Smart Button
FailThe top 5 brands take 100% of clicks, so Smart Button is a Fail.
- Flapen Score
- 36 / 100Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 4936
- Market size
- £180K/yr151K searches / yr
- 90-day growth
- -30.0%search demand this quarter
- Competition
- 88%top-5 click share · 3 brands · 27 sellers
Flapen Score
Smart Button against its category
The dotted line is the DIY & Tools average. Past it, Smart Button is stronger. Inside it, weaker.
Market
The Smart Button market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smart Button 151K times last year and spent an estimated £180K. All 3 brands take every click. Demand peaks in Sep–Oct–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -30.0%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £180Ka year
- Peak month
- September3.2× the quietest month
- Top search term
- tapo switch26K searches a year
02 · Price
A sale here is worth £19.77.
Listings sell for £19.77 on average, from £9.92 to £57.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £19.77 that is £15K to £20K a year per listing.
- Average price
- £19.77inside the $15 to $100 sweet spot
- Price range
- £9.92–£57.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £15K–£20K
- Returns
- 4.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #132 within Electrical. It carries 866 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #132in Electrical
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 866per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Smart Button products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tapo S200B Smart Button One-Click Alarm Lighting Control Customized Actions Smart Doorbell Magnetic Mounting Battery Included Easy Installation Multiple Locations Control Tapo Hub Required
- Price
- £9.92
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 3y ago
Tapo S210 Smart Light Switch 1 Gang 1 Way Remote Control Smart Switch Voice Control Away Mode No Neutral Needed Battery Included Alexa Light Switch Work with Alexa & Google Tapo Hub Required
- Price
- £13.14
- Rating
- 4.4/5
- Reviews
- 517
- Age
- 3y ago
Tapo S220 Smart Light Switch 2 Gang 1 Way Remote Control Smart Switch Voice Control Away Mode No Neutral Needed Battery included Alexa Light Switch Work with Alexa & Google Tapo Hub Required
- Price
- £14.99
- Rating
- 4.4/5
- Reviews
- 307
- Age
- 4y ago
Tapo S112 6A 2 Channel WiFi and Bluetooth Smart Relay Switch Shutter and Light Control with Power Consumption Matter Compatible Remote Control via App work with Alexa Google Home No Hub Required
- Price
- £15.07
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 8mo ago
Flic Smart Button White 1 Pack. Control Lights Music & More with Push Double Push or Hold. Works with Alexa HomeKit Matter. Setup via Flic App for iOS & Android. Bluetooth & WiFi Required.
- Price
- £24.10
- Rating
- 3.9/5
- Reviews
- 370
- Age
- 5y ago
Trending
90-day click momentum
Tapo NEW H110 All in One Smart IR & IoT Remote Control Universal Remote Control Hub Doorbell Chime Built-In Siren Apple Home Alexa Google SmartThings Matter Certified IFTTT
- Price
- £17.03
- Rating
- 4.4/5
- Reviews
- 4,647
- Age
- 3mo ago
Tapo S110E 10A WiFi and Bluetooth Smart Relay Switch Shutter Light Boiler Control with Usage Monitoring Dry and Wet Contact Matter Compatible App Control Alexa Google Home No Hub Required Compact Size
- Price
- £14.89
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 8mo ago
Tapo S112 6A 2 Channel WiFi and Bluetooth Smart Relay Switch Shutter and Light Control with Power Consumption Matter Compatible Remote Control via App work with Alexa Google Home No Hub Required
- Price
- £15.07
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 8mo ago
Flic Smart Button White 3 Pack. Control Lights Music & More with Push Double Push or Hold. Works with Alexa HomeKit Matter. Setup via Flic App for iOS & Android. Bluetooth & WiFi Required.
- Price
- £57.32
- Rating
- 3.9/5
- Reviews
- 370
- Age
- 6y ago
Tapo S200B Smart Button One-Click Alarm Lighting Control Customized Actions Smart Doorbell Magnetic Mounting Battery Included Easy Installation Multiple Locations Control Tapo Hub Required
- Price
- £9.92
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 3y ago
Newest
by launch dateTapo NEW H110 All in One Smart IR & IoT Remote Control Universal Remote Control Hub Doorbell Chime Built-In Siren Apple Home Alexa Google SmartThings Matter Certified IFTTT
- Price
- £17.03
- Rating
- 4.4/5
- Reviews
- 4,647
- Age
- 3mo ago
Tapo S110E 10A WiFi and Bluetooth Smart Relay Switch Shutter Light Boiler Control with Usage Monitoring Dry and Wet Contact Matter Compatible App Control Alexa Google Home No Hub Required Compact Size
- Price
- £14.89
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 8mo ago
Tapo S112 6A 2 Channel WiFi and Bluetooth Smart Relay Switch Shutter and Light Control with Power Consumption Matter Compatible Remote Control via App work with Alexa Google Home No Hub Required
- Price
- £15.07
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 8mo ago
SONOFF SNZB-01P Zigbee Wireless Switch 2 Way Control Supports to Create Smart Scenes Trigger The Connected Devices on eWeLink APP 5 Years Battery Life Requires Zigbee Hub
- Price
- £11.48
- Rating
- 4.4/5
- Reviews
- 801
- Age
- 2y ago
Tapo S200B Smart Button One-Click Alarm Lighting Control Customized Actions Smart Doorbell Magnetic Mounting Battery Included Easy Installation Multiple Locations Control Tapo Hub Required
- Price
- £9.92
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Tapo88%
- Flic9%
- SONOFF3%
- Open — no brand owns it (0%)
Demand
Smart Button search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Smart Button search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tapo switch26K/yr
- tapo light switch22K/yr
- smart button20K/yr
- tapo button20K/yr
- tapo smart switch17K/yr
- tapo smart button9K/yr
- flic button5K/yr
- flic5K/yr
- alexa button6K/yr
- tapo smart switches4K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Button
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the hub with HD installed constantly losing connection. even though wired directly into router
does not connect to matter directly
It turned out to be a combination of having an old Kasa skill linked to Alexa, which I don't use anymore, and this interferring with the device communication. Kasa and Tapo and both part of TP-Link
Compatibility problems
Needs alot of investment in getting it to work with devices none of mine worked except the firstick worked temporarily then stopped
No integration with home assistant
Bulky and would have been better as flat device with 3 buttons
These buttons worked for 4 weeks then they all failed within a few days of each other
This is problematic as the double click doesn't work
it was a pain reaching in to turn them on/off each time
but was a bit of a pain to wire
Not the best
Absolute rubbish gadget
Love
So easy to configure and fit
Easy to install
Easy to set up
easy to use
so straightforward
It was pretty easy to get it operating
Well made and reasonable price
It feels well made
Great quality
Works as described, very pleased
working as it should
Exactly what I needed
It's a button and it works
this button is great it does what I need it too do
The button feels solid
Return
4.5% Return rate 15% Fixable by listing
Compatibility problems
Needs alot of investment in getting it to work with devices none of mine worked except the firstick worked temporarily then stopped
No integration with home assistant
the hub with HD installed constantly losing connection. even though wired directly into router
does not connect to matter directly
It turned out to be a combination of having an old Kasa skill linked to Alexa, which I don't use anymore, and this interferring with the device communication. Kasa and Tapo and both part of TP-Link
Product did not function
IR doesnt work
Switches do what supposed to - just doesn't fit with my expectation
Awesome button although smaller than Id imagined
Bulky and would have been better as flat device with 3 buttons
These buttons worked for 4 weeks then they all failed within a few days of each other
This is problematic as the double click doesn't work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cardboard Cutter
£343K/yr+30.6%
Door Canopy
£202K/yr+187.7%
Fence Post Repair
£359K/yr-8.2%
Cat Window Guard
£98K/yr+413.1%
Sun Shade
£202K/yr+187.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Button questions
Answered from the same tracked data.