Small Paint Roller
FailThe top 5 brands take 100% of clicks, so Small Paint Roller is a Fail.
- Flapen Score
- 38 / 100Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 4938
- Market size
- £396K/yr406K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 91%top-5 click share · 5 brands · 50 sellers
Flapen Score
Small Paint Roller against its category
The dotted line is the DIY & Tools average. Past it, Small Paint Roller is stronger. Inside it, weaker.
Market
The Small Paint Roller market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Paint Roller 406K times last year and spent an estimated £396K. All 5 brands take every click. Demand peaks in Apr. Flapen scores it 38 out of 100, a Fail.
01 · Demand
22.3% of searches ended in a purchase last week.
Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £396K a year.
- Searches, last 12 months
- 406K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 22.3%
- Market size, estimated
- £396Ka year
- Peak month
- April1.8× the quietest month
- Top search term
- mini rollers for painting53K searches a year
02 · Price
A sale here is worth £4.37.
Listings sell for £4.37 on average, from £2.01 to £6.66. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £4.37 that is £26K to £35K a year per listing.
- Average price
- £4.37under the $15 to $100 sweet spot
- Price range
- £2.01–£6.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £26K–£35K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Painting Supplies, Tools & Wall Treatments. It carries 2,388 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,388per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Small Paint Roller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harris Essentials Mini Roller Set Walls & Ceilings Tray and Frame 4 Emulsion & Gloss Roller Sleeves
- Price
- £2.01
- Rating
- 4.6/5
- Reviews
- 4,357
- Age
- 6y ago

Harris Seriously Good Woodwork Mini Roller Set 4in Tray Roller Frame Gloss Roller Sleeves
- Price
- £2.74
- Rating
- 4.6/5
- Reviews
- 3,398
- Age
- 6y ago

Hamilton for The Trade 7 Piece Medium Pile Paint Roller Set with Tray 4 White/Orange/Blue
- Price
- £4.44
- Rating
- 4.6/5
- Reviews
- 2,904
- Age
- 4y ago

Harris Seriously Good Woodwork Gloss Mini Roller Sleeves 10 Sleeve Pack 4
- Price
- £3.27
- Rating
- 4.6/5
- Reviews
- 3,015
- Age
- 6y ago

Harris Seriously Good Walls & Ceilings 4in Mini Roller Sleeve 10 Pack 102012203
- Price
- £4.37
- Rating
- 4.6/5
- Reviews
- 2,854
- Age
- 6y ago
Trending
90-day click momentum
Amazon Basics Foam Paint Roller Kit 10.2-cm Roller 8-Pack
- Price
- £5.60
- Rating
- 4.5/5
- Reviews
- 484
- Age
- 1y ago

Harris Seriously Good Woodwork Gloss Mini Roller Sleeves 10 Sleeve Pack 4
- Price
- £3.27
- Rating
- 4.6/5
- Reviews
- 3,015
- Age
- 6y ago

Harris Essentials Mini Roller Set Walls & Ceilings Tray and Frame 4 Emulsion & Gloss Roller Sleeves
- Price
- £2.01
- Rating
- 4.6/5
- Reviews
- 4,357
- Age
- 6y ago

YiBaiBrush Paint Roller Kit 2 Inch Microfiber Paint Roller Covers Small Paint Rollers with Tray and Roller Frame Mini Rollers for Painting Paint Supplies for House Painting
- Price
- £6.66
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 1y ago

Hamilton for The Trade 7 Piece Medium Pile Paint Roller Set with Tray 4 White/Orange/Blue
- Price
- £4.44
- Rating
- 4.6/5
- Reviews
- 2,904
- Age
- 4y ago
Newest
by launch date
Amazon Basics Foam Paint Roller Kit 10.2-cm Roller 8-Pack
- Price
- £5.60
- Rating
- 4.5/5
- Reviews
- 484
- Age
- 1y ago

YiBaiBrush Paint Roller Kit 2 Inch Microfiber Paint Roller Covers Small Paint Rollers with Tray and Roller Frame Mini Rollers for Painting Paint Supplies for House Painting
- Price
- £6.66
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 1y ago

Mister Rui Small Roller for Painting 2 Inch Foam Roller Mini Foam Paint Roller 2 Inch Foam Paint Roller 2 Inch Paint Roller Set for Small Area or Delicate Painting
- Price
- £6.56
- Rating
- 4.5/5
- Reviews
- 1,145
- Age
- 3y ago

Hamilton for The Trade 7 Piece Medium Pile Paint Roller Set with Tray 4 White/Orange/Blue
- Price
- £4.44
- Rating
- 4.6/5
- Reviews
- 2,904
- Age
- 4y ago

Harris Seriously Good Woodwork Mini Roller Set 4in Tray Roller Frame Gloss Roller Sleeves
- Price
- £2.74
- Rating
- 4.6/5
- Reviews
- 3,398
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Harris75%
- HAMILTON20%
- Amazon Basics2%
- Mister Rui2%
- YiBaiBrush2%
Demand
Small Paint Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.8×
Search terms
Top Small Paint Roller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini rollers for painting53K/yr
- small paint roller52K/yr
- mini paint roller43K/yr
- small rollers for painting35K/yr
- mini roller28K/yr
- gloss roller25K/yr
- small roller and tray17K/yr
- mini roller set17K/yr
- small paint roller and tray15K/yr
- mini paint roller set15K/yr
Reviews and returns
What reviews say buyers love and hate about Small Paint Roller
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
dont hold paint well
did get a 'crazing' effect when using water based paint on a hot day
Very dense and don't absorb paint well
They roll quality was poor
Poor quality
Absolutely crap
at these prices why wouldnt you
Waste of money
Absolute waste of money
The roll doesnt fit on the roller
The rollers are small
For me, they made decorating a bit more difficult, not easier
so wasnt useful at all
Love
Very nice quality set
Excellent quality
Quality rollers
Good for the money
Excellent Value
Value for money
Exactly as advertised
As shown
As described
perfect for painting my bathroom tiles
will be just as good with paint
Good paint rollers
Ease of use
easy to control
Very handy items
Return
0.2% Return rate 55% Fixable by listing
The roll doesnt fit on the roller
The rollers are small
They roll quality was poor
Poor quality
Absolutely crap
dont hold paint well
did get a 'crazing' effect when using water based paint on a hot day
Very dense and don't absorb paint well
Didnt work
at these prices why wouldnt you
Waste of money
Absolute waste of money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Paint Roller questions
Answered from the same tracked data.








