Skip to content

Sink Plug

Maybe

The top 5 brands take only 52% of clicks. But prices span $2.49–$11.62, mostly outside the sweet spot, so Sink Plug is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£436K/yr1.0M searches / yr
90-day growth
-7.8%search demand this quarter
Competition
46%top-5 click share · 25 brands · 52 sellers

Flapen Score

Sink Plug against its category

The dotted line is the DIY & Tools average. Past it, Sink Plug is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sink Plug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sink Plug 1.0M times last year and spent an estimated £436K. The top 5 brands take 52% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £436K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
7.9%
Market size, estimated
£436Ka year
Peak month
January1.3× the quietest month
Top search term
sink plug258K searches a year

02 · Price

A sale here is worth £5.49.

Listings sell for £5.49 on average, from £2.49 to £11.62. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £5.49 that is £11K to £14K a year per listing.

Average price
£5.49under the $15 to $100 sweet spot
Price range
£2.49–£11.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
£11K–£14K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #21 within Kitchen & Bath Fixtures. It carries 1,740 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#21in Kitchen & Bath Fixtures
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,740per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Sink Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£65K£87K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

52

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

46%

Top 20: 85%

Open market

42%

  • Tomario22%
  • YUNYU10%
  • Ibergrif8%
  • E2trade6%
  • Abnii6%
  • Diboniur5%

Demand

Sink Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Sink Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sink plug258K/yr
  • kitchen sink plug175K/yr
  • bathroom sink plugs72K/yr
  • sink plug replacement140K/yr
  • universal sink plug30K/yr
  • sink stopper30K/yr
  • sink plugs43K/yr
  • bathroom sink plug33K/yr
  • basin plug31K/yr
  • bathroom sink plug replacement29K/yr

Reviews and returns

What reviews say buyers love and hate about Sink Plug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.20

Too big

Didn't fit

Too Small

Durability6%−0.07

Poor durability and performance

Broke after a few months

it broke within a week

Quality-Overall5%+0.53

Cheap and nasty

Not as good quality as the one that came with the tap

Bad quality

Water Resistance5%−0.04

doesnt let any water drain out

the water gradually leaked out

Doesnt hold water

Compatibility-Overall4%−0.08

Not compatable with my sink

Doesn't fit all sinks

Incompatible with bathroom basin

Love

Size-Overall29%−0.20

Exactly as shown and fits well

Easy fit

Easy to fit

Quality-Overall16%+0.53

Brilliant quality

Good quality plugs Good fit easy to use good value

Seems well made

Advertised Vs Actual Product10%+0.94

Performed as advertised

As described

Just what I needed

Value For Money9%+0.69

Good buy

Best value

Good Value Product

Socket/Port/Plug7%+0.67

Brilliant fits my plug perfect

Plug that fits perfect

Excellent plug

Return

1.9% Return rate 86% Fixable by listing

Size-Overall82%██████

Too big

Didn't fit

Too Small

Compatibility-Overall5%█▇▆▅▅▆

Not compatable with my sink

Doesn't fit all sinks

Incompatible with bathroom basin

Functionality-Overall3%▅▄▅▆▅█

It doesnt pop up

Didnt work

it doesnt work effectively

Socket/Port/Plug1%▃▇▄▅█▄

Doesn't fit 1.5 inch plug hole, very small and not as described

doesnt act as a plug at all

Doesnt act as a plug

Water Resistance1%▇▃▆▄█▆

doesnt let any water drain out

the water gradually leaked out

Doesnt hold water

FAQ

Common Sink Plug questions

Answered from the same tracked data.