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Small Oil Filled Radiator

soft demand (-74.1% this quarter) — Small Oil Filled Radiator doesn't clear our bar today.

Flapen Score

39
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Market size 19Growth 0Conversion 42Competition 25Returns 39Price range 92Avg price 94Brand share 44Review moat 44Quality gap 86
This niche Category average

Is Small Oil Filled Radiator profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Small Oil Filled Radiator is a £74K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 39/100.

Small Oil Filled Radiator: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -74.1% over the last 90 days and 3.3% of searches end in a purchase.

£74K

revenue / yr

Units sold / yr5K
Search volume / yr-74.1%98K
Conversion rate3.3%
Avg price£22.77

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers11 · 32
Top-5 product click share71%
Open market21%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement57%
New entrants (1y)1· 0 succeeded
Avg rating4.1★
Avg reviews2,131

Top Small Oil Filled Radiator products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£15K£22K£30K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

32

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

15%

  • Warmlite34%
  • Status18%
  • De'Longhi10%
  • Schallen9%
  • Russell Hobbs8%
  • GEEPAS7%
  • Open — no brand owns it (5 brands, 15%)

Small Oil Filled Radiator demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume98KCVR3.3%Products14Brands11Top 5 Brands79%OOS Rate23.1%Rating4.1★Reviews2,131Avg BSR#105
9K7KSpike '25Black Friday '25Spike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26

Top Small Oil Filled Radiator search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • small oil filled radiator31K/yr
  • mini oil filled radiator17K/yr
  • mini radiator10K/yr
  • small electric radiator7K/yr
  • small oil filled radiator for campervan4K/yr
  • small oil heater10K/yr
  • 500w oil filled radiators9K/yr
  • oil filled radiator small5K/yr
  • small oil filled radiators free standing5K/yr

What reviews say buyers love and hate about Small Oil Filled Radiator

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Value For Money15%

GREAT VALUE

Noise Level11%

Quiet and works well

Quality-Overall10%

Really well made

Remote Control8%

Convenient remote

Ease Of Use6%

Easy to use

What buyers complain about

75% of reviews
Leak-Proof18%

Leaks Oil

Size-Overall17%

Size isn't everything

Durability11%

Broken after 1 year

Heating8%

not great heat even in smaller place

Quality-Overall7%

Not very good after only a couple of weeks

Small Oil Filled Radiator return rate & reasons

Why buyers send it back, as a share of all return requests.

3.9%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
32%
2Functionality-Overall
14%
3Heating
10%
4Defective Material/Parts
7%
5Strength
6%

Common Small Oil Filled Radiator questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Small Oil Filled Radiator 39/100 on Amazon United Kingdom — Skip it. The niche generates £74K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -74.1% over the last 90 days.
Small Oil Filled Radiator buyers on Amazon United Kingdom complain most about Leak-Proof, Size-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 3.9%.