Slate Oil
a small market ($27K/yr) — Slate Oil doesn't clear our bar today.
Flapen Score
Is Slate Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Slate Oil is a £27K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 38/100.
Slate Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.6% over the last 90 days and 11.8% of searches end in a purchase.
£27K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 15 products
Top Slate Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TABLEAU Slate Oil 250ML
- Price
- £10.08
- Rating
- 4.5/5
- Reviews
- 1,754
- Age
- 19y ago
Hotspot Slate Oil 100ml - Natural Sealer for Slate Surfaces Enhances & Protects Natural Slate Surfaces Revives Colour Prevents Staining & Repels Water
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 378
- Age
- 11y ago
Mr Slate. Slate Oil Cleans and Polishes Slate Surface Ideal for hearths fireplaces floors etc. (250ml)
- Price
- £8.86
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 3y ago
HHG Natural Stone Cleaner 38 | Cleans Marble Granite & Floors | 1 L
- Price
- £6.42
- Rating
- 4.4/5
- Reviews
- 446
- Age
- 13y ago
Mr Slate. Slate Oil Cleans and Polishes Slate Surface Ideal for hearths fireplaces floors etc. (1 litre)
- Price
- £13.11
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 3y ago
Trending
90-day click momentum
Emberstone Slate Oil Restorer 100ml - Premium Natural Stone Cleaner Polish & Enhancer for Fireplace Hearths Floor Tiles & Outdoor Slate - Revives Colour Prevents Stains & Repels Water
- Price
- £10.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Pure Mineral Oil Food Safe 250ml | Chopping Board Oil | Ideal for Wood Slate and Stone | Brandon Bespoke
- Price
- £7.51
- Rating
- 4.7/5
- Reviews
- 1,528
- Age
- 14y ago
HHG Natural Stone Cleaner 38 | Cleans Marble Granite & Floors | 1 L
- Price
- £6.42
- Rating
- 4.4/5
- Reviews
- 446
- Age
- 13y ago
Materialix Food Grade Mineral Oil 250ml - for Wood Bamboo Stainless - Wooden Chopping Board Oil Butcher Block Oil - Cutting Board Oil and Conditioner Slate Oil Mineral Oil Food Grade
- Price
- £7.53
- Rating
- 4.7/5
- Reviews
- 5,603
- Age
- 4y ago
Hotspot Slate Oil 100ml - Natural Sealer for Slate Surfaces Enhances & Protects Natural Slate Surfaces Revives Colour Prevents Staining & Repels Water
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 378
- Age
- 11y ago
Newest
by launch dateEmberstone Slate Oil Restorer 100ml - Premium Natural Stone Cleaner Polish & Enhancer for Fireplace Hearths Floor Tiles & Outdoor Slate - Revives Colour Prevents Stains & Repels Water
- Price
- £10.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
GLEAN Stone Restorer and Sealer Black Impregnating Sealant Restores the Colour of Faded Black Limestone Slate Marble and Concrete 500 ml
- Price
- £16.63
- Rating
- 3.9/5
- Reviews
- 200
- Age
- 3y ago
Furniture Clinic Stove Restorer - Restores The Natural Matt Black Colour on Log Burners Iron Grates & Fireplaces. Works Like a Polish - 250ml
- Price
- £11.50
- Rating
- 4.5/5
- Reviews
- 2,186
- Age
- 3y ago
Mr Slate. Slate Oil Cleans and Polishes Slate Surface Ideal for hearths fireplaces floors etc. (250ml)
- Price
- £8.86
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 3y ago
Mr Slate. Slate Oil Cleans and Polishes Slate Surface Ideal for hearths fireplaces floors etc. (1 litre)
- Price
- £13.11
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 flat
Sellers
49
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
9%
- Tableau28%
- Generic27%
- Hotspot24%
- HG6%
- Brandon Bespoke4%
- Stovax3%
- Open — no brand owns it (4 brands, 9%)
Slate Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Slate Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- slate oil13K/yr
- slate cleaner5K/yr
- slate oil for fireplace hearth5K/yr
What reviews say buyers love and hate about Slate Oil
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Good product - does what is described”
“Easy to use”
“Great value”
“Works like a charm”
“Cleans effectively”
What buyers complain about
70% of reviews“No difference after using unfortunately didn't work”
“Leaked”
“expensive”
“left a sticky residue, then every bit of fluff got stuck to it”
“returned product”
Slate Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Slate Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
