Slate Oil
FailShoppers spend an estimated $27K a year here, so Slate Oil is a Fail.
- Flapen Score
- 38 / 100Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 4938
- Market size
- £27K/yr23K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 76%top-5 click share · 10 brands · 49 sellers
Flapen Score
Slate Oil against its category
The dotted line is the DIY & Tools average. Past it, Slate Oil is stronger. Inside it, weaker.
Market
The Slate Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Slate Oil 23K times last year and spent an estimated £27K. The top 5 brands take 89% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 11.8%
- Market size, estimated
- £27Ka year
- Top search term
- slate oil13K searches a year
02 · Price
A sale here is worth £9.88.
Listings sell for £9.88 on average, from £4.86 to £17.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.88 that is £2K to £5K a year per listing.
- Average price
- £9.88under the $15 to $100 sweet spot
- Price range
- £4.86–£17.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within Painting Supplies, Tools & Wall Treatments. It carries 989 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 60%
- Out of stock, average day
- 0.0%
- Average rank
- #231in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 989per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Slate Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TABLEAU Slate Oil 250ML
- Price
- £10.08
- Rating
- 4.5/5
- Reviews
- 1,754
- Age
- 19y ago

Hotspot Slate Oil 100ml - Natural Sealer for Slate Surfaces Enhances & Protects Natural Slate Surfaces Revives Colour Prevents Staining & Repels Water
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 378
- Age
- 11y ago

Mr Slate. Slate Oil Cleans and Polishes Slate Surface Ideal for hearths fireplaces floors etc. (250ml)
- Price
- £8.86
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 3y ago

HHG Natural Stone Cleaner 38 | Cleans Marble Granite & Floors | 1 L
- Price
- £6.42
- Rating
- 4.4/5
- Reviews
- 446
- Age
- 13y ago

Mr Slate. Slate Oil Cleans and Polishes Slate Surface Ideal for hearths fireplaces floors etc. (1 litre)
- Price
- £13.11
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 3y ago
Trending
estimated 90-day click momentum
Emberstone Slate Oil Restorer 100ml - Premium Natural Stone Cleaner Polish & Enhancer for Fireplace Hearths Floor Tiles & Outdoor Slate - Revives Colour Prevents Stains & Repels Water
- Price
- £10.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Pure Mineral Oil Food Safe 250ml | Chopping Board Oil | Ideal for Wood Slate and Stone | Brandon Bespoke
- Price
- £7.51
- Rating
- 4.7/5
- Reviews
- 1,528
- Age
- 14y ago

HHG Natural Stone Cleaner 38 | Cleans Marble Granite & Floors | 1 L
- Price
- £6.42
- Rating
- 4.4/5
- Reviews
- 446
- Age
- 13y ago

Materialix Food Grade Mineral Oil 250ml - for Wood Bamboo Stainless - Wooden Chopping Board Oil Butcher Block Oil - Cutting Board Oil and Conditioner Slate Oil Mineral Oil Food Grade
- Price
- £7.53
- Rating
- 4.7/5
- Reviews
- 5,603
- Age
- 4y ago

Hotspot Slate Oil 100ml - Natural Sealer for Slate Surfaces Enhances & Protects Natural Slate Surfaces Revives Colour Prevents Staining & Repels Water
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 378
- Age
- 11y ago
Newest
by launch date
Emberstone Slate Oil Restorer 100ml - Premium Natural Stone Cleaner Polish & Enhancer for Fireplace Hearths Floor Tiles & Outdoor Slate - Revives Colour Prevents Stains & Repels Water
- Price
- £10.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

GLEAN Stone Restorer and Sealer Black Impregnating Sealant Restores the Colour of Faded Black Limestone Slate Marble and Concrete 500 ml
- Price
- £16.63
- Rating
- 3.9/5
- Reviews
- 200
- Age
- 3y ago

Furniture Clinic Stove Restorer - Restores The Natural Matt Black Colour on Log Burners Iron Grates & Fireplaces. Works Like a Polish - 250ml
- Price
- £11.50
- Rating
- 4.5/5
- Reviews
- 2,186
- Age
- 3y ago

Mr Slate. Slate Oil Cleans and Polishes Slate Surface Ideal for hearths fireplaces floors etc. (250ml)
- Price
- £8.86
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 3y ago

Mr Slate. Slate Oil Cleans and Polishes Slate Surface Ideal for hearths fireplaces floors etc. (1 litre)
- Price
- £13.11
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
10 flat
Sellers
49
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
9%
- Tableau28%
- Generic27%
- Hotspot24%
- HG6%
- Brandon Bespoke4%
- Stovax3%
- Open — no brand owns it (4 brands, 9%)
Demand
Slate Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked
Search terms
Top Slate Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- slate oil13K/yr
- slate cleaner5K/yr
- slate oil for fireplace hearth5K/yr
Reviews and returns
What reviews say buyers love and hate about Slate Oil
We read the reviews and the return reasons for every product selling here.
“No difference after using unfortunately didn't work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Slate Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








