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Smart Dimmer Switch

Fail

Demand is soft, at -34.5% this quarter, so Smart Dimmer Switch is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£61K/yr45K searches / yr
90-day growth
-34.5%search demand this quarter
Competition
62%top-5 click share · 11 brands · 170 sellers

Flapen Score

Smart Dimmer Switch against its category

The dotted line is the DIY & Tools average. Past it, Smart Dimmer Switch is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Dimmer Switch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smart Dimmer Switch 45K times last year and spent an estimated £61K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
5.0%
Market size, estimated
£61Ka year
Peak month
November2.7× the quietest month
Top search term
smart dimmer switch20K searches a year

02 · Price

A sale here is worth £27.21.

Listings sell for £27.21 on average, from £11.97 to £83.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £27.21 that is £0 to £3K a year per listing.

Average price
£27.21inside the $15 to $100 sweet spot
Price range
£11.97–£83.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #377 within Electrical. It carries 1,170 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
96%
Out of stock, average day
3.0%
Average rank
#377in Electrical
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,170per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Smart Dimmer Switch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

170

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

6%

  • Shelly36%
  • BSEED33%
  • British General (BG)12%
  • Candeo7%
  • Lightwave3%
  • Philips Hue3%
  • Open — no brand owns it (5 brands, 6%)

Demand

Smart Dimmer Switch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Smart Dimmer Switch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart dimmer switch20K/yr
  • shelly dimmer9K/yr
  • smart dimmer5K/yr
  • wifi dimmer switch4K/yr
  • shelly dimmer 22K/yr
  • alexa dimmer switch3K/yr
  • wifi dimmer switches1K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Dimmer Switch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.19

Stopped working after 2 weeks tried all trouble shooting

Stopped working after 2 months

Not even an year

Quality-Overall12%+1.06

NOt good quality

Not reliable enough

The product is not good enough yet

Value For Money8%+0.34

Much more expensive than listed price

I kind of hate how expensive these are

which was unfortunately more expensive

Product Condition8%−0.12

appears to have been used

Not new

Received Refurbished Device

Functionality-Overall4%−0.11

it doesn't work

only 1 worked

youtube videos still doesnt work

Love

Quality-Overall20%+1.06

Fantastic kit

Excellent product

So far it has been totally reliable

Connectivity-Overall9%+0.49

Connects and works flawlessly

easy to connect

Quick to connect

Value For Money7%+0.34

Reasonable price and good value

good value for money

Excellent price

Size-Overall6%+0.47

Fit for purpose

Nice product easy to fit

Small and mighty

Assembly/Installation5%+0.34

Easy to install

Easy to setup

Works great easy yo install

Return

3.0% Return rate 24% Fixable by listing

Functionality-Overall23%▇▇▇▅█▇

it doesn't work

only 1 worked

youtube videos still doesnt work

Compatibility-Overall23%█▇▅█▇▇

2nd just would not pair no matter what I tried

I tried for 1 hr to pair it with my ZigBee network with no success

will not work with certain lamps

Size-Overall10%▆▄██▆▅
Connectivity-Overall8%▅█▄▇▆█

it will continually disconnect from wifi

as originally it did not broadcast a WiFi network

It worked fine for about two weeks then lost connection

Defective Material/Parts7%▅▅█▇▄▇

FAQ

Common Smart Dimmer Switch questions

Answered from the same tracked data.