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Small Oil Filled Radiator

Fail

Demand is soft, at -74.1% this quarter, so Small Oil Filled Radiator is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£74K/yr98K searches / yr
90-day growth
-74.1%search demand this quarter
Competition
71%top-5 click share · 11 brands · 32 sellers

Flapen Score

Small Oil Filled Radiator against its category

The dotted line is the DIY & Tools average. Past it, Small Oil Filled Radiator is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Oil Filled Radiator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Oil Filled Radiator 98K times last year and spent an estimated £74K. The top 5 brands take 79% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -74.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-74.1%
Conversion, latest week
3.3%
Market size, estimated
£74Ka year
Top search term
small oil filled radiator31K searches a year

02 · Price

A sale here is worth £22.77.

Listings sell for £22.77 on average, from £13.78 to £47.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £22.77 that is £2K to £6K a year per listing.

Average price
£22.77inside the $15 to $100 sweet spot
Price range
£13.78–£47.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #105 within Building Supplies. It carries 2,131 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
79%
Out of stock, average day
23.1%
Average rank
#105in Building Supplies
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,131per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Small Oil Filled Radiator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

32

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

15%

  • Warmlite34%
  • Status18%
  • De'Longhi10%
  • Schallen9%
  • Russell Hobbs8%
  • GEEPAS7%
  • Open — no brand owns it (5 brands, 15%)

Demand

Small Oil Filled Radiator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 26.1× · 10 of 12 months tracked

Search terms

Top Small Oil Filled Radiator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small oil filled radiator31K/yr
  • mini oil filled radiator17K/yr
  • mini radiator10K/yr
  • small electric radiator7K/yr
  • small oil filled radiator for campervan4K/yr
  • small oil heater10K/yr
  • 500w oil filled radiators9K/yr
  • oil filled radiator small5K/yr
  • small oil filled radiators free standing5K/yr

Reviews and returns

What reviews say buyers love and hate about Small Oil Filled Radiator

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof18%

Leaks Oil

Leaked oil

leaking

Size-Overall17%−0.03

Size isn't everything

Too small

Small radiator

Durability11%−0.11

Broken after 1 year

stopped working after two uses

stopped working only used once

Heating8%−0.05

not great heat even in smaller place

Does not heat the room only heat itself

it was too small to heat my bedroom

Quality-Overall7%+0.28

Not very good after only a couple of weeks

Cheap

Poor quality

Love

Value For Money15%+1.38

GREAT VALUE

good value

Excellent value for money

Noise Level11%+0.65

Quiet and works well

Very quiet

is not too noisy

Quality-Overall10%+0.28

Really well made

Excellent product

Overall great value item

Remote Control8%+0.66

Convenient remote

The remote is a nice touch

Good remote control

Ease Of Use6%+0.48

Easy to use

Very Convenient

easy to move around

Return

3.9% Return rate 37% Fixable by listing

Size-Overall32%▅▇▆█▃▄

Size isn't everything

Too small

Small radiator

Functionality-Overall14%█▅▆▄██
Heating10%▄▆▄▄█▄

not great heat even in smaller place

Does not heat the room only heat itself

it was too small to heat my bedroom

Defective Material/Parts7%▄▇▄▄▄█
Strength6%▄▃▄▃▃█

FAQ

Common Small Oil Filled Radiator questions

Answered from the same tracked data.