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Small Radiator Cover

Fail

Demand is soft, at -30.6% this quarter, so Small Radiator Cover is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£86K/yr186K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
61%top-5 click share · 8 brands · 13 sellers

Flapen Score

Small Radiator Cover against its category

The dotted line is the DIY & Tools average. Past it, Small Radiator Cover is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Radiator Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Radiator Cover 186K times last year and spent an estimated £86K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
1.8%
Market size, estimated
£86Ka year
Peak month
October1.8× the quietest month
Top search term
small radiator cover87K searches a year

02 · Price

A sale here is worth £25.97.

Listings sell for £25.97 on average, from £18.93 to £36.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £25.97 that is £0 to £3K a year per listing.

Average price
£25.97inside the $15 to $100 sweet spot
Price range
£18.93–£36.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #106 within Building Supplies. It carries 4,142 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
36%
Out of stock, average day
1.8%
Average rank
#106in Building Supplies
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,142per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Small Radiator Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

13

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

4%

  • Vida Designs50%
  • AVC Designs19%
  • Oypla16%
  • Blisswood4%
  • Panana4%
  • Vivo Technologies4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Small Radiator Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Small Radiator Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small radiator cover87K/yr
  • radiator cover small25K/yr
  • slim radiator cover16K/yr
  • bathroom radiator cover9K/yr
  • small radiator covers10K/yr
  • extra small radiator cover9K/yr
  • extra extra small radiator cover12K/yr
  • thin radiator cover5K/yr
  • small radiator covers white4K/yr
  • single radiator cover4K/yr

Reviews and returns

What reviews say buyers love and hate about Small Radiator Cover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.06

Not good quality

Rubbish quality

Really bad quality its falling apart

Size-Overall10%

it certainly doesnt look like the size for the item I ordered

its not fit for use

Too big

Strength7%−0.08

Flimsy

Very flimsy

Not sturdy

Wood Quality7%−0.14

Very thin wood

The wood is damaged

Very poor quality, flimsy wood

Durability6%−0.10

it is already falling apart

it damaged easily

Fell to bits after a day

Love

Assembly/Installation26%+2.93

Easy to assemble

Easy to install

Easy assembly

Quality-Overall22%−0.06

good quality and very easy to assemble

Good quality, looks good, easy to build

Amazing quality

Value For Money14%+1.34

Good for the price

Excellent value for money

Good value for money

Strength6%−0.08

Pretty sturdy

Unit looks sturdy

Nice cover for hallway rad great shelf and sturdy

Design-Overall5%

It looks nice

Easy to build and looks great

Looks elegant and great

Return

2.9% Return rate 75% Fixable by listing

Size-Overall66%▇██▆▇█

it certainly doesnt look like the size for the item I ordered

its not fit for use

Too big

Defective Material/Parts8%▆▇▇▆█▅
Height4%▄▃▂█▄▄
Wood Quality3%▆▅▄██▄

Very thin wood

The wood is damaged

Very poor quality, flimsy wood

Quality-Overall3%▅▄▇█▆▃

Not good quality

Rubbish quality

Really bad quality its falling apart

FAQ

Common Small Radiator Cover questions

Answered from the same tracked data.