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Small Bike Lock

Fail

Demand is soft, at -40.5% this quarter, so Small Bike Lock is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£53K/yr71K searches / yr
90-day growth
-40.5%search demand this quarter
Competition
37%top-5 click share · 11 brands · 83 sellers

Flapen Score

Small Bike Lock against its category

The dotted line is the DIY & Tools average. Past it, Small Bike Lock is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Bike Lock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Bike Lock 71K times last year and spent an estimated £53K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-40.5%
Conversion, latest week
2.3%
Market size, estimated
£53Ka year
Peak month
January2.2× the quietest month
Top search term
abus bike lock27K searches a year

02 · Price

A sale here is worth £32.10.

Listings sell for £32.10 on average, from £4.93 to £190.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £32.10 that is £0 to £3K a year per listing.

Average price
£32.10inside the $15 to $100 sweet spot
Price range
£4.93–£190.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #94 within Padlocks & Hasps. It carries 2,033 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#94in Padlocks & Hasps
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,033per listing
Listings tracked
53

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Small Bike Lock products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

83

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

37%

Top 20: 72%

Open market

4%

  • ABUS82%
  • Amazon Basics4%
  • Kryptonite3%
  • Bosvision2%
  • Lifeventure2%
  • KOHLBURG2%
  • Open — no brand owns it (5 brands, 4%)

Demand

Small Bike Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Small Bike Lock search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • abus bike lock27K/yr
  • abus14K/yr
  • abus lock7K/yr
  • retractable cable lock4K/yr
  • ski lock15K/yr
  • snowboard lock5K/yr

Reviews and returns

What reviews say buyers love and hate about Small Bike Lock

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Durability”
1.9%of orders come back
“Easily breakable”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Small Bike Lock questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data