Skip to content

Small Torch

soft demand (-26.6% this quarter) — Small Torch doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 46Growth 12Conversion 81Competition 51Returns 96Price range 26Avg price 21Brand share 52Review moat 22Quality gap 45
This niche Category average

Is Small Torch profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Small Torch is a £249K/yr Amazon United Kingdom market (387K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Small Torch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.6% over the last 90 days and 8.6% of searches end in a purchase.

£249K

revenue / yr

Units sold / yr40K
Search volume / yr-26.6%387K
Conversion rate8.6%
Avg price£7.47

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers16 · 26
Top-5 product click share54%
Open market26%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement84%
New entrants (1y)4· 2 succeeded
Avg rating4.5★
Avg reviews9,991

Top Small Torch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£25K£50K£75K£100K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

26

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

22%

  • Blukar39%
  • Lighting EVER18%
  • LANZHANFEI6%
  • Amtech6%
  • LETMY5%
  • EverBrite4%

Small Torch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume387KCVR8.6%Products25Brands16Top 5 Brands74%OOS Rate6.5%Rating4.5★Reviews9,991Avg BSR#55
13K8KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Top Small Torch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • small torch87K/yr
  • mini torch86K/yr
  • pocket torch49K/yr
  • small torches led super bright28K/yr
  • mini torches19K/yr
  • small torches17K/yr
  • mini flashlight14K/yr
  • small led torch12K/yr
  • small powerful torch11K/yr
  • travel torch5K/yr

What reviews say buyers love and hate about Small Torch

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Brightness/Shine/Glow27%

Bright Lights

Value For Money13%

Fair price

Quality-Overall12%

EXCELLENT QUALITY

Charging9%

Holds charge well

Size-Overall6%

Fits in your pocket so easily

What buyers complain about

65% of reviews
Size-Overall12%

The lamp was much smaller than I expected

Battery Life11%

battery doesn't last veryvlongb

Charging9%

Does not hold charge

Durability8%

Broke a couple of days into having it

Brightness/Shine/Glow8%

not as bright as I thought it would be

Small Torch return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
24%
2Size-Overall
20%
3Brightness/Shine/Glow
19%
4Charging
9%
5Defective Material/Parts
7%

Common Small Torch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Small Torch 47/100 on Amazon United Kingdom — Skip it. The niche generates £249K/yr across 25 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -26.6% over the last 90 days.
Search demand for Small Torch on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.9× the quietest.