Smart Dimmer Switch
FailDemand is soft, at -34.5% this quarter, so Smart Dimmer Switch is a Fail.
- Flapen Score
- 43 / 100Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 4943
- Market size
- £61K/yr45K searches / yr
- 90-day growth
- -34.5%search demand this quarter
- Competition
- 62%top-5 click share · 11 brands · 170 sellers
Flapen Score
Smart Dimmer Switch against its category
The dotted line is the DIY & Tools average. Past it, Smart Dimmer Switch is stronger. Inside it, weaker.
Market
The Smart Dimmer Switch market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smart Dimmer Switch 45K times last year and spent an estimated £61K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -34.5%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £61Ka year
- Peak month
- November2.7× the quietest month
- Top search term
- smart dimmer switch20K searches a year
02 · Price
A sale here is worth £27.21.
Listings sell for £27.21 on average, from £11.97 to £83.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £27.21 that is £0 to £3K a year per listing.
- Average price
- £27.21inside the $15 to $100 sweet spot
- Price range
- £11.97–£83.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #377 within Electrical. It carries 1,170 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 96%
- Out of stock, average day
- 3.0%
- Average rank
- #377in Electrical
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,170per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Smart Dimmer Switch products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Shelly Dimmer Gen3 WiFi Smart Dimmer Home Automation Dimmable Lights LED Strips No Neutral Required Smart Schedules No Hub Required Nigth Mode iOS & Android
- Price
- £27.42
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 1y ago

BSEED Smart Dimmer Switch Glass Touch Panel LED Lights Work with Alexa/Smart Life App Control Neutral Wire RequiredWiFi Dimmer 1 Gang 1 Way 86mm White
- Price
- £14.79
- Rating
- 3.7/5
- Reviews
- 465
- Age
- 7y ago

BG Smart Single Master/Primary Wall Dimmer Light Switch Wi-Fi App Voice Assistant and Manual Control 2-Way Round Edge 800 Series White Moulded 881M/HC
- Price
- £24.16
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago

Shelly Dimmer Gen4 - WiFi & Matter Smart Dimmer Switch Home Automation Dimmable Lights LED Strips No Neutral Required Smart Schedules No Hub Required Night Mode Alexa & Google HomeKit
- Price
- £32.69
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 7mo ago

Shelly Dimmer 2 | WiFi Smart Dimmer Switch | No Neutral Wire Required | Home Automation | Compatible with Alexa & Google Home | iOS Android App| No Hub Required | Wireless Switch | Dimmable Lights
- Price
- £28.21
- Rating
- 4.2/5
- Reviews
- 2,964
- Age
- 6y ago
Trending
estimated 90-day click momentum
Lightwave LP22MK2 Smart Dimmer with Energy Monitoring 2 Gang Stainless Steel - Works with Alexa Google Assistant HomeKit. iOS & Android Compatible
- Price
- £83.03
- Rating
- 4.2/5
- Reviews
- 655
- Age
- 3y ago

Shelly Dimmer Gen4 - WiFi & Matter Smart Dimmer Switch Home Automation Dimmable Lights LED Strips No Neutral Required Smart Schedules No Hub Required Night Mode Alexa & Google HomeKit
- Price
- £32.69
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 7mo ago

BG Smart Single Master/Primary Wall Dimmer Light Switch Wi-Fi App Voice Assistant and Manual Control 2-Way Round Edge 800 Series White Moulded 881M/HC
- Price
- £24.16
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago

Shelly 1 Mini Gen4 - Wi-Fi Smart Relay Switch 1 Channel 8A Dry Contacts Home Automation Garage Door Remote Control No Hub Required Matter Certified Alexa Google Home Apple HomeKit Zigbee
- Price
- £16.10
- Rating
- 4.6/5
- Reviews
- 660
- Age
- 1y ago

SAMOTECH WIFI Smart DIMMER UK LED Module No neutral wire required compatible with Alexa Google Tuya Smart Life
- Price
- £28.70
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 3y ago
Newest
by launch date
Shelly Dimmer Gen4 - WiFi & Matter Smart Dimmer Switch Home Automation Dimmable Lights LED Strips No Neutral Required Smart Schedules No Hub Required Night Mode Alexa & Google HomeKit
- Price
- £32.69
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 7mo ago

BG Smart Single Master/Primary Wall Dimmer Light Switch Wi-Fi App Voice Assistant and Manual Control 2-Way Round Edge 800 Series White Moulded 881M/HC
- Price
- £24.16
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago

BG Smart Double Master/Primary Wall Dimmer Light Switch Wi-Fi App Voice Assistant and Manual Control 2-Way Round Edge 800 Series White Moulded 882M/HC
- Price
- £42.94
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 1y ago

Shelly Dimmer Gen3 WiFi Smart Dimmer Home Automation Dimmable Lights LED Strips No Neutral Required Smart Schedules No Hub Required Nigth Mode iOS & Android
- Price
- £27.42
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 1y ago

Shelly 1 Mini Gen4 - Wi-Fi Smart Relay Switch 1 Channel 8A Dry Contacts Home Automation Garage Door Remote Control No Hub Required Matter Certified Alexa Google Home Apple HomeKit Zigbee
- Price
- £16.10
- Rating
- 4.6/5
- Reviews
- 660
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
170
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 97%
Open market
6%
- Shelly36%
- BSEED33%
- British General (BG)12%
- Candeo7%
- Lightwave3%
- Philips Hue3%
- Open — no brand owns it (5 brands, 6%)
Demand
Smart Dimmer Switch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Smart Dimmer Switch search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smart dimmer switch20K/yr
- shelly dimmer9K/yr
- smart dimmer5K/yr
- wifi dimmer switch4K/yr
- shelly dimmer 22K/yr
- alexa dimmer switch3K/yr
- wifi dimmer switches1K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Dimmer Switch
We read the reviews and the return reasons for every product selling here.
“Stopped working after 2 weeks tried all trouble shooting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Dimmer Switch questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








