small bike lock
Skip itSoft demand (-40.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£32.10avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£4.93–£190.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,033.06avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£53K£53K/yr · 71K searches
Growth
Bad-40.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, small bike lock is a £53K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Sep. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
small bike lock market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £64K–£80K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 5.2%
- Avg brand age
- 61 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
83
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
37%
Top 20: 72%
Open market
4%
- ABUS82%
- Amazon Basics4%
- Kryptonite3%
- Bosvision2%
- Lifeventure2%
- KOHLBURG2%
- Open — no brand owns it (5 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -40.5% search growth over the last 90 days.Peak months: Jan, Feb, Sep · busiest ÷ quietest = 2.2×
Top small bike lock search terms
- abus bike lock27K/yr
- abus14K/yr
- abus lock7K/yr
- retractable cable lock4K/yr
- ski lock15K/yr
- snowboard lock5K/yr
Top small bike lock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ABUS Bordo 6000K Folding Lock with SH Lock Holder - Bike Lock with XPlus Cylinder for high Tamper Protection - Security Level 10 - Length 90 cm
ABUS£55.874.5★2,199 rev
ABUS Steel-O-Chain 880 chain lock - hardened steel bicycle lock - security level 8
ABUS£27.834.5★4,947 rev
ABUS Combiflex 2503 cable lock 72501 Black
ABUS£15.824.3★4,306 rev
ABUS Combiflex 2501 cable lock 72499
ABUS£10.284.2★1,217 rev
ABUS U-Lock Granit XPlus 540 + USH Mount - Bike Lock with 13 mm Shackle and XPlus Cylinder - Security Level 15
ABUS£62.074.6★3,958 rev
Newest
by launch date
Cable Lock with 4-Digit Combination 130cm Retractable Cable
Jiujuda9£5.2687 rev
ABUS U-Lock 410K Ultra for Bicycle and e-Scooter - Handy and Robust Bicycle Lock with Practical Holder for Transport on the Bicycle - Bicycle Accessories - Variant 150HB140 Green
ABUS£24.269 rev
ABUS Folding Lock Bordo 6200K 90 SH - Flexible Bicycle Lock with Bracket - Lock Body can be rotated by 360 Degrees - Safety Thanks to Hardened Steel and XPlus Cylinder - 94 cm Black
ABUS£74.35101 rev
ABUS U-lock Granit Super Extreme 2500/165HB230 - specialised bicycle lock for bicycles and e-bikes against saw attacks with angle grinders - ABUS security level 15 USH2500
ABUS£175.37205 rev
ABUS Combiflex cable lock - lock for securing skis helmets pushchairs and luggage - various lengths and strengths
ABUS£15.491,844 rev
Trending
90-day click momentum
ABUS Catena 6806K chain lock - Lightweight hardened steel bike lock with fashionable textile tube - Square chain with security level 6
ABUS£28.734.5★
ABUS Folding Lock Bordo 6200K 90 SH - Flexible Bicycle Lock with Bracket - Lock Body can be rotated by 360 Degrees - Safety Thanks to Hardened Steel and XPlus Cylinder - 94 cm Black
ABUS£74.354.6★
ABUS U-Lock 410K Ultra for Bicycle and e-Scooter - Handy and Robust Bicycle Lock with Practical Holder for Transport on the Bicycle - Bicycle Accessories - Variant 150HB140 Green
ABUS£24.264.8★
ABUS chain lock Steel-O-Chain 5805C - combination lock made of 5 mm thick steel chain - security level 4
ABUS£16.624.4★
ABUS Bordo uGrip 5700C SH folding lock with bracket - Bicycle lock with combination code and 5 mm thick bars - security level 7
ABUS£42.424.2★
What buyers say about small bike lock
What buyers praise and complain about, mined from review topics.What buyers love
“Feels quite well made”
“Easy to lock”
“Not expensive,”
“Easy to use”
“Its lightweight”
“Just what I want”
“Sturdy”
“ideal for beach huts as it does not rust”
“nicely portable”
“easy to set up”
What buyers complain about
“Easily breakable”
“Cheap rubbish”
“Shorter than you thing when locking a couple of pairs of skis and poles”
“the lock didnt work”
“The instructions are also misleading”
“This pick is cheaper than its peers for a reason”
“Too heavy for what I needed”
“the use of misleading imagery is really unacceptable”
“after being outside in the rain for just 2 days started to RUST”
“Easily breakable”
Top return reasons
Common questions
- Is small bike lock profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 53 tracked products. 90-day search growth is -40.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the small bike lock niche?
- 11 brands and 83 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in small bike lock?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.9%.
- When does demand for small bike lock peak?
- Demand peaks in Jan–Feb–Sep; the busiest month runs 2.2× the quietest.
- What does it cost to enter the small bike lock niche?
- Listings span £4.93–£190.19; the average listing price is £32.10 (sweet spot $15–$100). The average incumbent carries 2,033 reviews — the moat a new listing must climb.