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Silicone Sealant

Fail

Prices span $1.97–$7.40, mostly outside the sweet spot, so Silicone Sealant is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£909K/yr1.4M searches / yr
90-day growth
-14.6%search demand this quarter
Competition
66%top-5 click share · 6 brands · 91 sellers

Flapen Score

Silicone Sealant against its category

The dotted line is the DIY & Tools average. Past it, Silicone Sealant is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Sealant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Sealant 1.4M times last year and spent an estimated £909K. The top 5 brands take 98% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £909K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
12.4%
Market size, estimated
£909Ka year
Peak month
November1.3× the quietest month
Top search term
silicone sealant418K searches a year

02 · Price

A sale here is worth £5.07.

Listings sell for £5.07 on average, from £1.97 to £7.40. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At £5.07 that is £63K to £76K a year per listing.

Average price
£5.07under the $15 to $100 sweet spot
Price range
£1.97–£7.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
12,500–15,000
Revenue per listing a year
£63K–£76K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Adhesives & Sealers. It carries 4,931 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#66in Adhesives & Sealers
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,931per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Silicone Sealant products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£91K£182K£273K£363K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

91

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

0%

  • Unibond53%
  • Sika19%
  • Everbuild13%
  • ADVANCEDSIL9%
  • Dryzone4%
  • BLISSMART2%

Demand

Silicone Sealant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Silicone Sealant search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • silicone sealant418K/yr
  • sealant157K/yr
  • silicone130K/yr
  • white silicone sealant117K/yr
  • bathroom sealant119K/yr
  • bathroom sealant white anti mould63K/yr
  • bathroom silicone sealant58K/yr
  • bath sealant64K/yr
  • shower sealant42K/yr
  • silicon32K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Sealant

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Ease Of Use”
0.6%of orders come back
“Difficult to use”
A buyer, on “Ease Of Use”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silicone Sealant questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data