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Small Spirit Level

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -17.7% this quarter, so Small Spirit Level is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 49
Market size
£150K/yr150K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
38%top-5 click share · 24 brands · 192 sellers

Flapen Score

Small Spirit Level against its category

The dotted line is the DIY & Tools average. Past it, Small Spirit Level is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Spirit Level market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Spirit Level 150K times last year and spent an estimated £150K. The top 5 brands take 57% of clicks. Demand peaks in Oct. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
9.4%
Market size, estimated
£150Ka year
Peak month
October1.4× the quietest month
Top search term
small spirit level31K searches a year

02 · Price

A sale here is worth £10.64.

Listings sell for £10.64 on average, from £3.01 to £70.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.64 that is £3K to £5K a year per listing.

Average price
£10.64under the $15 to $100 sweet spot
Price range
£3.01–£70.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #82 within Measuring & Layout Tools. It carries 1,308 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
92%
Out of stock, average day
2.2%
Average rank
#82in Measuring & Layout Tools
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,308per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Small Spirit Level products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 flat

Sellers

192

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

38%

Top 20: 82%

Open market

39%

  • Milwaukee21%
  • STANLEY12%
  • Draper10%
  • D.A.Y. Republic8%
  • Firecore6%
  • Bubble Levels4%

Demand

Small Spirit Level search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.4×

Search terms

Top Small Spirit Level search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small spirit level31K/yr
  • mini spirit level30K/yr
  • milwaukee level21K/yr
  • small level10K/yr
  • mini level11K/yr
  • spirit level small12K/yr
  • small spirit level mini9K/yr
  • milwaukee spirit level9K/yr
  • pocket level8K/yr
  • small level spirit5K/yr

Reviews and returns

What reviews say buyers love and hate about Small Spirit Level

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Magnetic Strength/Adsorption26%−0.13

Not magnetic

Not magnetic

Dont have magnets

Quality-Overall15%

Cheap

Poor quality

Junk

Size-Overall11%+1.31

to large my self

ITs small

Small compact

Functionality-Overall8%−0.04

The round ones seem to not move

Doesnt work accurately

The level isn't level so not much use

Measurement/Reading Accuracy7%−0.06

The level is unfortunately very inaccurate

Not accurate

miss with accuracy

Love

Quality-Overall21%

As expected good quality well made good pricesuperfast delivery

Amazing quality

Excellent little spirit level, great price

Advertised Vs Actual Product14%+0.24

As advertised

Exactly as expected

Just what I wanted

Magnetic Strength/Adsorption13%−0.13

Very useful magnetic strip

The magnetic strength is a great added bonus

The magnet seems good

Value For Money13%+1.42

great value

Excellent value

Good for the price

Size-Overall11%+1.31

Very convenient size

Just the right size

So handy, the small size is ideal

Return

0.5% Return rate 41% Fixable by listing

Magnetic Strength/Adsorption34%▆▇█▇▄█

Not magnetic

Not magnetic

Dont have magnets

Size-Overall32%▆▅▆▆█▆

to large my self

ITs small

Small compact

Advertised Vs Actual Product7%▂▇▁█▄▆

Incorrect description

Very misleading from the description

Item incorrectly described

Measurement/Reading Accuracy6%█▃▄▆▃▂

The level is unfortunately very inaccurate

Not accurate

miss with accuracy

Functionality-Overall6%▃█▃▃▂▂

The round ones seem to not move

Doesnt work accurately

The level isn't level so not much use

FAQ

Common Small Spirit Level questions

Answered from the same tracked data.