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Site Radio

Fail

The top 5 brands take 97% of clicks, so Site Radio is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£450K/yr329K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
50%top-5 click share · 7 brands · 100 sellers

Flapen Score

Site Radio against its category

The dotted line is the DIY & Tools average. Past it, Site Radio is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Site Radio market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Site Radio 329K times last year and spent an estimated £450K. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £450K a year.

Searches, last 12 months
329K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
1.7%
Market size, estimated
£450Ka year
Peak month
November1.6× the quietest month
Top search term
makita radio112K searches a year

02 · Price

A sale here is worth £81.87.

Listings sell for £81.87 on average, from £40.08 to £188.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £81.87 that is £8K to £20K a year per listing.

Average price
£81.87inside the $15 to $100 sweet spot
Price range
£40.08–£188.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£8K–£20K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Power Tools. It carries 652 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#30in Power Tools
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
652per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Site Radio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£54K£72K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

100

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

1%

  • Makita54%
  • DigiFunk22%
  • UEME14%
  • MAJORITY4%
  • AZATOM2%
  • Einhell2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Site Radio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Site Radio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makita radio112K/yr
  • site radio54K/yr
  • work radio33K/yr
  • makita radio dab bluetooth25K/yr
  • digifunk work site radio15K/yr
  • makita dab radio12K/yr
  • makita speaker10K/yr
  • site radios for work9K/yr
  • work radio dab7K/yr
  • builders radio6K/yr

Reviews and returns

What reviews say buyers love and hate about Site Radio

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging10%−0.10

takes a long time to charge though

Stopped charging

now wont charge

Durability8%−0.07

Stopped working after 8 months

Lasted less than a week

bit of a rip off

Size-Overall6%

Big

Small

Radio is small

Quality-Overall6%+0.35

the quality is not as good as a makita

Obviously cheaply made

quality of sound could be better

Audio Quality5%+2.04

Quality of sound could be better

Theres no sound coming out on the radio setting

Is it loud, not really

Love

Audio Quality23%+2.04

Good sound

Good speaker

The sound is clear

Quality-Overall13%+0.35

The build quality is really strong

The build quality is excellent

Great quality

Battery Life12%+0.50

long battery life

Battery life amazing

the battery is fantastic

Value For Money10%+0.47

Good price

Worth every penny

Good value for money

Signal Strength5%−0.01

Strong signal

channels extremely easy to navigate

Very strong and robust keeps its signal well and good sound quality

Return

2.2% Return rate 15% Fixable by listing

Audio Quality16%▄█▅▇▆▅

Quality of sound could be better

Theres no sound coming out on the radio setting

Is it loud, not really

Charging11%▄▄▄█▅▇

takes a long time to charge though

Stopped charging

now wont charge

Functionality-Overall10%▇▃▅▁▃█

didn't work

The product isnt working as it should

Connectivity-Overall8%▄▆█▂▅▄
Advertised Vs Actual Product8%▆▃▃█▄▄

FAQ

Common Site Radio questions

Answered from the same tracked data.