Smart Button
brand-locked demand (top 5 brands take 100% of clicks) — Smart Button doesn't clear our bar today.
Flapen Score
Is Smart Button profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Smart Button is a £180K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 36/100.
Smart Button: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -30.0% over the last 90 days and 6.0% of searches end in a purchase.
£180K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 9 products
Top Smart Button products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tapo S200B Smart Button One-Click Alarm Lighting Control Customized Actions Smart Doorbell Magnetic Mounting Battery Included Easy Installation Multiple Locations Control Tapo Hub Required
- Price
- £9.92
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 3y ago
Tapo S210 Smart Light Switch 1 Gang 1 Way Remote Control Smart Switch Voice Control Away Mode No Neutral Needed Battery Included Alexa Light Switch Work with Alexa & Google Tapo Hub Required
- Price
- £13.14
- Rating
- 4.4/5
- Reviews
- 517
- Age
- 3y ago
Tapo S220 Smart Light Switch 2 Gang 1 Way Remote Control Smart Switch Voice Control Away Mode No Neutral Needed Battery included Alexa Light Switch Work with Alexa & Google Tapo Hub Required
- Price
- £14.99
- Rating
- 4.4/5
- Reviews
- 307
- Age
- 4y ago
Tapo S112 6A 2 Channel WiFi and Bluetooth Smart Relay Switch Shutter and Light Control with Power Consumption Matter Compatible Remote Control via App work with Alexa Google Home No Hub Required
- Price
- £15.07
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 8mo ago
Flic Smart Button White 1 Pack. Control Lights Music & More with Push Double Push or Hold. Works with Alexa HomeKit Matter. Setup via Flic App for iOS & Android. Bluetooth & WiFi Required.
- Price
- £24.10
- Rating
- 3.9/5
- Reviews
- 370
- Age
- 5y ago
Trending
90-day click momentum
Tapo NEW H110 All in One Smart IR & IoT Remote Control Universal Remote Control Hub Doorbell Chime Built-In Siren Apple Home Alexa Google SmartThings Matter Certified IFTTT
- Price
- £17.03
- Rating
- 4.4/5
- Reviews
- 4,647
- Age
- 3mo ago
Tapo S110E 10A WiFi and Bluetooth Smart Relay Switch Shutter Light Boiler Control with Usage Monitoring Dry and Wet Contact Matter Compatible App Control Alexa Google Home No Hub Required Compact Size
- Price
- £14.89
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 8mo ago
Tapo S112 6A 2 Channel WiFi and Bluetooth Smart Relay Switch Shutter and Light Control with Power Consumption Matter Compatible Remote Control via App work with Alexa Google Home No Hub Required
- Price
- £15.07
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 8mo ago
Flic Smart Button White 3 Pack. Control Lights Music & More with Push Double Push or Hold. Works with Alexa HomeKit Matter. Setup via Flic App for iOS & Android. Bluetooth & WiFi Required.
- Price
- £57.32
- Rating
- 3.9/5
- Reviews
- 370
- Age
- 6y ago
Tapo S200B Smart Button One-Click Alarm Lighting Control Customized Actions Smart Doorbell Magnetic Mounting Battery Included Easy Installation Multiple Locations Control Tapo Hub Required
- Price
- £9.92
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 3y ago
Newest
by launch dateTapo NEW H110 All in One Smart IR & IoT Remote Control Universal Remote Control Hub Doorbell Chime Built-In Siren Apple Home Alexa Google SmartThings Matter Certified IFTTT
- Price
- £17.03
- Rating
- 4.4/5
- Reviews
- 4,647
- Age
- 3mo ago
Tapo S110E 10A WiFi and Bluetooth Smart Relay Switch Shutter Light Boiler Control with Usage Monitoring Dry and Wet Contact Matter Compatible App Control Alexa Google Home No Hub Required Compact Size
- Price
- £14.89
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 8mo ago
Tapo S112 6A 2 Channel WiFi and Bluetooth Smart Relay Switch Shutter and Light Control with Power Consumption Matter Compatible Remote Control via App work with Alexa Google Home No Hub Required
- Price
- £15.07
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 8mo ago
SONOFF SNZB-01P Zigbee Wireless Switch 2 Way Control Supports to Create Smart Scenes Trigger The Connected Devices on eWeLink APP 5 Years Battery Life Requires Zigbee Hub
- Price
- £11.48
- Rating
- 4.4/5
- Reviews
- 801
- Age
- 2y ago
Tapo S200B Smart Button One-Click Alarm Lighting Control Customized Actions Smart Doorbell Magnetic Mounting Battery Included Easy Installation Multiple Locations Control Tapo Hub Required
- Price
- £9.92
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Tapo88%
- Flic9%
- SONOFF3%
- Open — no brand owns it (0%)
Smart Button demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.2×
Top Smart Button search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tapo switch26K/yr
- tapo light switch22K/yr
- smart button20K/yr
- tapo button20K/yr
- tapo smart switch17K/yr
- tapo smart button9K/yr
- flic button5K/yr
- flic5K/yr
- alexa button6K/yr
- tapo smart switches4K/yr
What reviews say buyers love and hate about Smart Button
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“So easy to configure and fit”
“easy to use”
“Well made and reasonable price”
“Works as described, very pleased”
“It's a button and it works”
What buyers complain about
69% of reviews“the hub with HD installed constantly losing connection. even though wired directly into router”
“Compatibility problems”
“Bulky and would have been better as flat device with 3 buttons”
“it was a pain reaching in to turn them on/off each time”
“Not the best”
Smart Button return rate & reasons
Why buyers send it back, as a share of all return requests.
4.5%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Smart Button questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
