Is sink strainer profitable to sell on Amazon United Kingdom?

The niche generates £378K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the sink strainer niche?

19 brands and 36 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in sink strainer?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 1.1%.

When does demand for sink strainer peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the sink strainer niche?

Listings span £2.44–£9.79; the average listing price is £5.34 (sweet spot $15–$100). The average incumbent carries 2,239 reviews — the moat a new listing must climb.

sink strainer

Worth a look

Shows low returns (1.1%), but prices mostly outside the sweet spot ($2.44–$9.79) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Market size

Good£378K

£378K/yr · 722K searches

Review moat

Okay2,238.77

avg incumbent reviews — the moat a new listing must climb

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.34

avg listing price — sweet spot $15–$100

Price range

Bad£2.44–£9.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, sink strainer is a £378K/yr Amazon United Kingdom market (722K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

sink strainer market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: £320K–£427K; units × avg price
Conversion rate: 9.8%
Avg BSR: #106
Page quality: 0%
Prime: 95%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 31 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

30%

Tomario24%
Toced24%
Ibergrif8%
Anicy6%
ILLUVA5%
wokdada4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top sink strainer search terms

sink strainer357K/yr -19.2%8.3% conv.
kitchen sink strainer97K/yr -22.6%6.4% conv.
sink plug strainer60K/yr +6.5%8.1% conv.
kitchen sink plugs and strainers18K/yr +8.7%7.0% conv.
sink strainer plug24K/yr -35.3%5.5% conv.
sink food catcher20K/yr -23.1%5.6% conv.
sink drainer plug21K/yr -29.6%6.6% conv.
sink filter16K/yr -5.9%4.4% conv.
drain strainer9K/yr +77.7%4.0% conv.
plug hole sink strainer12K/yr -36.4%9.8% conv.

All search terms

Top sink strainer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stainless Steel Kitchen Sink Strainer Plug Standard Strainer Drain Protector Hair/Food Catcher for Bathroom Kitchen Shower (External Diameter 7.6cm Inner Diameter 4.5cm Pack of 2)

Toced£2.544.5★1,142 rev

Upgraded Kitchen Sink Plug Strainer Stainless Steel Strainers Sink Plugs Replacement Drain Stopper for Food/Hair Catcher - UK Sinks Hole Diameter (78mm)

Tomario£5.954.4★4,315 rev

Ibergrif 2 Pack Kitchen Sink Plug Strainer Replacement Stainless Steel Universal Sink Plug Hole Diameter 79 mm M34351-2

Ibergrif£4.104.2★3,755 rev

2 Pack Kitchen Sink Strainer Sink Plug Strainer with Handle sink Food Catcher Shower Hair Catcher Anti-Clogging Outer Diameter 11cm Inner Diameter 8cm Height 2cm

Anicy£6.844.6★1,862 rev

Stainless Steel Bathroom Shower Hair Filter Catcher Drain Cover Kitchen Sink Plug Strainer Hole Cover (Pack of 2)

ILLUVA£4.964.4★5,224 rev

Newest

by launch date

Amazon Basics Kitchen Sink Strainer and Sink Plug Filter Stainless Steel and Silicone Anti-Clog Dishwasher Safe Rust Resistant Grey 2-Pack

Amazon Basics£2.6054 rev

2mo ago

wokdada Revolutionary Kitchen Sink Strainer Patented Reversible Sink Drain Strainer Effortless Cleaning & Sink Food Catcher No Clog 304 Stainless Steel Handmade Kitchen Sink Plug Strainer

wokdada£7.4270 rev

6mo ago

WOKDADA Reversible Kitchen Sink Strainer Easy-to-Clean 304 Stainless Steel Sink Drainer Replacement for Kitchen Sink Basket Anti-Clogging Patented Handmade Kitchen Sink Plug

wokdada£7.41269 rev

11mo ago

Armo Kitchen Sink Strainer Stainless Steel Drain Filter Food Catcher 3.6 cm Pack of 2

Armo Home£2.4461 rev

1y ago

Stainless Steel Kitchen Sink Bowl Strainer and Plug 78mm Kitchen Sink Plug for Single Double Bowl Use Kitchen Bathroom Food Hair Catcher Filter Stopper - Prevent Clogs Bad Smells

Dekukar£4.91565 rev

1y ago

What buyers say about sink strainer

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Easy fit”

Quality-Overall17%

“Quality sink plug”

Advertised Vs Actual Product13%

“Works as advertised”

Value For Money12%

“Competitive price”

Ease Of Use7%

“Ease of use”

Ease Of Cleaning5%

“It also cleans up in the dishwasher”

Efficiency3%

“Works fine”

Socket/Port/Plug3%

“Perfect plug replacement, delivered fast”

Assembly/Installation2%

“Easy to then put together”

Design-Overall2%

“Excellent design”

What buyers complain about

Size-Overall26%

“Didn't fit”

Quality-Overall12%

“Low quality”

Adhesion/Stickiness6%

“suckers dont stick that good”

Ease Of Use5%

“Cant use it”

Suction4%

“not so good at suction”

Value For Money3%

“I think its a tad expensive”

Strength3%

“Although a little flimsy”

Durability3%

“it did not last beyond one week”

Functionality-Overall2%

“it certainly doesnt work”

Socket/Port/Plug2%

“doesnt act as a plug at all”

Top return reasons

Size-Overall81%

Compatibility-Overall4%

Functionality-Overall3%

Quality-Overall2%

Water Resistance1%

Advertised Vs Actual Product1%

Defective Material/Parts1%

Socket/Port/Plug1%

Wet Cleaning1%

Leak-Proof1%

Common questions

Is sink strainer profitable to sell on Amazon United Kingdom?: The niche generates £378K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the sink strainer niche?: 19 brands and 36 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in sink strainer?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 1.1%.
When does demand for sink strainer peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the sink strainer niche?: Listings span £2.44–£9.79; the average listing price is £5.34 (sweet spot $15–$100). The average incumbent carries 2,239 reviews — the moat a new listing must climb.