smart dimmer switch
Skip itSoft demand (-34.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£27.21avg listing price — sweet spot $15–$100
Price range
Great£11.97–£83.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,169.87avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£61K£61K/yr · 45K searches
Growth
Bad-34.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, smart dimmer switch is a £61K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
smart dimmer switch market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £27K–£34K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #377
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 70%
- Out of stock
- 3.0%
- Avg brand age
- 46 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
170
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
6%
- Shelly36%
- BSEED33%
- British General (BG)12%
- Candeo7%
- Lightwave3%
- Philips Hue3%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -34.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Top smart dimmer switch search terms
- smart dimmer switch20K/yr
- shelly dimmer9K/yr
- smart dimmer5K/yr
- wifi dimmer switch4K/yr
- shelly dimmer 22K/yr
- alexa dimmer switch3K/yr
- wifi dimmer switches1K/yr
Top smart dimmer switch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shelly Dimmer Gen3 WiFi Smart Dimmer Home Automation Dimmable Lights LED Strips No Neutral Required Smart Schedules No Hub Required Nigth Mode iOS & Android
Shelly£27.424.5★283 rev
BSEED Smart Dimmer Switch Glass Touch Panel LED Lights Work with Alexa/Smart Life App Control Neutral Wire RequiredWiFi Dimmer 1 Gang 1 Way 86mm White
BSEED£14.793.7★465 rev
BG Smart Single Master/Primary Wall Dimmer Light Switch Wi-Fi App Voice Assistant and Manual Control 2-Way Round Edge 800 Series White Moulded 881M/HC
British General (BG)£24.164.0★5 rev
Shelly Dimmer Gen4 - WiFi & Matter Smart Dimmer Switch Home Automation Dimmable Lights LED Strips No Neutral Required Smart Schedules No Hub Required Night Mode Alexa & Google HomeKit
Shelly£32.694.6★23 rev
Shelly Dimmer 2 | WiFi Smart Dimmer Switch | No Neutral Wire Required | Home Automation | Compatible with Alexa & Google Home | iOS Android App| No Hub Required | Wireless Switch | Dimmable Lights
Shelly£28.214.2★2,964 rev
Newest
by launch dateShelly Dimmer Gen4 - WiFi & Matter Smart Dimmer Switch Home Automation Dimmable Lights LED Strips No Neutral Required Smart Schedules No Hub Required Night Mode Alexa & Google HomeKit
Shelly£32.6923 rev
BG Smart Single Master/Primary Wall Dimmer Light Switch Wi-Fi App Voice Assistant and Manual Control 2-Way Round Edge 800 Series White Moulded 881M/HC
British General (BG)£24.165 rev
BG Smart Double Master/Primary Wall Dimmer Light Switch Wi-Fi App Voice Assistant and Manual Control 2-Way Round Edge 800 Series White Moulded 882M/HC
British General£42.9413 rev
Shelly Dimmer Gen3 WiFi Smart Dimmer Home Automation Dimmable Lights LED Strips No Neutral Required Smart Schedules No Hub Required Nigth Mode iOS & Android
Shelly£27.42283 rev
Shelly 1 Mini Gen4 - Wi-Fi Smart Relay Switch 1 Channel 8A Dry Contacts Home Automation Garage Door Remote Control No Hub Required Matter Certified Alexa Google Home Apple HomeKit Zigbee
Shelly£16.10660 rev
Trending
90-day click momentum
Lightwave LP22MK2 Smart Dimmer with Energy Monitoring 2 Gang Stainless Steel - Works with Alexa Google Assistant HomeKit. iOS & Android Compatible
Lightwave£83.034.2★
Shelly Dimmer Gen4 - WiFi & Matter Smart Dimmer Switch Home Automation Dimmable Lights LED Strips No Neutral Required Smart Schedules No Hub Required Night Mode Alexa & Google HomeKit
Shelly£32.694.6★
BG Smart Single Master/Primary Wall Dimmer Light Switch Wi-Fi App Voice Assistant and Manual Control 2-Way Round Edge 800 Series White Moulded 881M/HC
British General (BG)£24.164.0★
Shelly 1 Mini Gen4 - Wi-Fi Smart Relay Switch 1 Channel 8A Dry Contacts Home Automation Garage Door Remote Control No Hub Required Matter Certified Alexa Google Home Apple HomeKit Zigbee
Shelly£16.104.6★
SAMOTECH WIFI Smart DIMMER UK LED Module No neutral wire required compatible with Alexa Google Tuya Smart Life
SAMOTECH£28.704.1★
What buyers say about smart dimmer switch
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic kit”
“Connects and works flawlessly”
“Reasonable price and good value”
“Fit for purpose”
“Easy to install”
“Simple to use”
“It's working fine with Alexa”
“does as advertised”
“Great switch”
“Works as designed”
What buyers complain about
“Stopped working after 2 weeks tried all trouble shooting”
“NOt good quality”
“Much more expensive than listed price”
“appears to have been used”
“it doesn't work”
“2nd just would not pair no matter what I tried”
“it will continually disconnect from wifi”
“only had dimmer switch 4 months”
“Bit lighter than thought”
“Poor design and fail easily”
Top return reasons
Common questions
- Is smart dimmer switch profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the smart dimmer switch niche?
- 11 brands and 170 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in smart dimmer switch?
- Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 3.0%.
- When does demand for smart dimmer switch peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the smart dimmer switch niche?
- Listings span £11.97–£83.03; the average listing price is £27.21 (sweet spot $15–$100). The average incumbent carries 1,170 reviews — the moat a new listing must climb.