Smart Dimmer Switch
soft demand (-34.5% this quarter) — Smart Dimmer Switch doesn't clear our bar today.
Flapen Score
Is Smart Dimmer Switch profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Smart Dimmer Switch is a £61K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Smart Dimmer Switch: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -34.5% over the last 90 days and 5.0% of searches end in a purchase.
£61K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 23 products
Top Smart Dimmer Switch products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Shelly Dimmer Gen3 WiFi Smart Dimmer Home Automation Dimmable Lights LED Strips No Neutral Required Smart Schedules No Hub Required Nigth Mode iOS & Android
- Price
- £27.42
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 1y ago
BSEED Smart Dimmer Switch Glass Touch Panel LED Lights Work with Alexa/Smart Life App Control Neutral Wire RequiredWiFi Dimmer 1 Gang 1 Way 86mm White
- Price
- £14.79
- Rating
- 3.7/5
- Reviews
- 465
- Age
- 7y ago
BG Smart Single Master/Primary Wall Dimmer Light Switch Wi-Fi App Voice Assistant and Manual Control 2-Way Round Edge 800 Series White Moulded 881M/HC
- Price
- £24.16
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago
Shelly Dimmer Gen4 - WiFi & Matter Smart Dimmer Switch Home Automation Dimmable Lights LED Strips No Neutral Required Smart Schedules No Hub Required Night Mode Alexa & Google HomeKit
- Price
- £32.69
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 7mo ago
Shelly Dimmer 2 | WiFi Smart Dimmer Switch | No Neutral Wire Required | Home Automation | Compatible with Alexa & Google Home | iOS Android App| No Hub Required | Wireless Switch | Dimmable Lights
- Price
- £28.21
- Rating
- 4.2/5
- Reviews
- 2,964
- Age
- 6y ago
Trending
90-day click momentum
Lightwave LP22MK2 Smart Dimmer with Energy Monitoring 2 Gang Stainless Steel - Works with Alexa Google Assistant HomeKit. iOS & Android Compatible
- Price
- £83.03
- Rating
- 4.2/5
- Reviews
- 655
- Age
- 3y ago
Shelly Dimmer Gen4 - WiFi & Matter Smart Dimmer Switch Home Automation Dimmable Lights LED Strips No Neutral Required Smart Schedules No Hub Required Night Mode Alexa & Google HomeKit
- Price
- £32.69
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 7mo ago
BG Smart Single Master/Primary Wall Dimmer Light Switch Wi-Fi App Voice Assistant and Manual Control 2-Way Round Edge 800 Series White Moulded 881M/HC
- Price
- £24.16
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago
Shelly 1 Mini Gen4 - Wi-Fi Smart Relay Switch 1 Channel 8A Dry Contacts Home Automation Garage Door Remote Control No Hub Required Matter Certified Alexa Google Home Apple HomeKit Zigbee
- Price
- £16.10
- Rating
- 4.6/5
- Reviews
- 660
- Age
- 1y ago
SAMOTECH WIFI Smart DIMMER UK LED Module No neutral wire required compatible with Alexa Google Tuya Smart Life
- Price
- £28.70
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 3y ago
Newest
by launch dateShelly Dimmer Gen4 - WiFi & Matter Smart Dimmer Switch Home Automation Dimmable Lights LED Strips No Neutral Required Smart Schedules No Hub Required Night Mode Alexa & Google HomeKit
- Price
- £32.69
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 7mo ago
BG Smart Single Master/Primary Wall Dimmer Light Switch Wi-Fi App Voice Assistant and Manual Control 2-Way Round Edge 800 Series White Moulded 881M/HC
- Price
- £24.16
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago
BG Smart Double Master/Primary Wall Dimmer Light Switch Wi-Fi App Voice Assistant and Manual Control 2-Way Round Edge 800 Series White Moulded 882M/HC
- Price
- £42.94
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 1y ago
Shelly Dimmer Gen3 WiFi Smart Dimmer Home Automation Dimmable Lights LED Strips No Neutral Required Smart Schedules No Hub Required Nigth Mode iOS & Android
- Price
- £27.42
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 1y ago
Shelly 1 Mini Gen4 - Wi-Fi Smart Relay Switch 1 Channel 8A Dry Contacts Home Automation Garage Door Remote Control No Hub Required Matter Certified Alexa Google Home Apple HomeKit Zigbee
- Price
- £16.10
- Rating
- 4.6/5
- Reviews
- 660
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
170
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
6%
- Shelly36%
- BSEED33%
- British General (BG)12%
- Candeo7%
- Lightwave3%
- Philips Hue3%
- Open — no brand owns it (5 brands, 6%)
Smart Dimmer Switch demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Top Smart Dimmer Switch search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- smart dimmer switch20K/yr
- shelly dimmer9K/yr
- smart dimmer5K/yr
- wifi dimmer switch4K/yr
- shelly dimmer 22K/yr
- alexa dimmer switch3K/yr
- wifi dimmer switches1K/yr
What reviews say buyers love and hate about Smart Dimmer Switch
What buyers mention most, as a share of all reviews.
What buyers love
68% of reviews“Fantastic kit”
“Connects and works flawlessly”
“Reasonable price and good value”
“Fit for purpose”
“Easy to install”
What buyers complain about
61% of reviews“Stopped working after 2 weeks tried all trouble shooting”
“NOt good quality”
“Much more expensive than listed price”
“appears to have been used”
“it doesn't work”
Smart Dimmer Switch return rate & reasons
Why buyers send it back, as a share of all return requests.
3.0%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Smart Dimmer Switch questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
