sink plug
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good£436K£436K/yr · 1.0M searches
Review moat
Okay1,739.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.49avg listing price — sweet spot $15–$100
Price range
Bad£2.49–£11.62cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sink plug is a £436K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
sink plug market data
- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- £439K–£549K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 2.5%
- Avg brand age
- 29 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
52
Top-5 brand share
52%
Top 20: 95%
Top-5 click share
46%
Top 20: 85%
Open market
42%
- Tomario22%
- YUNYU10%
- Ibergrif8%
- E2trade6%
- Abnii6%
- Diboniur5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top sink plug search terms
- sink plug258K/yr
- kitchen sink plug175K/yr
- bathroom sink plugs72K/yr
- sink plug replacement140K/yr
- universal sink plug30K/yr
- sink stopper30K/yr
- sink plugs43K/yr
- bathroom sink plug33K/yr
- basin plug31K/yr
- bathroom sink plug replacement29K/yr
Top sink plug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Upgraded Kitchen Sink Plug Strainer Stainless Steel Strainers Sink Plugs Replacement Drain Stopper for Food/Hair Catcher - UK Sinks Hole Diameter (78mm)
Tomario£5.954.4★4,315 rev
YUNYU 2 Pcs Universal Sink Plug with Chain Bathroom Sink Plug Replacement Drain Stopper for Bathroom Kitchen Rubber Bath Plug with Stainless Steel chain (Size 1.57in To 1.77in Chain 16.5in)
YUNYU£3.904.1★665 rev
Ibergrif 2 Pack Kitchen Sink Plug Strainer Replacement Stainless Steel Universal Sink Plug Hole Diameter 79 mm M34351-2
Ibergrif£4.104.2★3,755 rev
Bathroom Sink Plug Replacement Brass Universal Pop Up Drain Stopper with Bounce Core Bath Basin Plug Filter with Basket Hair Catcher Push Type Sink Strainer No Overflow for Bathroom 34-38mm
Abnii£9.074.7★4,501 rev
Magichome Pop Up Sink Plug Replacement for 34-45mm Drain Holes Universal Wash Basin Plug with Built-in Strainer Brass Anti-Rust Pop Up Stopper for Bathroom Sink
Magichome£6.714.6★908 rev
Newest
by launch date
dothnix Sink Plug Replacement Bathroom Basin Plug Filter for 34-45mm Drain Holes Universal Push-Type Pop Up Sink Plug with Brass Bounce Core & Basket Hair Catcher
dothnix£6.15129 rev
Magichome Pop Up Sink Plug Replacement for 34-45mm Drain Holes Universal Wash Basin Plug with Built-in Strainer Brass Anti-Rust Pop Up Stopper for Bathroom Sink
Magichome£6.71908 rev
4 Pcs Universal Bath Plug Kitchen Sink Plug with Stainless Steel Chain Universal Bath Plug with Stainless Steel Chain and S-Shaped Hook Drain Stopper for Kitchen Bathroom Home 41 mm to 43mm
Weniubit£5.1474 rev
Bathroom Sink Wash Basin ONLY Replacement Plug Drain Hole Stopper 38mm & 12 Chain (38mm) DOES NOT FIT BATH TUB
CSL-TECH£3.94516 rev
2 Pack Stainless Steel Kitchen Sink Bowl Strainer and Plug 78mm Kitchen Sink Plug for Single Double Bowl Use Kitchen Bathroom Food Hair Catcher Filter Stopper - Prevent Clogs Bad Smells
Dekukar£7.62565 rev
Trending
90-day click momentum
Merriway BH02224 (2 Pcs) Bath Plug Black 45mm (1.3/4 inch) - Pack of 2 Pieces
Merriway£2.664.3★
Diboniur Upgraded Sink Plug Improved Bathroom Sink Plug Replacement Universal Sink Stopper Pull Type Sink Plug Strainer Stainless Pop up Bidet Plug for Bathtub Kitchen Basin for (32-41mm
Diboniur£6.114.3★
dothnix Sink Plug Replacement Bathroom Basin Plug Filter for 34-45mm Drain Holes Universal Push-Type Pop Up Sink Plug with Brass Bounce Core & Basket Hair Catcher
dothnix£6.154.7★
2 Pack Stainless Steel Kitchen Sink Bowl Strainer and Plug 78mm Kitchen Sink Plug for Single Double Bowl Use Kitchen Bathroom Food Hair Catcher Filter Stopper - Prevent Clogs Bad Smells
Dekukar£7.624.4★
2 Pcs Drain Stopper Set Bath Plugs Sink Plug Rubber with Hanging Ring for Bathtub Kitchen and Bathroom
FYACCD£3.374.4★
What buyers say about sink plug
What buyers praise and complain about, mined from review topics.What buyers love
“Exactly as shown and fits well”
“Brilliant quality”
“Performed as advertised”
“Good buy”
“Brilliant fits my plug perfect”
“Easy to use”
“Easy to put together”
“Clever design”
“very effective device works well”
“does not leak”
What buyers complain about
“Too big”
“Poor durability and performance”
“Cheap and nasty”
“doesnt let any water drain out”
“Not compatable with my sink”
“Doesn't fit 1.5 inch plug hole, very small and not as described”
“ended up leaking”
“It doesnt pop up”
“Very cheap and flimsy”
“Easily clogged”
Top return reasons
Common questions
- Is sink plug profitable to sell on Amazon United Kingdom?
- The niche generates £436K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the sink plug niche?
- 25 brands and 52 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in sink plug?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.9%.
- When does demand for sink plug peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the sink plug niche?
- Listings span £2.49–£11.62; the average listing price is £5.49 (sweet spot $15–$100). The average incumbent carries 1,740 reviews — the moat a new listing must climb.