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Smart Extension Lead

Fail

The top 5 brands take 100% of clicks, so Smart Extension Lead is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£125K/yr155K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
92%top-5 click share · 4 brands · 25 sellers

Flapen Score

Smart Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, Smart Extension Lead is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smart Extension Lead 155K times last year and spent an estimated £125K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
2.9%
Market size, estimated
£125Ka year
Peak month
December3.1× the quietest month
Top search term
smart extension lead55K searches a year

02 · Price

A sale here is worth £27.61.

Listings sell for £27.61 on average, from £20.40 to £36.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £27.61 that is £14K to £21K a year per listing.

Average price
£27.61inside the $15 to $100 sweet spot
Price range
£20.40–£36.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£14K–£21K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #98 within Electrical. It carries 783 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#98in Electrical
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
783per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Smart Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£19K£37K£56K£75K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Tapo51%
  • meross38%
  • ANTELA6%
  • HBN5%

Demand

Smart Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Smart Extension Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart extension lead55K/yr
  • smart power strip20K/yr
  • tapo extension lead15K/yr
  • smart power strip uk7K/yr
  • alexa extension lead8K/yr
  • wifi extension lead7K/yr
  • tapo power strip4K/yr
  • tapo smart extension lead3K/yr
  • remote control extension lead8K/yr
  • smart extension4K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Extension Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall21%−0.29

losing connection constantly

Poor connectivity

Doesn't connect

Value For Money15%−0.10

to others this is costly

Its a little expensive

Overpriced for what it is

Assembly/Installation12%+0.69

Difficult to set up

the setup is quite odd

can be a little tricky

Socket/Port/Plug11%−0.04

I wish the sockets were a bit more spaced out

I wont biys another plug again

the sockets it does not reconnect to wifi

Durability6%−0.12

another one failed just after a year

One not functioning after few months

will last you only 2/3 years

Love

Quality-Overall15%+0.70

good quality

the build quality is top drawer

This is well made

Assembly/Installation14%+0.69

These are very easy to configure

Setup was quick

Easy to set up

Advertised Vs Actual Product12%+1.15

Does exactly as advertised

This is good as expected

does exactly what it's supposed to

Socket/Port/Plug9%−0.04

Great plugs have a good few now always recommend

dedicated smart multi-plugs

Love this smart plug so easy to use

Ease Of Use6%+0.72

Its very easy to use

Great convenience

Makes life so much easier

Return

2.4% Return rate 10% Fixable by listing

Connectivity-Overall36%▅█▇█▆▆

losing connection constantly

Poor connectivity

Doesn't connect

Compatibility-Overall14%▆▂▅▁▇█

Doesnt work with Home Kit / apple

Socket/Port/Plug11%▇▄█▅▅▄

I wish the sockets were a bit more spaced out

I wont biys another plug again

the sockets it does not reconnect to wifi

Functionality-Overall9%█▆▇▆▅▄
Size-Overall6%██▃▁▆█

FAQ

Common Smart Extension Lead questions

Answered from the same tracked data.