skirting board
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great288.75avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Price range
Good£2.61–£44.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.73avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Bad£56K£56K/yr · 517K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, skirting board is a £56K/yr Amazon United Kingdom market (517K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
skirting board market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £69K–£82K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #291
- Page quality
- 0%
- Prime
- 66%
- Sponsored
- 73%
- Out of stock
- 9.4%
- Avg brand age
- 27 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
34
Top-5 brand share
43%
Top 20: 94%
Top-5 click share
33%
Top 20: 81%
Open market
50%
- Virtual Plastics10%
- Orac Decor10%
- Gaahing9%
- Zayejod7%
- Generic7%
- Storystore7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top skirting board search terms
- skirting board192K/yr
- skirting board covers122K/yr
- pvc skirting board27K/yr
- plastic skirting board28K/yr
- skirting board wooden10K/yr
- skirting boards14K/yr
- plastic skirting board white16K/yr
- stick on skirting board12K/yr
- skirting12K/yr
- self adhesive skirting board12K/yr
Top skirting board products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gaahing Paintable Baseboard Trim | Peel and Stick Self-Adhesive Design | Caulk and Trim Strips for Floors Wall Base and More 3m x 98mm
Gaahing£14.833.8★838 rev
Storystore Flexible Skirting Board Trim Vinyl Self Adhesive Skirting Board Baseboard Trim for Floor Wall Kitchen and Bathroom (White 10cm(W) x 3m(L))
Storystore£11.504.0★111 rev
Skirting Orac Decor SX185 LUXXUS Cascade Cover skirting Decorative Moulding Modern Look White 2m
Orac Decor£19.224.5★116 rev
Flexible Skirting Board Vinyl 6M 50x20 mm Self Adhesive Skirting Board PVC Wide Soft skirting Covers Baseboard Wall Trim Molding Trim White
VCANIVR£11.464.1★200 rev
UPVC Plastic Trim 95mm x 1m x 5 Pack - White Architrave Skirting Board/Window Finishing Trim
Virtual Plastics£13.034.5★1,930 rev
Newest
by launch date
GELINTONG Flexible Skirting Board Roll - 100 mm (Length: 3 m White) -Self Adhesive PVC Baseboard Wall Base Molding Trim - Skirting Boards Covers
GELINTONG£12.3120 rev
JSIWOTH Self Adhesive Skirting Board Covers 5cm x 5m Flexible PVC Skirting Board Trim for Floor and Wall White Waterproof Baseboard Moulding for Kitchen Bathroom
JSIWOTH£12.6069 rev
Self-Adhesive Skirting Board Flexible No Drilling Peel and StickBaseboard Molding Trim Easy Assembly DIY Renovation for Wall Kitchen Worktops Bathroom Living Room (White 5m)
mvuenleyog£16.831 rev
3 Meters Flexible EVA Skirting Board Trim Self-Adhesive Baseboard Molding Trim Peel and Stick Rubber Wall Base Skirting Boards Covers(50mm Wide)
Zayejod£12.343 rev
TranRantic Skirting Board Trim 7cm×8m Self Adhesive Skirting Board Flexible PVC Baseboard Wall Molding Trim Peel and Stick Edging Strip for Floor Wall Kitchen Bathroom (White 50×20mm(W) 8m(L))
TranRantic£11.0326 rev
Trending
90-day click momentum3 Meters Flexible EVA Skirting Board Trim Self-Adhesive Baseboard Molding Trim Peel and Stick Rubber Wall Base Skirting Boards Covers(50mm Wide)
Zayejod£12.345.0★
TranRantic Skirting Board Trim 7cm×8m Self Adhesive Skirting Board Flexible PVC Baseboard Wall Molding Trim Peel and Stick Edging Strip for Floor Wall Kitchen Bathroom (White 50×20mm(W) 8m(L))
TranRantic£11.034.0★
JSIWOTH PVC Quadrant Trim 2.5M Self Adhesive Paintable Skirting Board Moulding DIY Flexible Plastic Corner Trim for Laminate Flooring Wall Ceiling Cabinet Worktop Bath & Tile Edging (W:12mm)
JSIWOTH£4.723.7★
Self-Adhesive Skirting Board Flexible No Drilling Peel and StickBaseboard Molding Trim Easy Assembly DIY Renovation for Wall Kitchen Worktops Bathroom Living Room (White 5m)
mvuenleyog£16.833.0★
JSIWOTH Self Adhesive Skirting Board Covers 5cm x 5m Flexible PVC Skirting Board Trim for Floor and Wall White Waterproof Baseboard Moulding for Kitchen Bathroom
JSIWOTH£12.604.3★
What buyers say about skirting board
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“High Quality, Noise Reduction and Ease of Installation”
“adheres well”
“Does the job”
“Easy to install”
“Fits nicely and looks good”
“Easy wipe clean goes on easy and stays on”
“Good value for money”
“strong easy to use came in handy”
“It is beautifully white”
What buyers complain about
“Poor adhesion”
“Bad quality”
“Not fit for purpose”
“Doesn't work”
“Rather expensive”
“Didnt hold for no longer than an hour”
“I hate painting skirting boards”
“Not as solid as I thought”
“are not effective in areas that are subject to lots of water”
“Wont stay flat”
Top return reasons
Common questions
- Is skirting board profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 44 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the skirting board niche?
- 28 brands and 34 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in skirting board?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 2.6%.
- When does demand for skirting board peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the skirting board niche?
- Listings span £2.61–£44.29; the average listing price is £13.73 (sweet spot $15–$100). The average incumbent carries 289 reviews — the moat a new listing must climb.