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Small Paint Brushes

Fail

Prices span $1.69–$6.81, mostly outside the sweet spot, so Small Paint Brushes is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£146K/yr208K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
62%top-5 click share · 15 brands · 67 sellers

Flapen Score

Small Paint Brushes against its category

The dotted line is the DIY & Tools average. Past it, Small Paint Brushes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Paint Brushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Paint Brushes 208K times last year and spent an estimated £146K. The top 5 brands take 82% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

19.2% of searches ended in a purchase last week.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
19.2%
Market size, estimated
£146Ka year
Peak month
April1.7× the quietest month
Top search term
small paint brushes102K searches a year

02 · Price

A sale here is worth £3.65.

Listings sell for £3.65 on average, from £1.69 to £6.81. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £3.65 that is £5K to £5K a year per listing.

Average price
£3.65under the $15 to $100 sweet spot
Price range
£1.69–£6.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£5K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Painting Supplies, Tools & Wall Treatments. It carries 2,320 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#41in Painting Supplies, Tools & Wall Treatments
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,320per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Small Paint Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

67

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

14%

  • Harris42%
  • Ajcotahm14%
  • GACDR12%
  • Admygo9%
  • CNMTCCO5%
  • Aniyoo4%
  • Open — no brand owns it (9 brands, 14%)

Demand

Small Paint Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Small Paint Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small paint brushes102K/yr
  • small paint brush40K/yr
  • small brush18K/yr
  • paint brush small9K/yr
  • small paint brushes for decorating9K/yr
  • small paintbrush6K/yr
  • small brushes5K/yr
  • small paint brush set3K/yr
  • paint brushes small3K/yr
  • small paint brushes craft3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Paint Brushes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality21%−0.09

They malt a little bit when painting

they dont transfer the paint well at all

Small paint brushes

Size-Overall17%+0.05

Tiny

I didn't realise brushes were so small

short

Quality-Overall14%+1.65

Cheap and useless

Poor quality, bad mad, cheap materials, bristles fell out really easily, cutting performance was ok and nice sizes offered

not artist quality

Durability6%−0.04

Bristles fall out very easily

6 brushes, all fell apart after first use

Value For Money5%−0.05

Not the cheapest

Also, the price can be a bit higher compared to other sellers, as you can find the same or similar brushes cheaper elsewhere

Waste of money

Love

Quality-Overall27%+1.65

Decent quality

Good price Reasonable quality

The overall quality is solid

Value For Money22%−0.05

Great value for money

Excellent value for money

Awesome price

Paint Quality13%−0.09

they paint really nice

Puts paint on very well

Great for all types of paint

Brush Quality10%+1.39

Nice soft bristles

Good quality brushes

Good brush

Advertised Vs Actual Product6%+0.54

As advertised perfect

Better than expected

As described

Return

0.2% Return rate 46% Fixable by listing

Size-Overall37%▆▅▆█▅▅

Tiny

I didn't realise brushes were so small

short

Quality-Overall18%▇█▄▆▃█

Cheap and useless

Poor quality, bad mad, cheap materials, bristles fell out really easily, cutting performance was ok and nice sizes offered

not artist quality

Paint Quality14%▅▃▄▅██

They malt a little bit when painting

they dont transfer the paint well at all

Small paint brushes

Functionality-Overall5%▃█▁▁▆▁
Advertised Vs Actual Product5%▁▃█▁▁▁

FAQ

Common Small Paint Brushes questions

Answered from the same tracked data.