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Slate Chippings

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $37K a year here, so Slate Chippings is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 49
Market size
£37K/yr82K searches / yr
90-day growth
+65.9%search demand this quarter
Competition
58%top-5 click share · 14 brands · 20 sellers

Flapen Score

Slate Chippings against its category

The dotted line is the DIY & Tools average. Past it, Slate Chippings is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slate Chippings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slate Chippings 82K times last year and spent an estimated £37K. The top 5 brands take 81% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +65.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+65.9%
Conversion, latest week
3.8%
Market size, estimated
£37Ka year
Peak month
May12.9× the quietest month
Top search term
slate chippings31K searches a year

02 · Price

A sale here is worth £11.92.

Listings sell for £11.92 on average, from £5.81 to £19.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.92 that is £1K to £3K a year per listing.

Average price
£11.92under the $15 to $100 sweet spot
Price range
£5.81–£19.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #57 within Building Supplies. It carries 555 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
17%
Out of stock, average day
8.4%
Average rank
#57in Building Supplies
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
555per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Slate Chippings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

20

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

15%

  • Suregreen39%
  • Long Rake Spar20%
  • Generic9%
  • KINGRUI7%
  • GravaHaus6%
  • Dihl5%
  • Open — no brand owns it (8 brands, 15%)

Demand

Slate Chippings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 12.9×

Search terms

Top Slate Chippings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slate chippings31K/yr
  • blue slate chippings for garden10K/yr
  • grey slate chippings for garden8K/yr
  • garden slate chippings7K/yr
  • garden slate7K/yr
  • slate chippings for garden12K/yr
  • blue slate4K/yr
  • grey slate chippings4K/yr

Reviews and returns

What reviews say buyers love and hate about Slate Chippings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color23%−0.41

Very grey and not what you had hoped for

Colour incorrect

Not blue

Size-Overall21%−0.24

Small contence

Some very large pieces

slate was bigger

Value For Money18%+1.16

for the price £14 was no way worth it

Nice product, a bit on the expensive side,

a bit pricey

Brightness/Shine/Glow14%−0.36

still dont glow

doesn't glow in the dark

To be honest these did not glow at night loved the idea

Advertised Vs Actual Product6%+0.80

Misleading advert, very disappointing

Not as Advertised

Not as stated

Love

Quality-Overall33%+2.55

Good make

Good quality

Overall no complaints

Value For Money16%+1.16

at a reasonable price

Great Value

Good value

Advertised Vs Actual Product14%+0.80

As expected

Does what i want it to do

Just As Described

Color13%−0.41

Good colour

Colour exactly as described

Very decorative,nice colour, good value for money and great at keeping the weeds down

Size-Overall11%−0.24

Good size

Great selection of sizes included in each bag

Good size pieces

Return

0.1% Return rate 69% Fixable by listing

Size-Overall51%█▃▅▅▄▂

Small contence

Some very large pieces

slate was bigger

Color12%▁█▁▆▂▇

Very grey and not what you had hoped for

Colour incorrect

Not blue

Brightness/Shine/Glow12%▁▁█▁▄▁

still dont glow

doesn't glow in the dark

To be honest these did not glow at night loved the idea

Functionality-Overall5%▁▁▅▁█▁

They dont work

Advertised Vs Actual Product4%▁█▁▁▁▄

Misleading advert, very disappointing

Not as Advertised

Not as stated

FAQ

Common Slate Chippings questions

Answered from the same tracked data.