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Small Bike Lock

Fail

Demand is soft, at -40.5% this quarter, so Small Bike Lock is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£53K/yr71K searches / yr
90-day growth
-40.5%search demand this quarter
Competition
37%top-5 click share · 11 brands · 83 sellers

Flapen Score

Small Bike Lock against its category

The dotted line is the DIY & Tools average. Past it, Small Bike Lock is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Bike Lock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Bike Lock 71K times last year and spent an estimated £53K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-40.5%
Conversion, latest week
2.3%
Market size, estimated
£53Ka year
Peak month
January2.2× the quietest month
Top search term
abus bike lock27K searches a year

02 · Price

A sale here is worth £32.10.

Listings sell for £32.10 on average, from £4.93 to £190.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £32.10 that is £0 to £3K a year per listing.

Average price
£32.10inside the $15 to $100 sweet spot
Price range
£4.93–£190.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #94 within Padlocks & Hasps. It carries 2,033 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#94in Padlocks & Hasps
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,033per listing
Listings tracked
53

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Small Bike Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

83

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

37%

Top 20: 72%

Open market

4%

  • ABUS82%
  • Amazon Basics4%
  • Kryptonite3%
  • Bosvision2%
  • Lifeventure2%
  • KOHLBURG2%
  • Open — no brand owns it (5 brands, 4%)

Demand

Small Bike Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Small Bike Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • abus bike lock27K/yr
  • abus14K/yr
  • abus lock7K/yr
  • retractable cable lock4K/yr
  • ski lock15K/yr
  • snowboard lock5K/yr

Reviews and returns

What reviews say buyers love and hate about Small Bike Lock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.24

Easily breakable

broke in seconds

Broke after 4 uses

Quality-Overall14%

Cheap rubbish

Poor quality

Absolute garbage

Size-Overall10%−0.01

Shorter than you thing when locking a couple of pairs of skis and poles

Small

Little tight for what I needed it for

Locking Mechanism9%+0.82

the lock didnt work

Poor quality lock

It wouldn't lock

Instructions/User Manual/Troubleshooting8%−0.09

The instructions are also misleading

Instructions very bad

No instructions

Love

Quality-Overall19%

Feels quite well made

The build quality feels solid

Good Quality

Locking Mechanism17%+0.82

Easy to lock

Satisfied with the lock

it locks/unlocks easily

Value For Money11%+0.90

Not expensive,

Good value

Value for money

Ease Of Use10%+1.11

Easy to use

Its also straightforward to use

So far it seems straightforward

Weight Light7%−0.01

Its lightweight

And not too heavy

Good lightweight easy use security device

Return

1.9% Return rate 50% Fixable by listing

Size-Overall40%▅█▇▇██

Shorter than you thing when locking a couple of pairs of skis and poles

Small

Little tight for what I needed it for

Weight Heavy14%█▅▆▇▆▇

Too heavy for what I needed

Really heavy though

just check the weight - too heavy for my needs

Functionality-Overall9%▇▃▅▆█▇
Defective Material/Parts6%▇█▇▃▄▃
Locking Mechanism5%▃▆█▆▅▃

the lock didnt work

Poor quality lock

It wouldn't lock

FAQ

Common Small Bike Lock questions

Answered from the same tracked data.