- Flapen Score
- 45 / 100Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 4945
- Market size
- £450K/yr329K searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 50%top-5 click share · 7 brands · 100 sellers
Flapen Score
Site Radio against its category
The dotted line is the DIY & Tools average. Past it, Site Radio is stronger. Inside it, weaker.
Market
The Site Radio market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Site Radio 329K times last year and spent an estimated £450K. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £450K a year.
- Searches, last 12 months
- 329K
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £450Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- makita radio112K searches a year
02 · Price
A sale here is worth £81.87.
Listings sell for £81.87 on average, from £40.08 to £188.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £81.87 that is £8K to £20K a year per listing.
- Average price
- £81.87inside the $15 to $100 sweet spot
- Price range
- £40.08–£188.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £8K–£20K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Power Tools. It carries 652 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 79%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Power Tools
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 652per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Site Radio products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DigiFunk Work Site Radio | USB Rechargeable | DAB+ DAB FM Bluetooth AUX Input | IP65 Waterproof Rugged Durable Design | Perfect for Builders Outdoors Warehouse Garage DIYer Shed | Green
- Price
- £58.12
- Rating
- 4.6/5
- Reviews
- 1,300
- Age
- 1y ago

Makita DMR203 Li-ion 10-8V/12V Max CXT / 14.4V /18V LXT Job Site Speaker with Bluetooth - Batteries and Charger Not Included
- Price
- £54.79
- Rating
- 4.4/5
- Reviews
- 347
- Age
- 6y ago

Makita MR003GZ01 12V Max To 40V Max Li-ion CXT/LXT/XGT DAB/DAB+ Job Site Radio - Batteries And Charger Not Included
- Price
- £108.85
- Rating
- 4.6/5
- Reviews
- 289
- Age
- 5y ago

Makita DMR301 DAB/DAB+ Job Site Radio with Bluetooth Batteries and Charger Not Included
- Price
- £180.91
- Rating
- 4.2/5
- Reviews
- 167
- Age
- 6y ago

DigiFunk Work Site Radio | USB Rechargeable | DAB+ DAB FM Bluetooth AUX Input | IP65 Waterproof Rugged Durable Design | Perfect for Builders Outdoors Warehouse Garage DIYer Shed | Red
- Price
- £58.01
- Rating
- 4.6/5
- Reviews
- 1,300
- Age
- 3y ago
Trending
90-day click momentum
AZATOM RANGER Portable DAB/FM Radio with Bluetooth | Rechargeable Battery | Compatible with Makita/Dewalt 18V plug in battery | IPX 5 Dust and Water Resistent | Powerful 30 Watts | Jobsite Works Radio
- Price
- £76.43
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 4mo ago

Portable DAB Radio with Bluetooth | 28 Hour USB-C Rechargeable Battery & Power Bank | DAB+/FM Site Work Radio 80 Presets IP54 Dust Water Resistant & Powerful Bass Boost Speaker | MAJORITY Landbeach
- Price
- £56.98
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 5mo ago

DigiFunk Work Site Radio | USB Rechargeable | DAB+ DAB FM Bluetooth AUX Input | IP65 Waterproof Rugged Durable Design | Perfect for Builders Outdoors Warehouse Garage DIYer Shed | Green
- Price
- £58.12
- Rating
- 4.6/5
- Reviews
- 1,300
- Age
- 1y ago

Makita DMR203 Li-ion 10-8V/12V Max CXT / 14.4V /18V LXT Job Site Speaker with Bluetooth - Batteries and Charger Not Included
- Price
- £54.79
- Rating
- 4.4/5
- Reviews
- 347
- Age
- 6y ago

Makita DMR115 DAB+ Radio 18 V
- Price
- £188.42
- Rating
- 4.7/5
- Reviews
- 5,300
- Age
- 6y ago
Newest
by launch date
AZATOM RANGER Portable DAB/FM Radio with Bluetooth | Rechargeable Battery | Compatible with Makita/Dewalt 18V plug in battery | IPX 5 Dust and Water Resistent | Powerful 30 Watts | Jobsite Works Radio
- Price
- £76.43
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 4mo ago

Portable DAB Radio with Bluetooth | 28 Hour USB-C Rechargeable Battery & Power Bank | DAB+/FM Site Work Radio 80 Presets IP54 Dust Water Resistant & Powerful Bass Boost Speaker | MAJORITY Landbeach
- Price
- £56.98
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 5mo ago

Einhell Cordless Building Site Radio 18V Power X-Change DAB+ FM Bluetooth AUX USB Automatic Station Search TFT Colour Display IP65 Without Battery TE-CR 18 Li
- Price
- £112.90
- Rating
- 4.6/5
- Reviews
- 509
- Age
- 1y ago

DigiFunk Work Site Radio | USB Rechargeable | DAB+ DAB FM Bluetooth AUX Input | IP65 Waterproof Rugged Durable Design | Perfect for Builders Outdoors Warehouse Garage DIYer Shed | Green
- Price
- £58.12
- Rating
- 4.6/5
- Reviews
- 1,300
- Age
- 1y ago

UEME 5W DAB/DAB+ FM Cordless Work Site Radio Bluetooth USB Rechargeable Yellow/Black
- Price
- £40.08
- Rating
- 4.2/5
- Reviews
- 287
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
100
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
1%
- Makita54%
- DigiFunk22%
- UEME14%
- MAJORITY4%
- AZATOM2%
- Einhell2%
- Open — no brand owns it (1 brand, 1%)
Demand
Site Radio search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Site Radio search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- makita radio112K/yr
- site radio54K/yr
- work radio33K/yr
- makita radio dab bluetooth25K/yr
- digifunk work site radio15K/yr
- makita dab radio12K/yr
- makita speaker10K/yr
- site radios for work9K/yr
- work radio dab7K/yr
- builders radio6K/yr
Reviews and returns
What reviews say buyers love and hate about Site Radio
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
takes a long time to charge though
Stopped charging
now wont charge
Stopped working after 8 months
Lasted less than a week
bit of a rip off
Big
Small
Radio is small
the quality is not as good as a makita
Obviously cheaply made
quality of sound could be better
Quality of sound could be better
Theres no sound coming out on the radio setting
Is it loud, not really
Love
Good sound
Good speaker
The sound is clear
The build quality is really strong
The build quality is excellent
Great quality
long battery life
Battery life amazing
the battery is fantastic
Good price
Worth every penny
Good value for money
Strong signal
channels extremely easy to navigate
Very strong and robust keeps its signal well and good sound quality
Return
2.2% Return rate 15% Fixable by listing
Quality of sound could be better
Theres no sound coming out on the radio setting
Is it loud, not really
takes a long time to charge though
Stopped charging
now wont charge
didn't work
The product isnt working as it should
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Site Radio questions
Answered from the same tracked data.








