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Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

-30.0%

Conversion, latest week

6.0%

Market size, estimated

£180Ka year

Peak month

September3.2× the quietest month

Top search term

tapo switch26K searches a year

Listings sell for £19.77 on average, from £9.92 to £57.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £19.77 that is £15K to £20K a year per listing.

Average price

£19.77inside the $15 to $100 sweet spot

Price range

£9.92–£57.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

750–1,000

Revenue per listing a year

£15K–£20K

Returns

4.5%of orders · Amazon United Kingdom median 0.6%

22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #132 within Electrical. It carries 866 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

22%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#132in Electrical

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

866per listing

Listings tracked

9

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

42 months