smart blinds
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Review moat
Great339.77avg incumbent reviews — the moat a new listing must climb
Avg price
Good£122.37avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad5.1%return rate — above 5% kills the launch gate
Price range
Bad£41.57–£286.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad£57K£57K/yr · 203K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, smart blinds is a £57K/yr Amazon United Kingdom market (203K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 28/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
smart blinds market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £61K–£92K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #261
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 100%
- Out of stock
- 8.2%
- Avg brand age
- 38 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
14
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
8%
- Aqara32%
- SwitchBot19%
- Graywind15%
- JaeJaes14%
- Tokblind7%
- AURA SMART HOME4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.Peak months: Jan, Oct, Nov · busiest ÷ quietest = 1.6×
Top smart blinds search terms
- smart blinds34K/yr
- electric blinds30K/yr
- smart blind motor17K/yr
- electric blinds with remote20K/yr
- motorised blinds11K/yr
- automatic blinds11K/yr
- automatic blinds opener and closer10K/yr
- blind motor9K/yr
- automatic roller blinds opener and closer4K/yr
- roller blind motor7K/yr
Top smart blinds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aqara Roller Shade Driver E1 Requires Aqara HUB Smart Blind Motor with Schedule and Voice Control Rechargeable with Long Battery Life Compatible with HomeKit Alexa Google Assistant and IFTTT
Aqara£41.574.3★1,594 rev
JaeJaes Alexa Smart Blinds for Windows Blackout Electric Roller Shades with Remote Control Easy Install Automatic Blinds for Indoor (60W x 183H CM White)
JaeJaes£90.375.0★5 rev
Graywind Waterproof Blackout Smart Blinds - Customised Electric Roller Blinds for Windows Motorised Shades for Alexa & Google Rechargeable with Remote Control Dark Grey
Graywind£286.904.1★15 rev
SwitchBot Blind Tilt Motorized Blinds - Smart Electric Blinds with Bluetooth Remote Control Solar Powered Light Sensing Control Add Hub to Work with Alexa & Google Home White
SwitchBot£45.934.3★1,504 rev
Tokblind Motorized Roller Shades with Remote Control Blackout Smart Blinds for Windows Compatible with Alexa Google via Hub Rechargeable Electric Window Shade Customized Size (Vinyl Black)
Tokblind£279.724.9★48 rev
Newest
by launch dateJaeJaes Alexa Smart Blinds for Windows Blackout Electric Roller Shades with Remote Control Easy Install Automatic Blinds for Indoor (60W x 183H CM White)
JaeJaes£90.375 rev
Aura Roller Smart Shade Driver Remote Control & Wifi Dongle | Automate Existing Blinds | Beaded Window Shade Compatible | Rechargeable Long-Life Battery | Set Up Schedules | Hands Free Voice Control
AURA SMART HOME£93.35152 rev
Smart Blinds Motor for 17mm/25mm/28mm Tube Rechargeable Zigbee Roller Shade Motor Works with Alexa & Google Home Remote App Control Require Tuya Zigbee Hub (Motor with 16 Channel Remote)
BENEXMART£61.366 rev
Tokblind Motorized Roller Shades with Remote Control Blackout Smart Blinds for Windows Compatible with Alexa Google via Hub Rechargeable Electric Window Shade Customized Size (Vinyl Black)
Tokblind£279.7248 rev
SwitchBot Smart Automatic Curtain Opener for Curtain Rods Bluetooth App & Timer Control Quiet Motor for Heavy Curtains (33 lbs) Works with Alexa Google Home & Apple Home (Hub Required)
SwitchBot£64.89175 rev
Trending
90-day click momentumJaeJaes Alexa Smart Blinds for Windows Blackout Electric Roller Shades with Remote Control Easy Install Automatic Blinds for Indoor (60W x 183H CM White)
JaeJaes£90.375.0★
Graywind Waterproof Blackout Smart Blinds - Customised Electric Roller Blinds for Windows Motorised Shades for Alexa & Google Hardwired with Remote Control Dark Grey
Graywind£277.094.8★
Moonice Cordless Roller Blinds No Drill No Tools Roller Blinds Blackout Shades with Heat Insulation Easy to Install Waterproof Window Shades for Home Ofiice Bathroom (Gray Custom Size)
moonice£97.615.0★
SwitchBot Smart Motorized Blinds Kit - Electric Blinds 3Pack with 2.4G WiFi Remote Control Solar Powered Compatible with Alexa Google Home and Siri Light Sensing Control Unlimited Group Control
SwitchBot£118.634.4★
Tokblind Motorized Roller Shades with Remote Control Blackout Smart Blinds for Windows Compatible with Alexa Google via Hub Rechargeable Electric Window Shade Customized Size (Vinyl Black)
Tokblind£279.724.9★
What buyers say about smart blinds
What buyers praise and complain about, mined from review topics.What buyers love
“it's incredible simple to attach”
“Excellent product, good quality, easy to install myself”
“is quiet”
“price is excellent”
“Battery life is good”
“Solar panel gives plenty of charge”
“Simple easy to use”
“SwitchBot remote is essential for ease of use”
“Performs very well”
“This unit allows for a very simple connection”
What buyers complain about
“way over priced”
“the blind is not turning”
“I cannot mount the unit properly”
“Motor is a bit noisy so you couldnt put it down if youre trying to be quiet”
“Connection problem”
“Flimsy”
“Doesnt charge, doesnt connect to Alexa”
“2 have been opening and shutting blinds in morning and evening and after 4 weeks are at 20% battery life”
“advise to follow the video installation instructions - the written instructions are a bit vague”
“a real shame for saying how nice a quality item it is”
Top return reasons
Common questions
- Is smart blinds profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (28/100).
- How competitive is the smart blinds niche?
- 9 brands and 14 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in smart blinds?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Assembly/Installation. The return rate is 5.1% — above our launch gate.
- When does demand for smart blinds peak?
- Demand peaks in Jan–Oct–Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the smart blinds niche?
- Listings span £41.57–£286.90; the average listing price is £122.37 (sweet spot $15–$100). The average incumbent carries 340 reviews — the moat a new listing must climb.