Is small torch profitable to sell on Amazon United Kingdom?

The niche generates £249K/yr across 25 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (47/100).

How competitive is the small torch niche?

16 brands and 26 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in small torch?

Top complaints mined from reviews: Size-Overall, Battery Life, Charging. The return rate is 0.7%.

When does demand for small torch peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the small torch niche?

Listings span £3.11–£19.21; the average listing price is £7.47 (sweet spot $15–$100). The average incumbent carries 9,991 reviews — the moat a new listing must climb.

small torch

Skip it

Soft demand (-26.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£249K

£249K/yr · 387K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.11–£19.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad9,991.4

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.47

avg listing price — sweet spot $15–$100

Growth

Bad-26.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, small torch is a £249K/yr Amazon United Kingdom market (387K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

small torch market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: £224K–£299K; units × avg price
Conversion rate: 8.6%
Avg BSR: #55
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 6.5%
Avg brand age: 37 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

22%

Blukar39%
Lighting EVER18%
LANZHANFEI6%
Amtech6%
LETMY5%
EverBrite4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top small torch search terms

small torch87K/yr -15.0%9.4% conv.
mini torch86K/yr -24.0%4.7% conv.
pocket torch49K/yr -27.9%4.3% conv.
small torches led super bright28K/yr -38.7%9.9% conv.
mini torches19K/yr -21.5%2.6% conv.
small torches17K/yr -44.5%4.8% conv.
mini flashlight14K/yr -37.7%2.0% conv.
small led torch12K/yr -33.6%5.4% conv.
small powerful torch11K/yr -26.8%4.6% conv.
travel torch5K/yr +6.9%8.2% conv.

All search terms

Top small torch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blukar LED Torch Rechargeable 2000L Super Bright Adjustable Focus Flashlight 4 Lighting Modes Long Battery Life Waterproof Pocket Size Torch for Power Cuts Emergency Camping Hiking Outdoor

Blukar£6.554.6★36,488 rev

LE LED Torch Battery Powered LE1000 Super Bright Hand Flashlight Adjustable Focus Water Resistant Lightweight Small Torch for Power Cut Camping Dog Walking Gift for Kids Men Dad Him Elderly

Lighting EVER£6.404.6★49,493 rev

Blukar Mini Torch Rechargeable EDC Keychain Small Flashlight with 3 Modes

Blukar£6.504.6★3,665 rev

4 Pack Mini Torch Set Super Bright Small Torches with 9 LEDs Battery Powered for Kids & Adults Camping Hiking Outdoor Gifts (Batteries Not Included)

LANZHANFEI£7.434.2★220 rev

Amtech 9 LED Mini Torch Soft-Touch Grip with Wrist Strap Ideal for Camping Fishing and Emergency Use

Amtech£4.334.4★269 rev

Newest

by launch date

Banral Rechargeable Tactical Torch High Lumens Small Mini USB-C LED Torch Compact EDC Pocket Torch 4 Modes & Memory Function Waterproof Small Flashlight for Home Camping Emergency

Banral£12.8660 rev

6mo ago

Blukar Mini Torch Rechargeable [2 Pack]EDC Keychain Flashlight with 3 Modes

Blukar£9.943,665 rev

7mo ago

Blukar Mini Torch Rechargeable EDC Keychain Small Flashlight with 3 Modes

Blukar£6.503,665 rev

11mo ago

WSHuayee 2 PCS Super Bright Mini Torches with 9 LEDs Battery Powered Small Torch with Lanyard Glow in Dark Pocket Flashlight for All Ages Camping Hiking Emergency Outdoor Gifts (Blue+Pink)

WSHuayee£5.3515 rev

11mo ago

GEARLITE Rechargeable Torch 2000LM Torches LED Super Bright Adjustable Focus Waterproof Small Torch with 3 Lighting Modes LED Torches for Dog Walking Emergency Power Cut Gift for Dad Him

GEARLITE£6.18259 rev

1y ago

What buyers say about small torch

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow27%

“Bright Lights”

Value For Money13%

“Fair price”

Quality-Overall12%

“EXCELLENT QUALITY”

Charging9%

“Holds charge well”

Size-Overall6%

“Fits in your pocket so easily”

Ease Of Use5%

“EASY TO USE”

Strength5%

“Strong beam”

Advertised Vs Actual Product4%

“Works as advertised”

Battery Life3%

“very long battery life”

Compactness2%

“compact torch”

What buyers complain about

Size-Overall12%

“The lamp was much smaller than I expected”

Battery Life11%

“battery doesn't last veryvlongb”

Charging9%

“Does not hold charge”

Durability8%

“Broke a couple of days into having it”

Brightness/Shine/Glow8%

“not as bright as I thought it would be”

Quality-Overall6%

“Terrible cheap quality”

Functionality-Overall5%

“will not turn on”

Strength3%

“BRITTLE”

Touch/Button Controls2%

“Fragile on / off button”

Defective Material/Parts2%

“One torch faulty”

Top return reasons

Functionality-Overall24%

Size-Overall20%

Brightness/Shine/Glow19%

Charging9%

Defective Material/Parts7%

Quality-Overall3%

Strength3%

Battery Life3%

Advertised Vs Actual Product2%

Value For Money2%

Common questions

Is small torch profitable to sell on Amazon United Kingdom?: The niche generates £249K/yr across 25 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (47/100).
How competitive is the small torch niche?: 16 brands and 26 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in small torch?: Top complaints mined from reviews: Size-Overall, Battery Life, Charging. The return rate is 0.7%.
When does demand for small torch peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the small torch niche?: Listings span £3.11–£19.21; the average listing price is £7.47 (sweet spot $15–$100). The average incumbent carries 9,991 reviews — the moat a new listing must climb.

small torch

small torch market data

Competition & brand share

Demand & seasonality

Top small torch search terms

Top small torch products on Amazon

Top sellers

Newest

Trending

What buyers say about small torch

What buyers love

What buyers complain about

Top return reasons

Common questions

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