Slate Chippings
MaybeReturns run at only 0.1% of orders. But shoppers spend only $37K a year here, so Slate Chippings is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 4954
- Market size
- £37K/yr82K searches / yr
- 90-day growth
- +65.9%search demand this quarter
- Competition
- 58%top-5 click share · 14 brands · 20 sellers
Flapen Score
Slate Chippings against its category
The dotted line is the DIY & Tools average. Past it, Slate Chippings is stronger. Inside it, weaker.
Market
The Slate Chippings market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Slate Chippings 82K times last year and spent an estimated £37K. The top 5 brands take 81% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +65.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- +65.9%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £37Ka year
- Peak month
- May12.9× the quietest month
- Top search term
- slate chippings31K searches a year
02 · Price
A sale here is worth £11.92.
Listings sell for £11.92 on average, from £5.81 to £19.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.92 that is £1K to £3K a year per listing.
- Average price
- £11.92under the $15 to $100 sweet spot
- Price range
- £5.81–£19.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #57 within Building Supplies. It carries 555 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 17%
- Out of stock, average day
- 8.4%
- Average rank
- #57in Building Supplies
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 555per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Slate Chippings products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Long Rake Spar Welsh Blue Slate 40mm 20kgs Decorative Aggregate Gravel
- Price
- £11.22
- Rating
- 4.2/5
- Reviews
- 256
- Age
- 6y ago

Suregreen Blue Slate Chippings 40mm | 20kg Bag of Decorative Aggregates for Garden Borders Gravel Paths Landscaping Rockeries & Outdoor Features
- Price
- £11.74
- Rating
- 4.4/5
- Reviews
- 477
- Age
- 7y ago

Charles Watson 20mm Graphite Grey Slate Decorative Garden Chippings Large Approx. 20kg Poly Bag
- Price
- £11.39
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 2y ago

KINGRUI Natural Rocks Slate Stone Decorative Stones for Miniature Landscaping Fairy Gardens Bonsai DIY Crafts Aquariums & Reptile Terrariums-0.5kg(3-7cm)
- Price
- £12.12
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 9mo ago

Suregreen Blue Slate Chippings | 40mm | 20kg | Aggregates Garden Pebbles Garden Chippings Driveway Stones | Decorative Slate
- Price
- £12.17
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 7y ago
Trending
90-day click momentum
Decorative Gravel Plum Slate 30/50mm 20KG Bag Garden Landscaping Stones
- Price
- £12.00
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Decorative Gravel 30/50mm Blue Slate 20KG Bag Garden Landscaping Stones
- Price
- £12.40
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 3mo ago

Long Rake Spar Welsh Slate Plum 20mm 20kgs
- Price
- £10.70
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 6y ago

KINGRUI Natural Rocks Slate Stone Decorative Stones for Miniature Landscaping Fairy Gardens Bonsai DIY Crafts Aquariums & Reptile Terrariums-0.5kg(3-7cm)
- Price
- £12.12
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 9mo ago

Natural Amethyst Crushed Stone 200 g Crystal Debris Purification Stone About 85 Pieces Garden Fish Tank Decoration Landscape Flower Bed Vase DIY Home Decoration (Purple)
- Price
- £7.24
- Rating
- 4.3/5
- Reviews
- 137
- Age
- 4y ago
Newest
by launch date
Decorative Gravel Plum Slate 30/50mm 20KG Bag Garden Landscaping Stones
- Price
- £12.00
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Decorative Gravel 30/50mm Blue Slate 20KG Bag Garden Landscaping Stones
- Price
- £12.40
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 3mo ago

KINGRUI Natural Rocks Slate Stone Decorative Stones for Miniature Landscaping Fairy Gardens Bonsai DIY Crafts Aquariums & Reptile Terrariums-0.5kg(3-7cm)
- Price
- £12.12
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 9mo ago

Dihl Honister Mine Green Slate Chippings 20 30mm Garden Decorative Aggregate Plant Pot Topper Stones. Chip Gravel for Driveway Path Border Beds. 2KG 4KG 10KG 14KG and 20KG (2 KG)
- Price
- £5.81
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1y ago

Dihl Honister Mine Green Slate Chippings 20 30mm Garden Decorative Aggregate Plant Pot Topper Stones. Chip Gravel for Driveway Path Border Beds. 2KG 4KG 10KG 14KG and 20KG (4 KG)
- Price
- £8.30
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
20
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
15%
- Suregreen39%
- Long Rake Spar20%
- Generic9%
- KINGRUI7%
- GravaHaus6%
- Dihl5%
- Open — no brand owns it (8 brands, 15%)
Demand
Slate Chippings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 12.9×
Search terms
Top Slate Chippings search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- slate chippings31K/yr
- blue slate chippings for garden10K/yr
- grey slate chippings for garden8K/yr
- garden slate chippings7K/yr
- garden slate7K/yr
- slate chippings for garden12K/yr
- blue slate4K/yr
- grey slate chippings4K/yr
Reviews and returns
What reviews say buyers love and hate about Slate Chippings
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very grey and not what you had hoped for
Colour incorrect
Not blue
Small contence
Some very large pieces
slate was bigger
for the price £14 was no way worth it
Nice product, a bit on the expensive side,
a bit pricey
still dont glow
doesn't glow in the dark
To be honest these did not glow at night loved the idea
Misleading advert, very disappointing
Not as Advertised
Not as stated
Love
Good make
Good quality
Overall no complaints
at a reasonable price
Great Value
Good value
As expected
Does what i want it to do
Just As Described
Good colour
Colour exactly as described
Very decorative,nice colour, good value for money and great at keeping the weeds down
Good size
Great selection of sizes included in each bag
Good size pieces
Return
0.1% Return rate 69% Fixable by listing
Small contence
Some very large pieces
slate was bigger
Very grey and not what you had hoped for
Colour incorrect
Not blue
still dont glow
doesn't glow in the dark
To be honest these did not glow at night loved the idea
They dont work
Misleading advert, very disappointing
Not as Advertised
Not as stated
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Slate Chippings questions
Answered from the same tracked data.








