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Small Screwdriver

Fail

Prices span $1.36–$11.95, mostly outside the sweet spot, so Small Screwdriver is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£46K/yr73K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
50%top-5 click share · 23 brands · 58 sellers

Flapen Score

Small Screwdriver against its category

The dotted line is the DIY & Tools average. Past it, Small Screwdriver is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Screwdriver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Screwdriver 73K times last year and spent an estimated £46K. The top 5 brands take 55% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
12.6%
Market size, estimated
£46Ka year
Top search term
small screwdriver29K searches a year

02 · Price

A sale here is worth £5.08.

Listings sell for £5.08 on average, from £1.36 to £11.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.08 that is £508 to £1K a year per listing.

Average price
£5.08under the $15 to $100 sweet spot
Price range
£1.36–£11.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£508–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #171 within Hand Tools. It carries 3,597 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#171in Hand Tools
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,597per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Small Screwdriver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

58

Top-5 brand share

55%

Top 20: 97%

Top-5 click share

50%

Top 20: 89%

Open market

40%

  • JKG23%
  • SteelFever9%
  • sourcing map9%
  • Jorest8%
  • TIJAR6%
  • Rolson6%

Demand

Small Screwdriver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8× · 10 of 12 months tracked

Search terms

Top Small Screwdriver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small screwdriver29K/yr
  • mini screwdriver25K/yr
  • tiny screwdriver set15K/yr
  • small philips screwdriver3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Screwdriver

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%−0.07

Bad quality

Cheap garbage

Cheap Quality

Size-Overall20%−0.07

Too big

Ridiculously small

Quite short

Strength7%−0.02

Very flimsy set

Bit flimsy

Box is a bit flimsy

Grip6%−0.03

very poor grip

not the best to grip

difficult to grip

Durability5%−0.03

Will definitely not last long

Durability awful too

not durable enough

Love

Quality-Overall24%−0.07

good product well made

Excellent product

Good quality tools

Value For Money22%+1.41

Good value for money

Excellent value

Fair price

Ease Of Use15%+1.66

Brilliant very handy

Easy to use

easy to store

Advertised Vs Actual Product11%+0.92

As described

just what i needed

Just as shown

Size-Overall5%−0.07

sizes - should meet most needs

Fitted well

has diff sizes in the pack which was very useful

Return

0.8% Return rate 47% Fixable by listing

Size-Overall40%▇▇▆▅▆█

Too big

Ridiculously small

Quite short

Quality-Overall14%█▆▇▅▇▄

Bad quality

Cheap garbage

Cheap Quality

Defective Material/Parts11%▆▇▇█▆▆

Item came broken one side came without clip so it permanently stays open

The bit is gone

One screwdriver was broken from the start

Functionality-Overall8%▄█▄▅▅▆

Don't do the job

When applying only a little extra pressure, the screwdriver tip starts to twist, which makes it unreliable for even moderately tight screws

And this couldn't get the job done

Compatibility-Overall5%▆▅▄█▅█

FAQ

Common Small Screwdriver questions

Answered from the same tracked data.