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Sink Plug

Sink Plug shows no brand lock-in (top 5 brands take 52% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 57Growth 21Conversion 79Competition 66Returns 77Price range 0Avg price 15Brand share 83Review moat 48Quality gap 75
This niche Category average

Is Sink Plug profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sink Plug is a £436K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 56/100.

Sink Plug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.8% over the last 90 days and 7.9% of searches end in a purchase.

£436K

revenue / yr

Units sold / yr100K
Search volume / yr-7.8%1.0M
Conversion rate7.9%
Avg price£5.49

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers25 · 52
Top-5 product click share46%
Open market48%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement78%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews1,740

Top Sink Plug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£22K£44K£65K£87K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

52

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

46%

Top 20: 85%

Open market

42%

  • Tomario22%
  • YUNYU10%
  • Ibergrif8%
  • E2trade6%
  • Abnii6%
  • Diboniur5%

Sink Plug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.0MCVR7.9%Products32Brands25Top 5 Brands52%OOS Rate2.5%Rating4.3★Reviews1,740Avg BSR#21
20K15KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Sink Plug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sink plug258K/yr
  • kitchen sink plug175K/yr
  • bathroom sink plugs72K/yr
  • sink plug replacement140K/yr
  • universal sink plug30K/yr
  • sink stopper30K/yr
  • sink plugs43K/yr
  • bathroom sink plug33K/yr
  • basin plug31K/yr
  • bathroom sink plug replacement29K/yr

What reviews say buyers love and hate about Sink Plug

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Size-Overall29%

Exactly as shown and fits well

Quality-Overall16%

Brilliant quality

Advertised Vs Actual Product10%

Performed as advertised

Value For Money9%

Good buy

Socket/Port/Plug7%

Brilliant fits my plug perfect

What buyers complain about

65% of reviews
Size-Overall32%

Too big

Durability6%

Poor durability and performance

Quality-Overall5%

Cheap and nasty

Water Resistance5%

doesnt let any water drain out

Compatibility-Overall4%

Not compatable with my sink

Sink Plug return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

86%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
82%
2Compatibility-Overall
5%
3Functionality-Overall
3%
4Socket/Port/Plug
1%
5Water Resistance
1%

Common Sink Plug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sink Plug 56/100 on Amazon United Kingdom — Worth a look. The niche generates £436K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -7.8% over the last 90 days.
Search demand for Sink Plug on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.