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Skirting Board

Skirting Board shows no brand lock-in (top 5 brands take 43% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 14Growth 14Conversion 10Competition 82Returns 61Price range 70Avg price 64Brand share 92Review moat 86Quality gap 86
This niche Category average

Is Skirting Board profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Skirting Board is a £56K/yr Amazon United Kingdom market (517K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 52/100.

Skirting Board: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.1% over the last 90 days and 0.8% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr6K
Search volume / yr-21.1%517K
Conversion rate0.8%
Avg price£13.73

Who owns the niche?

The top 5 brands hold 43% of demand, so 57% of the market is open.

57%

open market share

Brands · sellers28 · 34
Top-5 product click share33%
Open market57%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement73%
New entrants (1y)9· 1 succeeded
Avg rating4.1★
Avg reviews289

Top Skirting Board products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

34

Top-5 brand share

43%

Top 20: 94%

Top-5 click share

33%

Top 20: 81%

Open market

50%

  • Virtual Plastics10%
  • Orac Decor10%
  • Gaahing9%
  • Zayejod7%
  • Generic7%
  • Storystore7%

Skirting Board demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume517KCVR0.8%Products44Brands28Top 5 Brands43%OOS Rate9.4%Rating4.1★Reviews289Avg BSR#291
10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Skirting Board search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • skirting board192K/yr
  • skirting board covers122K/yr
  • pvc skirting board27K/yr
  • plastic skirting board28K/yr
  • skirting board wooden10K/yr
  • skirting boards14K/yr
  • plastic skirting board white16K/yr
  • stick on skirting board12K/yr
  • skirting12K/yr
  • self adhesive skirting board12K/yr

What reviews say buyers love and hate about Skirting Board

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Ease Of Use22%

Easy to use

Quality-Overall20%

High Quality, Noise Reduction and Ease of Installation

Adhesion/Stickiness12%

adheres well

Advertised Vs Actual Product11%

Does the job

Assembly/Installation5%

Easy to install

What buyers complain about

89% of reviews
Adhesion/Stickiness45%

Poor adhesion

Quality-Overall15%

Bad quality

Size-Overall8%

Not fit for purpose

Functionality-Overall7%

Doesn't work

Value For Money6%

Rather expensive

Skirting Board return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
41%
2Adhesion/Stickiness
16%
3Quality-Overall
9%
4Functionality-Overall
5%
5Color
4%

Common Skirting Board questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Skirting Board 52/100 on Amazon United Kingdom — Worth a look. The niche generates £56K/yr across 44 tracked products. 1 of 9 products launched in the last 360 days are still selling. Search demand moved -21.1% over the last 90 days.
Search demand for Skirting Board on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.