Small Step Ladder

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £253K a year.

Searches, last 12 months

316K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

4.8%

Market size, estimated

£253Ka year

Peak month

February2.1× the quietest month

Top search term

small step ladder70K searches a year

Listings sell for £16.56 on average, from £6.62 to £32.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £16.56 that is £4K to £8K a year per listing.

Average price

£16.56inside the $15 to $100 sweet spot

Price range

£6.62–£32.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£4K–£8K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #24 within Building Supplies. It carries 3,944 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

59%

Out of stock, average day

4.1%

Average rank

#24in Building Supplies

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,944per listing

Listings tracked

39

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months