Smart Extension Lead
FailThe top 5 brands take 100% of clicks, so Smart Extension Lead is a Fail.
- Flapen Score
- 40 / 100Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 4940
- Market size
- £125K/yr155K searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 92%top-5 click share · 4 brands · 25 sellers
Flapen Score
Smart Extension Lead against its category
The dotted line is the DIY & Tools average. Past it, Smart Extension Lead is stronger. Inside it, weaker.
Market
The Smart Extension Lead market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smart Extension Lead 155K times last year and spent an estimated £125K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £125Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- smart extension lead55K searches a year
02 · Price
A sale here is worth £27.61.
Listings sell for £27.61 on average, from £20.40 to £36.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £27.61 that is £14K to £21K a year per listing.
- Average price
- £27.61inside the $15 to $100 sweet spot
- Price range
- £20.40–£36.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £14K–£21K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #98 within Electrical. It carries 783 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 12.5%
- Average rank
- #98in Electrical
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 783per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Smart Extension Lead products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tapo P304M Smart Plug Power Strip Energy Monitoring MATTER Certified Surge Protection Zero-Crossing Detection Remote Control Voice Control with Apple Alexa Google Schedule and Timer Away Mode
- Price
- £23.18
- Rating
- 4.8/5
- Reviews
- 725
- Age
- 1y ago

Meross Smart Power Strip with USB 6 AC Outlets and 4 USB Ports Alexa extension lead Compatible with Alexa Google SmartThings 2.4GHz WiFi (Packaging may vary)
- Price
- £30.24
- Rating
- 4.3/5
- Reviews
- 986
- Age
- 4y ago

Meross Smart Power Strip Smart Extension Lead with 20W USB Ports Compatible with Apple HomeKit Amazon Alexa Google Home and SmartThings Timer and Voice/Remote Control 2.4GHz WiFi 6ft Cord
- Price
- £27.74
- Rating
- 4.2/5
- Reviews
- 1,210
- Age
- 5y ago

Meross Smart Power Strip 6 Outlets + 4 USB Ports Smart Extension Lead Compatible with Apple HomeKit SmartThings Amazon Alexa Google Home Voice/Remote Control 6ft Long Crod 2.4GHz 3250W
- Price
- £32.71
- Rating
- 4.2/5
- Reviews
- 881
- Age
- 4y ago

ANTELA Smart Power Strip Energy Monitoring Wifi Smart Extension Lead with 3 Outlets+3 USB Ports (2 USB A+1 USB C) Work with Alexa Google Home Voice Control Smart Life App 1.5M 2.4GHz 13A
- Price
- £20.40
- Rating
- 4.2/5
- Reviews
- 1,435
- Age
- 2y ago
Trending
90-day click momentum
HBN Smart Wi-Fi Power Strip with 4 AC Outlets 4 USB Ports with 1.8 Meter Power Cord APP Remote Control Works with Alexa and Google Home (13A 3120W)
- Price
- £22.91
- Rating
- 3.8/5
- Reviews
- 162
- Age
- 2y ago

Meross Smart Power Strip 65W GaN Fast Charger 4 Outlet + 2 USB C + 1 USB A WiFi Plug with 2 PD Ports Support Apple HomeKit Alexa Google Home and SmartThings Voice/Remote Control 2.4GHz Only
- Price
- £36.10
- Rating
- 4.0/5
- Reviews
- 81
- Age
- 2y ago

Meross Smart Power Strip 6 Outlets + 4 USB Ports Smart Extension Lead Compatible with Apple HomeKit SmartThings Amazon Alexa Google Home Voice/Remote Control 6ft Long Crod 2.4GHz 3250W
- Price
- £32.71
- Rating
- 4.2/5
- Reviews
- 881
- Age
- 4y ago

Meross Smart Power Strip Smart Extension Lead with 20W USB Ports Compatible with Apple HomeKit Amazon Alexa Google Home and SmartThings Timer and Voice/Remote Control 2.4GHz WiFi 6ft Cord
- Price
- £27.74
- Rating
- 4.2/5
- Reviews
- 1,210
- Age
- 5y ago

Meross Smart Power Strip with USB 6 AC Outlets and 4 USB Ports Alexa extension lead Compatible with Alexa Google SmartThings 2.4GHz WiFi (Packaging may vary)
- Price
- £30.24
- Rating
- 4.3/5
- Reviews
- 986
- Age
- 4y ago
Newest
by launch date
Tapo P304M Smart Plug Power Strip Energy Monitoring MATTER Certified Surge Protection Zero-Crossing Detection Remote Control Voice Control with Apple Alexa Google Schedule and Timer Away Mode
- Price
- £23.18
- Rating
- 4.8/5
- Reviews
- 725
- Age
- 1y ago

HBN Smart Wi-Fi Power Strip with 4 AC Outlets 4 USB Ports with 1.8 Meter Power Cord APP Remote Control Works with Alexa and Google Home (13A 3120W)
- Price
- £22.91
- Rating
- 3.8/5
- Reviews
- 162
- Age
- 2y ago

ANTELA Smart Power Strip Energy Monitoring Wifi Smart Extension Lead with 3 Outlets+3 USB Ports (2 USB A+1 USB C) Work with Alexa Google Home Voice Control Smart Life App 1.5M 2.4GHz 13A
- Price
- £20.40
- Rating
- 4.2/5
- Reviews
- 1,435
- Age
- 2y ago

Meross Smart Power Strip 65W GaN Fast Charger 4 Outlet + 2 USB C + 1 USB A WiFi Plug with 2 PD Ports Support Apple HomeKit Alexa Google Home and SmartThings Voice/Remote Control 2.4GHz Only
- Price
- £36.10
- Rating
- 4.0/5
- Reviews
- 81
- Age
- 2y ago

Meross Smart Power Strip 6 Outlets + 4 USB Ports Smart Extension Lead Compatible with Apple HomeKit SmartThings Amazon Alexa Google Home Voice/Remote Control 6ft Long Crod 2.4GHz 3250W
- Price
- £32.71
- Rating
- 4.2/5
- Reviews
- 881
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Tapo51%
- meross38%
- ANTELA6%
- HBN5%
Demand
Smart Extension Lead search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Smart Extension Lead search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smart extension lead55K/yr
- smart power strip20K/yr
- tapo extension lead15K/yr
- smart power strip uk7K/yr
- alexa extension lead8K/yr
- wifi extension lead7K/yr
- tapo power strip4K/yr
- tapo smart extension lead3K/yr
- remote control extension lead8K/yr
- smart extension4K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Extension Lead
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
losing connection constantly
Poor connectivity
Doesn't connect
to others this is costly
Its a little expensive
Overpriced for what it is
Difficult to set up
the setup is quite odd
can be a little tricky
I wish the sockets were a bit more spaced out
I wont biys another plug again
the sockets it does not reconnect to wifi
another one failed just after a year
One not functioning after few months
will last you only 2/3 years
Love
good quality
the build quality is top drawer
This is well made
These are very easy to configure
Setup was quick
Easy to set up
Does exactly as advertised
This is good as expected
does exactly what it's supposed to
Great plugs have a good few now always recommend
dedicated smart multi-plugs
Love this smart plug so easy to use
Its very easy to use
Great convenience
Makes life so much easier
Return
2.4% Return rate 10% Fixable by listing
losing connection constantly
Poor connectivity
Doesn't connect
Doesnt work with Home Kit / apple
I wish the sockets were a bit more spaced out
I wont biys another plug again
the sockets it does not reconnect to wifi
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Extension Lead questions
Answered from the same tracked data.








