Is silicone oil profitable to sell on Amazon United Kingdom?

The niche generates £210K/yr across 6 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (33/100).

How competitive is the silicone oil niche?

3 brands and 39 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in silicone oil?

Top complaints mined from reviews: Spray/Flow, Rusts/Corrodes, Value For Money. The return rate is 0.1%.

When does demand for silicone oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the silicone oil niche?

Listings span £3.91–£14.12; the average listing price is £6.78 (sweet spot $15–$100). The average incumbent carries 8,342 reviews — the moat a new listing must climb.

silicone oil

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible23.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Okay£210K

£210K/yr · 130K searches

Review moat

Bad8,342.17

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.78

avg listing price — sweet spot $15–$100

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£3.91–£14.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, silicone oil is a £210K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

silicone oil market data

Units sold / yr: 25K–30K; avg 5,000–6,000/product
Revenue / yr: £170K–£203K; units × avg price
Conversion rate: 23.9%
Avg BSR: #7
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

WD-40 Specialist80%
WD-4013%
Rocket TT7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top silicone oil search terms

wd40 silicone spray lubricant86K/yr -4.8%21.8% conv.
silicone lubricant18K/yr -7.5%4.0% conv.
wd 40 silicone spray lubricant11K/yr +4.2%21.0% conv.
wd40 silicone spray8K/yr -21.4%18.4% conv.
wd40 silicone5K/yr +3.2%16.7% conv.
silicon lubricant2K/yr +1.5%7.0% conv.
silicone lubricant wd40411/yr -32.7%10.8% conv.

All search terms

Top silicone oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WD-40 Specialist Silicone Spray Lubricant 400ml with Smart Straw All-Weather Rust Protection Silicone Lubricant Repels Moisture Dust and Grime for Rubber Seals Doors Windows 1-Pack

WD-40 Specialist£6.304.8★10,490 rev

WD-40 Multi Use Lubricant Spray 250ml Wide and Narrow Smart Straw Multipurpose WD40 Spray Lubricant for DIY Maintenance Water Displacement and Protection on Gears Threads and Hinges

WD-40£3.914.8★2,555 rev

Rocket TT Super Tube Lubricant Spray 450ml Rust Remover Maintenance Spray

Rocket TT£4.054.7★1,320 rev

WD-40 Specialist Silicone Spray Lubricant 250ml All-Weather Rust Protection Silicone Lubricant Repels Moisture Dust and Grime for Rubber Seals Doors Windows

WD-40 Specialist£7.134.8★1,633 rev

WD-40 Multi Use Lubricant Spray 450ml Wide and Narrow Smart Straw Multipurpose WD40 Spray Lubricant for Maintenance Water Displacement and Rust Protection on Gears Threads and Hinges

WD-40£5.194.8★23,565 rev

Newest

by launch date

Rocket TT Super Tube Lubricant Spray 450ml Rust Remover Maintenance Spray

Rocket TT£4.051,320 rev

3y ago

WD-40 Specialist Silicone Spray Lubricant 400ml Twin Pack All-Weather Rust Protection Silicone Lubricant Repels Moisture Dust and Grime for Rubber Seals Doors Windows

WD-40 Specialist£14.1210,490 rev

4y ago

WD-40 Specialist Silicone Spray Lubricant 250ml All-Weather Rust Protection Silicone Lubricant Repels Moisture Dust and Grime for Rubber Seals Doors Windows

WD-40 Specialist£7.131,633 rev

12y ago

WD-40 Multi Use Lubricant Spray 250ml Wide and Narrow Smart Straw Multipurpose WD40 Spray Lubricant for DIY Maintenance Water Displacement and Protection on Gears Threads and Hinges

WD-40£3.912,555 rev

12y ago

WD-40 Multi Use Lubricant Spray 450ml Wide and Narrow Smart Straw Multipurpose WD40 Spray Lubricant for Maintenance Water Displacement and Rust Protection on Gears Threads and Hinges

WD-40£5.1923,565 rev

14y ago

What buyers say about silicone oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent, far more effective than many other better known products”

Value For Money16%

“GREAT VALUE”

Advertised Vs Actual Product15%

“As advertised”

Spray/Flow12%

“Great spray”

Ease Of Use9%

“Very handy”

Lubrication6%

“Good lubricant”

Size-Overall3%

“Great size, great item”

Efficiency3%

“Does the job”

Ease Of Cleaning2%

“Great cleaning”

Rusts/Corrodes2%

“so they don't corrode”

What buyers complain about

Spray/Flow20%

“No spray at all”

Rusts/Corrodes11%

“kpt in shed ws discovered really bad deep rust after picked up fm elec cord repair”

Value For Money7%

“There are other brands at cheaper prices”

Size-Overall6%

“a bit long”

Quality-Overall5%

“Cheap than other brands”

Noise Level5%

“the noise of aluminium against aluminium is like finger nails on a blackboard. remember that”

Adhesion/Stickiness4%

“Sqeek and sticking gone”

Leak-Proof3%

“Leaks everywhere”

Lubrication3%

“crags you cant normally oil”

Design-Overall3%

“Over engineered crap”

Top return reasons

Spray/Flow23%

Functionality-Overall14%

Defective Material/Parts12%

Size-Overall10%

Leak-Proof9%

Value For Money7%

Compatibility-Overall5%

Advertised Vs Actual Product3%

Adhesion/Stickiness3%

Ease Of Use3%

Common questions

Is silicone oil profitable to sell on Amazon United Kingdom?: The niche generates £210K/yr across 6 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (33/100).
How competitive is the silicone oil niche?: 3 brands and 39 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in silicone oil?: Top complaints mined from reviews: Spray/Flow, Rusts/Corrodes, Value For Money. The return rate is 0.1%.
When does demand for silicone oil peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the silicone oil niche?: Listings span £3.91–£14.12; the average listing price is £6.78 (sweet spot $15–$100). The average incumbent carries 8,342 reviews — the moat a new listing must climb.