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Sink Strainer

Maybe

Returns run at only 1.1% of orders. But prices span $2.44–$9.79, mostly outside the sweet spot, so Sink Strainer is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£378K/yr722K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
65%top-5 click share · 19 brands · 36 sellers

Flapen Score

Sink Strainer against its category

The dotted line is the DIY & Tools average. Past it, Sink Strainer is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sink Strainer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sink Strainer 722K times last year and spent an estimated £378K. The top 5 brands take 67% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 722K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £378K a year.

Searches, last 12 months
722K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
9.8%
Market size, estimated
£378Ka year
Peak month
January1.4× the quietest month
Top search term
sink strainer357K searches a year

02 · Price

A sale here is worth £5.34.

Listings sell for £5.34 on average, from £2.44 to £9.79. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £5.34 that is £13K to £16K a year per listing.

Average price
£5.34under the $15 to $100 sweet spot
Price range
£2.44–£9.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£13K–£16K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Kitchen & Bath Fixtures. It carries 2,239 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#106in Kitchen & Bath Fixtures
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,239per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Sink Strainer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£38K£76K£113K£151K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

36

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

30%

  • Tomario24%
  • Toced24%
  • Ibergrif8%
  • Anicy6%
  • ILLUVA5%
  • wokdada4%

Demand

Sink Strainer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Sink Strainer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sink strainer357K/yr
  • kitchen sink strainer97K/yr
  • sink plug strainer60K/yr
  • kitchen sink plugs and strainers18K/yr
  • sink strainer plug24K/yr
  • sink food catcher20K/yr
  • sink drainer plug21K/yr
  • sink filter16K/yr
  • drain strainer9K/yr
  • plug hole sink strainer12K/yr

Reviews and returns

What reviews say buyers love and hate about Sink Strainer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%

Didn't fit

Too small

Too big

Quality-Overall12%+0.25

Low quality

low quality basket

is of low quality

Adhesion/Stickiness6%−0.13

suckers dont stick that good

just won't stick

Doesnt stick down properly

Ease Of Use5%+0.11

Cant use it

are impossible to get out

difficult to remove

Suction4%−0.08

not so good at suction

The suction cups doesnt work

The suction does not work

Love

Size-Overall22%

Easy fit

It fits my needs perfectly

Easy to fit

Quality-Overall17%+0.25

Quality sink plug

Excellent product

Good make

Advertised Vs Actual Product13%+1.49

Works as advertised

As described

Exactly as shown

Value For Money12%+1.20

Competitive price

Best value

Good value for money

Ease Of Use7%+0.11

Ease of use

Easy to use and remove

Makes life easier

Return

1.1% Return rate 86% Fixable by listing

Size-Overall81%▇█████

Didn't fit

Too small

Too big

Compatibility-Overall4%█▆▄▅▅▆
Functionality-Overall3%▄▄▄▃▅█

it certainly doesnt work

Don't seem to work very well with my wet room floor in my bathroom unfortunately :

Not very effective

Quality-Overall2%▆▆█▄▁▂

Low quality

low quality basket

is of low quality

Water Resistance1%█▅▆▂▇▇

FAQ

Common Sink Strainer questions

Answered from the same tracked data.