sink plug chain
Worth a lookShows searches that convert (13.1% search→purchase), but prices mostly outside the sweet spot ($2.45–$8.10) keeps it on the watch list.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great393.59avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 93K searches
Avg price
Bad£4.21avg listing price — sweet spot $15–$100
Price range
Bad£2.45–£8.10cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sink plug chain is a £51K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
sink plug chain market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £53K–£63K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #203
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 54%
- Out of stock
- 7.9%
- Avg brand age
- 31 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
44
Top-5 brand share
63%
Top 20: 95%
Top-5 click share
44%
Top 20: 85%
Open market
32%
- fiXte26%
- E2trade12%
- Merriway9%
- tifanso8%
- EVRU8%
- SATOHA5%
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -22.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.2×
Top sink plug chain search terms
- sink plug chain18K/yr
- bath plug chain9K/yr
- plug chain9K/yr
- bath plug chain only9K/yr
- basin plug and chain8K/yr
- plug chain for bathroom sink6K/yr
- sink plug and chain4K/yr
- sink plug chain replacement4K/yr
- bath chain5K/yr
- bathroom sink plug and chain4K/yr
Top sink plug chain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
fiXte Ball Type Replacement Bath Sink Chain with Fitted S Hook Chrome Plated 450mm (18)
fiXte£2.864.4★411 rev
fiXte Ball Type Replacement Bath Sink Chain with Fitted S Hook Chrome Plated 300 (12)
fiXte£2.744.4★627 rev
Chrome Sink Plug with Chain for Hand Washing Basin 1 1/2 Inch (38mm)
EVRU£3.434.2★72 rev
E2trade Chrome Sink Plug with Chain for Hand Washing Basin 1 1/2 inch
E2trade£4.994.3★724 rev
1 1/2 Inch Basin Chrome Plated Plug with Chain Stay
SATOHA£5.024.4★853 rev
Newest
by launch date
3 PCS Bath Plug And Chain Set Stainless Steel 40cm Chain With Double Circle For Sink & Bathtub Plug Replacement Rust-Proof Durable Easy Attachment
QUALDESN£4.762 rev
YUNTRUN 2 Bath Plug Chain Only Plug Chain for Bathroom Sink Drain Plugs Suitable for Bathtubs Toilets and Kitchens
YUNTRUN£3.570 rev
SXKJGQ 2 Piece Bath Plug Chain Plug Chain for Bathroom Sink Drain Plugs Suitable for Bathtubs Toilets and Bathrooms
SXKJGQ£3.432 rev
Universal Silicone Kitchen Sink Plug and Chain Set 4 Pcs 38mm-43mm UK Standard Fit Drain Stopper 20cm Stainless Steel Bead Chain Leak-Proof & Rust-Proof for Kitchen Sinks Wash Basins
HYMC£4.925 rev
Hopzab 2 Pcs Universal Sink Plug and Drain Stopper with Stainless Steel Chain Rubber Bath Plug for Kitchen and Bathroom Replacement Stopper for Bathtub Sink Universal Drain Plug Hanging Ring
Hopzab£3.3510 rev
Trending
90-day click momentumSXKJGQ 2 Piece Bath Plug Chain Plug Chain for Bathroom Sink Drain Plugs Suitable for Bathtubs Toilets and Bathrooms
SXKJGQ£3.435.0★
3 PCS Bath Plug And Chain Set Stainless Steel 40cm Chain With Double Circle For Sink & Bathtub Plug Replacement Rust-Proof Durable Easy Attachment
QUALDESN£4.765.0★
YUNTRUN 2 Bath Plug Chain Only Plug Chain for Bathroom Sink Drain Plugs Suitable for Bathtubs Toilets and Kitchens
YUNTRUN£3.570.0★
Hopzab 2 Pcs Universal Sink Plug and Drain Stopper with Stainless Steel Chain Rubber Bath Plug for Kitchen and Bathroom Replacement Stopper for Bathtub Sink Universal Drain Plug Hanging Ring
Hopzab£3.352.9★
Chrome Sink Plug with Chain for Hand Washing Basin 1 1/2 Inch (38mm)
EVRU£3.434.2★
What buyers say about sink plug chain
What buyers praise and complain about, mined from review topics.What buyers love
“Fit well”
“Good quality for pricepoint”
“As advertised”
“Excellent value for money”
“a solid plug which looks good too”
“Perfect, moved into a new house and the plug left in the bath was way too small so water was slowly leaking out, this plug is perfect, it comes with an extended rubber ring around the plus to ensure plug is completely sealed, great job”
“Works well”
“Strong, presentable and does the job at a reasonable price”
“So simple to use”
“Ease of attachment”
What buyers complain about
“Does not fit”
“Broke on 1st use”
“Rust”
“Cheap and nasty”
“Doesn't fit 1.5 inch plug hole, very small and not as described”
“Didnt fit plug hole either to big or to small chain flimsy”
“Does not fit as described”
“Made of plastic not stainless steel”
“Waste of money inferior product”
“leaked around the rubber gasket”
Top return reasons
Common questions
- Is sink plug chain profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 37 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the sink plug chain niche?
- 27 brands and 44 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in sink plug chain?
- Top complaints mined from reviews: Size-Overall, Durability, Rusts/Corrodes. The return rate is 0.9%.
- When does demand for sink plug chain peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.2× the quietest.
- What does it cost to enter the sink plug chain niche?
- Listings span £2.45–£8.10; the average listing price is £4.21 (sweet spot $15–$100). The average incumbent carries 394 reviews — the moat a new listing must climb.