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Slate Oil

Fail

Shoppers spend an estimated $27K a year here, so Slate Oil is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£27K/yr23K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
76%top-5 click share · 10 brands · 49 sellers

Flapen Score

Slate Oil against its category

The dotted line is the DIY & Tools average. Past it, Slate Oil is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slate Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slate Oil 23K times last year and spent an estimated £27K. The top 5 brands take 89% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
11.8%
Market size, estimated
£27Ka year
Top search term
slate oil13K searches a year

02 · Price

A sale here is worth £9.88.

Listings sell for £9.88 on average, from £4.86 to £17.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.88 that is £2K to £5K a year per listing.

Average price
£9.88under the $15 to $100 sweet spot
Price range
£4.86–£17.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within Painting Supplies, Tools & Wall Treatments. It carries 989 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#231in Painting Supplies, Tools & Wall Treatments
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
989per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Slate Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 flat

Sellers

49

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

9%

  • Tableau28%
  • Generic27%
  • Hotspot24%
  • HG6%
  • Brandon Bespoke4%
  • Stovax3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Slate Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Slate Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • slate oil13K/yr
  • slate cleaner5K/yr
  • slate oil for fireplace hearth5K/yr

Reviews and returns

What reviews say buyers love and hate about Slate Oil

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“No difference after using unfortunately didn't work”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Slate Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data