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Skirting Board

Maybe

The top 5 brands take only 43% of clicks. But buyers convert on only 0.8% of searches, so Skirting Board is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£56K/yr517K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
33%top-5 click share · 28 brands · 34 sellers

Flapen Score

Skirting Board against its category

The dotted line is the DIY & Tools average. Past it, Skirting Board is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skirting Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skirting Board 517K times last year and spent an estimated £56K. The top 5 brands take 43% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
517K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
0.8%
Market size, estimated
£56Ka year
Peak month
March1.6× the quietest month
Top search term
skirting board192K searches a year

02 · Price

A sale here is worth £13.73.

Listings sell for £13.73 on average, from £2.61 to £44.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £13.73 that is £1K to £3K a year per listing.

Average price
£13.73under the $15 to $100 sweet spot
Price range
£2.61–£44.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #291 within Building Supplies. It carries 289 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
66%
Out of stock, average day
9.4%
Average rank
#291in Building Supplies
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
289per listing
Listings tracked
44

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Skirting Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

34

Top-5 brand share

43%

Top 20: 94%

Top-5 click share

33%

Top 20: 81%

Open market

50%

  • Virtual Plastics10%
  • Orac Decor10%
  • Gaahing9%
  • Zayejod7%
  • Generic7%
  • Storystore7%

Demand

Skirting Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Skirting Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skirting board192K/yr
  • skirting board covers122K/yr
  • pvc skirting board27K/yr
  • plastic skirting board28K/yr
  • skirting board wooden10K/yr
  • skirting boards14K/yr
  • plastic skirting board white16K/yr
  • stick on skirting board12K/yr
  • skirting12K/yr
  • self adhesive skirting board12K/yr

Reviews and returns

What reviews say buyers love and hate about Skirting Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness45%−0.53

Poor adhesion

Not sticky enough

doesn't stick very well

Quality-Overall15%−0.04

Bad quality

Poor sticky quality

Total rubbish

Size-Overall8%−0.02

Not fit for purpose

Also rather tall

Too small

Functionality-Overall7%−0.07

Doesn't work

Practically unusable

didnt work

Value For Money6%0.00

Rather expensive

I had to order twice so it ended up being a lot of money

Waste of money

Love

Ease Of Use22%+1.71

Easy to use

was easy to apply

Easy yo use product

Quality-Overall20%−0.04

High Quality, Noise Reduction and Ease of Installation

Excellent product

Good quality

Adhesion/Stickiness12%−0.53

adheres well

Very easy to use and reliable adhesive

Strong adhesive

Advertised Vs Actual Product11%+1.29

Does the job

As described

Just what I needed

Assembly/Installation5%+0.57

Easy to install

So easy to cut and install, would use again

Easy to Install with Great Results

Return

2.6% Return rate 53% Fixable by listing

Size-Overall41%▇▆▇▅▆█

Not fit for purpose

Also rather tall

Too small

Adhesion/Stickiness16%▅█▄▅▅▂

Poor adhesion

Not sticky enough

doesn't stick very well

Quality-Overall9%▆▄█▆▅▃

Bad quality

Poor sticky quality

Total rubbish

Functionality-Overall5%▃▆▂██▄

Doesn't work

Practically unusable

didnt work

Color4%▄▅█▆▁▅

FAQ

Common Skirting Board questions

Answered from the same tracked data.