Slate Oil
FailShoppers spend only $27K a year here, so Slate Oil is a Fail.
- Flapen Score
- 38 / 100Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 4938
- Market size
- £27K/yr23K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 76%top-5 click share · 10 brands · 49 sellers
Flapen Score
Slate Oil against its category
The dotted line is the DIY & Tools average. Past it, Slate Oil is stronger. Inside it, weaker.
Market
The Slate Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Slate Oil 23K times last year and spent an estimated £27K. The top 5 brands take 89% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
11.8% of searches ended in a purchase last week.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 11.8%
- Market size, estimated
- £27Ka year
- Top search term
- slate oil13K searches a year
02 · Price
A sale here is worth £9.88.
Listings sell for £9.88 on average, from £4.86 to £17.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.88 that is £2K to £5K a year per listing.
- Average price
- £9.88under the $15 to $100 sweet spot
- Price range
- £4.86–£17.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within Painting Supplies, Tools & Wall Treatments. It carries 989 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 60%
- Out of stock, average day
- 0.0%
- Average rank
- #231in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 989per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Slate Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TABLEAU Slate Oil 250ML
- Price
- £10.08
- Rating
- 4.5/5
- Reviews
- 1,754
- Age
- 19y ago

Hotspot Slate Oil 100ml - Natural Sealer for Slate Surfaces Enhances & Protects Natural Slate Surfaces Revives Colour Prevents Staining & Repels Water
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 378
- Age
- 11y ago

Mr Slate. Slate Oil Cleans and Polishes Slate Surface Ideal for hearths fireplaces floors etc. (250ml)
- Price
- £8.86
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 3y ago

HHG Natural Stone Cleaner 38 | Cleans Marble Granite & Floors | 1 L
- Price
- £6.42
- Rating
- 4.4/5
- Reviews
- 446
- Age
- 13y ago

Mr Slate. Slate Oil Cleans and Polishes Slate Surface Ideal for hearths fireplaces floors etc. (1 litre)
- Price
- £13.11
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 3y ago
Trending
90-day click momentum
Emberstone Slate Oil Restorer 100ml - Premium Natural Stone Cleaner Polish & Enhancer for Fireplace Hearths Floor Tiles & Outdoor Slate - Revives Colour Prevents Stains & Repels Water
- Price
- £10.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Pure Mineral Oil Food Safe 250ml | Chopping Board Oil | Ideal for Wood Slate and Stone | Brandon Bespoke
- Price
- £7.51
- Rating
- 4.7/5
- Reviews
- 1,528
- Age
- 14y ago

HHG Natural Stone Cleaner 38 | Cleans Marble Granite & Floors | 1 L
- Price
- £6.42
- Rating
- 4.4/5
- Reviews
- 446
- Age
- 13y ago

Materialix Food Grade Mineral Oil 250ml - for Wood Bamboo Stainless - Wooden Chopping Board Oil Butcher Block Oil - Cutting Board Oil and Conditioner Slate Oil Mineral Oil Food Grade
- Price
- £7.53
- Rating
- 4.7/5
- Reviews
- 5,603
- Age
- 4y ago

Hotspot Slate Oil 100ml - Natural Sealer for Slate Surfaces Enhances & Protects Natural Slate Surfaces Revives Colour Prevents Staining & Repels Water
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 378
- Age
- 11y ago
Newest
by launch date
Emberstone Slate Oil Restorer 100ml - Premium Natural Stone Cleaner Polish & Enhancer for Fireplace Hearths Floor Tiles & Outdoor Slate - Revives Colour Prevents Stains & Repels Water
- Price
- £10.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

GLEAN Stone Restorer and Sealer Black Impregnating Sealant Restores the Colour of Faded Black Limestone Slate Marble and Concrete 500 ml
- Price
- £16.63
- Rating
- 3.9/5
- Reviews
- 200
- Age
- 3y ago

Furniture Clinic Stove Restorer - Restores The Natural Matt Black Colour on Log Burners Iron Grates & Fireplaces. Works Like a Polish - 250ml
- Price
- £11.50
- Rating
- 4.5/5
- Reviews
- 2,186
- Age
- 3y ago

Mr Slate. Slate Oil Cleans and Polishes Slate Surface Ideal for hearths fireplaces floors etc. (250ml)
- Price
- £8.86
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 3y ago

Mr Slate. Slate Oil Cleans and Polishes Slate Surface Ideal for hearths fireplaces floors etc. (1 litre)
- Price
- £13.11
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
10 flat
Sellers
49
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
9%
- Tableau28%
- Generic27%
- Hotspot24%
- HG6%
- Brandon Bespoke4%
- Stovax3%
- Open — no brand owns it (4 brands, 9%)
Demand
Slate Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked
Search terms
Top Slate Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- slate oil13K/yr
- slate cleaner5K/yr
- slate oil for fireplace hearth5K/yr
Reviews and returns
What reviews say buyers love and hate about Slate Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No difference after using unfortunately didn't work
Used with all sorts of diluted strengths, but no success.
Leaked
it had leaked
expensive
I found it quite expensive for the amount supplied
What a total waste of money
left a sticky residue, then every bit of fluff got stuck to it
returned product
obviously been used
Love
Good product - does what is described
Good converage
Excellent product
Easy to use
Easy to apply
Goes on easily
Great value
Good price
well worth the money
Works like a charm
Just what I wanted
Does exactly what is says
Cleans effectively
Excellent floor tile cleaner
Great floor cleaner
Return
0.4% Return rate 16% Fixable by listing
Leaked
it had leaked
No difference after using unfortunately didn't work
Used with all sorts of diluted strengths, but no success.
way grey before application
returned product
obviously been used
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Slate Oil questions
Answered from the same tracked data.








