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Single Socket

Fail

Prices span $1.79–$12.26, mostly outside the sweet spot, so Single Socket is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£45K/yr85K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
66%top-5 click share · 11 brands · 38 sellers

Flapen Score

Single Socket against its category

The dotted line is the DIY & Tools average. Past it, Single Socket is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Socket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Single Socket 85K times last year and spent an estimated £45K. The top 5 brands take 83% of clicks. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
11.5%
Market size, estimated
£45Ka year
Peak month
November1.5× the quietest month
Top search term
single socket41K searches a year

02 · Price

A sale here is worth £4.55.

Listings sell for £4.55 on average, from £1.79 to £12.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £4.55 that is £1K to £2K a year per listing.

Average price
£4.55under the $15 to $100 sweet spot
Price range
£1.79–£12.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #119 within Electrical. It carries 573 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
10.2%
Average rank
#119in Electrical
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
573per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Single Socket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

38

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

12%

  • British General43%
  • Status21%
  • LIDER7%
  • SDFIXINGS6%
  • Invero5%
  • Knightsbridge4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Single Socket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Single Socket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • single socket41K/yr
  • single plug socket22K/yr
  • 1 gang socket5K/yr
  • single wall socket4K/yr
  • single gang socket4K/yr
  • plug socket single3K/yr
  • single sockets3K/yr
  • single switched socket3K/yr

Reviews and returns

What reviews say buyers love and hate about Single Socket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.10

this socket did not fit

is still tight

the screws are too small

Mounting12%−0.08

I think this could cause a problem when fitting them back into the wall

This switch did not come with screws to attach the faceplate to the box

Charging8%−0.03

Not very good it took ages to charge something up so didnt bother with it

Design-Overall6%−0.03

Poor design

Weight Light4%−0.01

Seemed a bit lightweight

Love

Socket/Port/Plug25%+1.53

Good socket

Good socket and would buy again

Neat and Convenient Socket

Quality-Overall25%+1.24

Build quality feels solid

Very happy with this quality outlet

Decent quality

Advertised Vs Actual Product11%+1.13

As described

Does what it is supposed to do

It does the job

Value For Money10%+0.20

Fair price for this type of socket

Good for the price

good value for money

Size-Overall7%−0.10

he said that it was totally fit for purpose

it is easy to fit

Fits flush to the wall and looks tidy

Return

1.1% Return rate 56% Fixable by listing

Size-Overall39%▄▇█▅▇▅

this socket did not fit

is still tight

the screws are too small

Compatibility-Overall13%▆▇█▄▁▅
Color10%▁▂▂▃▁█
Functionality-Overall9%▆▁▃█▅▃
Defective Material/Parts5%▄▃▃▁█▂

FAQ

Common Single Socket questions

Answered from the same tracked data.