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Site Radio

brand-locked demand (top 5 brands take 97% of clicks) — Site Radio doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 58Growth 18Conversion 21Competition 59Returns 70Price range 40Avg price 82Brand share 7Review moat 71Quality gap 50
This niche Category average

Is Site Radio profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Site Radio is a £450K/yr Amazon United Kingdom market (329K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 45/100.

Site Radio: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.1% over the last 90 days and 1.7% of searches end in a purchase.

£450K

revenue / yr

Units sold / yr6K
Search volume / yr-13.1%329K
Conversion rate1.7%
Avg price£81.87

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 100
Top-5 product click share50%
Open market3%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement50%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews652

Top Site Radio products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£18K£36K£54K£72K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

100

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

1%

  • Makita54%
  • DigiFunk22%
  • UEME14%
  • MAJORITY4%
  • AZATOM2%
  • Einhell2%
  • Open — no brand owns it (1 brand, 1%)

Site Radio demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume329KCVR1.7%Products24Brands7Top 5 Brands97%OOS Rate0.0%Rating4.5★Reviews652Avg BSR#30
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Site Radio search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • makita radio112K/yr
  • site radio54K/yr
  • work radio33K/yr
  • makita radio dab bluetooth25K/yr
  • digifunk work site radio15K/yr
  • makita dab radio12K/yr
  • makita speaker10K/yr
  • site radios for work9K/yr
  • work radio dab7K/yr
  • builders radio6K/yr

What reviews say buyers love and hate about Site Radio

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Audio Quality23%

Good sound

Quality-Overall13%

The build quality is really strong

Battery Life12%

long battery life

Value For Money10%

Good price

Signal Strength5%

Strong signal

What buyers complain about

55% of reviews
Charging10%

takes a long time to charge though

Durability8%

Stopped working after 8 months

Size-Overall6%

Big

Quality-Overall6%

the quality is not as good as a makita

Audio Quality5%

Quality of sound could be better

Site Radio return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Audio Quality
16%
2Charging
11%
3Functionality-Overall
10%
4Connectivity-Overall
8%
5Advertised Vs Actual Product
8%

Common Site Radio questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Site Radio 45/100 on Amazon United Kingdom — Skip it. The niche generates £450K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -13.1% over the last 90 days.
Search demand for Site Radio on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.