small oil filled radiator
Skip itSoft demand (-74.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£22.77avg listing price — sweet spot $15–$100
Price range
Great£13.78–£47.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,131avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 5% kills the launch gate
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£74K£74K/yr · 98K searches
Growth
Bad-74.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, small oil filled radiator is a £74K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
small oil filled radiator market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £91K–£114K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 57%
- Out of stock
- 23.1%
- Avg brand age
- 49 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
32
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
15%
- Warmlite34%
- Status18%
- De'Longhi10%
- Schallen9%
- Russell Hobbs8%
- GEEPAS7%
- Open — no brand owns it (5 brands, 15%)
Demand
Weekly Amazon search volume, last 41 weeks — -74.1% search growth over the last 90 days.Top small oil filled radiator search terms
- small oil filled radiator31K/yr
- mini oil filled radiator17K/yr
- mini radiator10K/yr
- small electric radiator7K/yr
- small oil filled radiator for campervan4K/yr
- small oil heater10K/yr
- 500w oil filled radiators9K/yr
- oil filled radiator small5K/yr
- small oil filled radiators free standing5K/yr
Top small oil filled radiator products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Warmlite 5 Fin Oil Filled Radiator with Adjustable Thermostat and Overheat Protection 650W White WL43002YW
Warmlite£16.224.0★4,114 rev
STATUS 5 Fin Oil Filled Radiator 500W Portable Electric Heater with Adjustable Thermostat Overheat & Tip-Over Safety Carry Handle for Home Bedroom Office Caravan White (OFH5-500W1PKB)
Status£13.784.1★220 rev
DeLonghi TRNS0505M Oil Filled Radiator - White
De'Longhi£47.474.5★2,562 rev
Russell Hobbs 650W Oil Filled Radiator 5 Fin Portable Electric Heater - Black Adjustable Thermostat Safety Cut-off 10 m sq Room Size RHOFR3001 2 Year Guarantee
Russell Hobbs£22.384.0★3,975 rev
Schallen 800W 6 Fins Black Portable Electric Slim Oil Filled Radiator Heater with Adjustable Temperature Thermostat Modern Fast Home Heating (Black 800W)
Schallen£20.344.0★1,508 rev
Newest
by launch date
Abode 5 Fin Oil Filled Radiator 650W Portable Electric Heater in White Overheat Protection & Tip Over Protection Portable with Integrated Handle AOFR5001
Abode£17.46152 rev
Schallen Portable Electric Slim Oil Filled Radiator Heater with Adjustable Temperature Thermostat & Safety Cut Off (WHITE 800W with 6 Fins)
Schallen£18.131 rev
Rediffusion Oil Filled Radiator 650W 5 Fin Adjustable Thermostat Compact & Portable Overheat Protection Rapid Heat Convection Technology White - REDB125A
Rediffusion£23.1610 rev
GEEPAS Oil Filled Radiator Heater 5 Fin | Adjustable Thermostat 450W White
GEEPAS£20.25640 rev
GEEPAS Oil Filled Radiator Heater 5 Fin | Adjustable Thermostat 450W Black
GEEPAS£22.71640 rev
Trending
90-day click momentumSchallen Portable Electric Slim Oil Filled Radiator Heater with Adjustable Temperature Thermostat & Safety Cut Off (WHITE 800W with 6 Fins)
Schallen£18.135.0★
Belaco 1200W Mini Oil Filled Radiator 11 Fin Portable Electric Heater with Adjustable Thermostat Quiet Energy Efficient Room Heater
Belaco£24.794.3★
Rediffusion Oil Filled Radiator 650W 5 Fin Adjustable Thermostat Compact & Portable Overheat Protection Rapid Heat Convection Technology White - REDB125A
Rediffusion£23.162.9★
Warmlite 650W 5 Fin Oil Filled Radiator with Adjustable Thermostat and Overheat Protection Dark Titanium WL43002YDT
Warmlite£19.854.0★
STATUS 5 Fin Oil Filled Radiator 500W Portable Electric Heater with Adjustable Thermostat Overheat & Tip-Over Safety Carry Handle for Home Bedroom Office Caravan White (OFH5-500W1PKB)
Status£13.784.1★
What buyers say about small oil filled radiator
What buyers praise and complain about, mined from review topics.What buyers love
“GREAT VALUE”
“Quiet and works well”
“Really well made”
“Convenient remote”
“Easy to use”
“Great heater”
“This was exactly as described”
“Cute and compact”
“Powerful little item”
“I was impressed with the compact size”
What buyers complain about
“Leaks Oil”
“Size isn't everything”
“Broken after 1 year”
“not great heat even in smaller place”
“Not very good after only a couple of weeks”
“more expensive-dont buy”
“Makes a clicking sound every so often which gets annoying”
“it caused a fire”
“Item had obviously previously been returned”
“The unit had rust spots on it”
Top return reasons
Common questions
- Is small oil filled radiator profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -74.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the small oil filled radiator niche?
- 11 brands and 32 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in small oil filled radiator?
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Durability. The return rate is 3.9%.
- What does it cost to enter the small oil filled radiator niche?
- Listings span £13.78–£47.47; the average listing price is £22.77 (sweet spot $15–$100). The average incumbent carries 2,131 reviews — the moat a new listing must climb.