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Small Torch

Fail

Demand is soft, at -26.6% this quarter, so Small Torch is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£249K/yr387K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
54%top-5 click share · 16 brands · 26 sellers

Flapen Score

Small Torch against its category

The dotted line is the DIY & Tools average. Past it, Small Torch is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Torch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Torch 387K times last year and spent an estimated £249K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £249K a year.

Searches, last 12 months
387K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
8.6%
Market size, estimated
£249Ka year
Peak month
November2.9× the quietest month
Top search term
small torch87K searches a year

02 · Price

A sale here is worth £7.47.

Listings sell for £7.47 on average, from £3.11 to £19.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £7.47 that is £7K to £9K a year per listing.

Average price
£7.47under the $15 to $100 sweet spot
Price range
£3.11–£19.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #55 within Hand Tools. It carries 9,991 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#55in Hand Tools
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,991per listing
Listings tracked
25

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Small Torch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£75K£100K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

26

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

22%

  • Blukar39%
  • Lighting EVER18%
  • LANZHANFEI6%
  • Amtech6%
  • LETMY5%
  • EverBrite4%

Demand

Small Torch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Small Torch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small torch87K/yr
  • mini torch86K/yr
  • pocket torch49K/yr
  • small torches led super bright28K/yr
  • mini torches19K/yr
  • small torches17K/yr
  • mini flashlight14K/yr
  • small led torch12K/yr
  • small powerful torch11K/yr
  • travel torch5K/yr

Reviews and returns

What reviews say buyers love and hate about Small Torch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%+0.46

The lamp was much smaller than I expected

A little bigger than I would have liked

It's small

Battery Life11%−0.09

battery doesn't last veryvlongb

Very short battery life

BATTERIES DEAD

Charging9%0.00

Does not hold charge

Not holding charge

Doesn't recharge

Durability8%−0.08

Broke a couple of days into having it

does not last

Broke

Brightness/Shine/Glow8%+1.88

not as bright as I thought it would be

Not very bright

Nowhere near as bright as it claims

Love

Brightness/Shine/Glow27%+1.88

Bright Lights

Bright Light

Nice & bright

Value For Money13%+0.56

Fair price

Money well spent

Excellent value

Quality-Overall12%+0.40

EXCELLENT QUALITY

Good quality Light

Build quality seems solid

Charging9%0.00

Holds charge well

Easy to charge

a long lasting charge

Size-Overall6%+0.46

Fits in your pocket so easily

fit for purpose

fits perfectly in your pocket

Return

0.7% Return rate 24% Fixable by listing

Functionality-Overall24%▆▆▇▆▆█

will not turn on

Doesn't work

It has stopped working

Size-Overall20%▇▇██▆▅

The lamp was much smaller than I expected

A little bigger than I would have liked

It's small

Brightness/Shine/Glow19%▆██▇▆▆

not as bright as I thought it would be

Not very bright

Nowhere near as bright as it claims

Charging9%█▆▆▅▆▃

Does not hold charge

Not holding charge

Doesn't recharge

Defective Material/Parts7%▅▇▇█▇█

One torch faulty

The lead to this don't work

Faulty product

FAQ

Common Small Torch questions

Answered from the same tracked data.