThings Timer and Voice/Remote Control 2.4GHz WiFi 6ft Cord
meross£27.744.2★
Meross Smart Power Strip with USB 6 AC Outlets and 4 USB Ports Alexa extension lead Compatible with Alexa Google SmartThings 2.4GHz WiFi (Packaging may vary)
meross£30.244.3★
What buyers say about smart extension lead
What buyers praise and complain about, mined from review topics.What buyers love
“good quality”
“These are very easy to configure”
“Does exactly as advertised”
“Great plugs have a good few now always recommend”
“Its very easy to use”
“Easily connected to the wifi”
“The app is easy to use”
“Well worth it”
“It is compatible with most phones and internet providers”
“Charges fast”
What buyers complain about
“losing connection constantly”
“to others this is costly”
“Difficult to set up”
“I wish the sockets were a bit more spaced out”
“another one failed just after a year”
“The controls are a bit difficult”
“Doesnt work with Home Kit / apple”
“Just wish the instructions were a little clearer”
“Easy to failed”
“Not reliable in that sense”
Top return reasons
Common questions
- Is smart extension lead profitable to sell on Amazon United Kingdom?
- The niche generates £125K/yr across 7 tracked products. 90-day search growth is -9.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the smart extension lead niche?
- 4 brands and 25 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in smart extension lead?
- Top complaints mined from reviews: Connectivity-Overall, Value For Money, Assembly/Installation. The return rate is 2.4%.
- When does demand for smart extension lead peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the smart extension lead niche?
- Listings span £20.40–£36.10; the average listing price is £27.61 (sweet spot $15–$100). The average incumbent carries 783 reviews — the moat a new listing must climb.