Is smart button profitable to sell on Amazon United Kingdom?

The niche generates £180K/yr across 9 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (36/100).

How competitive is the smart button niche?

3 brands and 27 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in smart button?

Top complaints mined from reviews: Connectivity-Overall, Compatibility-Overall, Touch/Button Controls. The return rate is 4.5%.

When does demand for smart button peak?

Demand peaks in Sep–Oct–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the smart button niche?

Listings span £9.92–£57.32; the average listing price is £19.77 (sweet spot $15–$100). The average incumbent carries 866 reviews — the moat a new listing must climb.

smart button

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great£19.77

avg listing price — sweet spot $15–$100

Price range

Great£9.92–£57.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good865.78

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£180K

£180K/yr · 151K searches

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Growth

Bad-30.0%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, smart button is a £180K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 36/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

smart button market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: £158K–£198K; units × avg price
Conversion rate: 6.0%
Avg BSR: #132
Page quality: 0%
Prime: 100%
Sponsored: 22%
Out of stock: 5.4%
Avg brand age: 42 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Tapo88%
Flic9%
SONOFF3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.0% search growth over the last 90 days.

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top smart button search terms

tapo switch26K/yr -24.7%4.5% conv.
tapo light switch22K/yr -31.5%3.8% conv.
smart button20K/yr -32.1%1.6% conv.
tapo button20K/yr -32.3%8.3% conv.
tapo smart switch17K/yr -34.5%3.3% conv.
tapo smart button9K/yr -39.8%7.0% conv.
flic button5K/yr -10.9%2.5% conv.
flic5K/yr +4.4%1.7% conv.
alexa button6K/yr -35.8%1.5% conv.
tapo smart switches4K/yr -35.1%2.9% conv.

All search terms

Top smart button products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tapo S200B Smart Button One-Click Alarm Lighting Control Customized Actions Smart Doorbell Magnetic Mounting Battery Included Easy Installation Multiple Locations Control Tapo Hub Required

Tapo£9.924.5★747 rev

Tapo S210 Smart Light Switch 1 Gang 1 Way Remote Control Smart Switch Voice Control Away Mode No Neutral Needed Battery Included Alexa Light Switch Work with Alexa & Google Tapo Hub Required

Tapo£13.144.4★517 rev

Tapo S220 Smart Light Switch 2 Gang 1 Way Remote Control Smart Switch Voice Control Away Mode No Neutral Needed Battery included Alexa Light Switch Work with Alexa & Google Tapo Hub Required

Tapo£14.994.4★307 rev

Tapo S112 6A 2 Channel WiFi and Bluetooth Smart Relay Switch Shutter and Light Control with Power Consumption Matter Compatible Remote Control via App work with Alexa Google Home No Hub Required

Tapo£15.075.0★15 rev

Flic Smart Button White 1 Pack. Control Lights Music & More with Push Double Push or Hold. Works with Alexa HomeKit Matter. Setup via Flic App for iOS & Android. Bluetooth & WiFi Required.

Flic£24.103.9★370 rev

Newest

by launch date

Tapo NEW H110 All in One Smart IR & IoT Remote Control Universal Remote Control Hub Doorbell Chime Built-In Siren Apple Home Alexa Google SmartThings Matter Certified IFTTT

Tapo£17.034,647 rev

3mo ago

Tapo S110E 10A WiFi and Bluetooth Smart Relay Switch Shutter Light Boiler Control with Usage Monitoring Dry and Wet Contact Matter Compatible App Control Alexa Google Home No Hub Required Compact Size

Tapo£14.8918 rev

8mo ago

Tapo S112 6A 2 Channel WiFi and Bluetooth Smart Relay Switch Shutter and Light Control with Power Consumption Matter Compatible Remote Control via App work with Alexa Google Home No Hub Required

Tapo£15.0715 rev

8mo ago

SONOFF SNZB-01P Zigbee Wireless Switch 2 Way Control Supports to Create Smart Scenes Trigger The Connected Devices on eWeLink APP 5 Years Battery Life Requires Zigbee Hub

SONOFF£11.48801 rev

2y ago

Tapo S200B Smart Button One-Click Alarm Lighting Control Customized Actions Smart Doorbell Magnetic Mounting Battery Included Easy Installation Multiple Locations Control Tapo Hub Required

Tapo£9.92747 rev

3y ago

What buyers say about smart button

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation15%

“So easy to configure and fit”

Ease Of Use11%

“easy to use”

Quality-Overall9%

“Well made and reasonable price”

Advertised Vs Actual Product7%

“Works as described, very pleased”

Touch/Button Controls7%

“It's a button and it works”

Value For Money6%

“Well made and reasonable price”

Compatibility-Overall6%

“Works with Home Assistant”

Size-Overall6%

“Worked well and easy to fit”

Software/Application5%

“Good working app”

Connectivity-Overall3%

“it connected easily”

What buyers complain about

Connectivity-Overall16%

“the hub with HD installed constantly losing connection. even though wired directly into router”

Compatibility-Overall14%

“Compatibility problems”

Touch/Button Controls7%

“Bulky and would have been better as flat device with 3 buttons”

Ease Of Use7%

“it was a pain reaching in to turn them on/off each time”

Quality-Overall6%

“Not the best”

Software/Application4%

“Also found the app didn't work very well on double click”

Functionality-Overall4%

“Product did not function”

Instructions/User Manual/Troubleshooting4%

“Instructions unclear”

Assembly/Installation4%

“My setup was a bit of a pain”

Size-Overall4%

“Switches do what supposed to - just doesn't fit with my expectation”

Top return reasons

Compatibility-Overall30%

Connectivity-Overall19%

Functionality-Overall15%

Size-Overall9%

Touch/Button Controls5%

Advertised Vs Actual Product5%

Defective Material/Parts5%

Assembly/Installation3%

Constant Reboot Or Restart1%

Software/Application1%

Common questions

Is smart button profitable to sell on Amazon United Kingdom?: The niche generates £180K/yr across 9 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (36/100).
How competitive is the smart button niche?: 3 brands and 27 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in smart button?: Top complaints mined from reviews: Connectivity-Overall, Compatibility-Overall, Touch/Button Controls. The return rate is 4.5%.
When does demand for smart button peak?: Demand peaks in Sep–Oct–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the smart button niche?: Listings span £9.92–£57.32; the average listing price is £19.77 (sweet spot $15–$100). The average incumbent carries 866 reviews — the moat a new listing must climb.