Silicone Oil
brand-locked demand (top 5 brands take 100% of clicks) — Silicone Oil doesn't clear our bar today.
Flapen Score
Is Silicone Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Silicone Oil is a £210K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Silicone Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.1% over the last 90 days and 23.9% of searches end in a purchase.
£210K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 6 products
Top Silicone Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
WD-40 Specialist Silicone Spray Lubricant 400ml with Smart Straw All-Weather Rust Protection Silicone Lubricant Repels Moisture Dust and Grime for Rubber Seals Doors Windows 1-Pack
- Price
- £6.30
- Rating
- 4.8/5
- Reviews
- 10,490
- Age
- 14y ago
WD-40 Multi Use Lubricant Spray 250ml Wide and Narrow Smart Straw Multipurpose WD40 Spray Lubricant for DIY Maintenance Water Displacement and Protection on Gears Threads and Hinges
- Price
- £3.91
- Rating
- 4.8/5
- Reviews
- 2,555
- Age
- 12y ago
Rocket TT Super Tube Lubricant Spray 450ml Rust Remover Maintenance Spray
- Price
- £4.05
- Rating
- 4.7/5
- Reviews
- 1,320
- Age
- 3y ago
WD-40 Specialist Silicone Spray Lubricant 250ml All-Weather Rust Protection Silicone Lubricant Repels Moisture Dust and Grime for Rubber Seals Doors Windows
- Price
- £7.13
- Rating
- 4.8/5
- Reviews
- 1,633
- Age
- 12y ago
WD-40 Multi Use Lubricant Spray 450ml Wide and Narrow Smart Straw Multipurpose WD40 Spray Lubricant for Maintenance Water Displacement and Rust Protection on Gears Threads and Hinges
- Price
- £5.19
- Rating
- 4.8/5
- Reviews
- 23,565
- Age
- 14y ago
Trending
90-day click momentum
WD-40 Specialist Silicone Spray Lubricant 400ml Twin Pack All-Weather Rust Protection Silicone Lubricant Repels Moisture Dust and Grime for Rubber Seals Doors Windows
- Price
- £14.12
- Rating
- 4.8/5
- Reviews
- 10,490
- Age
- 4y ago
WD-40 Multi Use Lubricant Spray 250ml Wide and Narrow Smart Straw Multipurpose WD40 Spray Lubricant for DIY Maintenance Water Displacement and Protection on Gears Threads and Hinges
- Price
- £3.91
- Rating
- 4.8/5
- Reviews
- 2,555
- Age
- 12y ago
Rocket TT Super Tube Lubricant Spray 450ml Rust Remover Maintenance Spray
- Price
- £4.05
- Rating
- 4.7/5
- Reviews
- 1,320
- Age
- 3y ago
WD-40 Specialist Silicone Spray Lubricant 250ml All-Weather Rust Protection Silicone Lubricant Repels Moisture Dust and Grime for Rubber Seals Doors Windows
- Price
- £7.13
- Rating
- 4.8/5
- Reviews
- 1,633
- Age
- 12y ago
WD-40 Specialist Silicone Spray Lubricant 400ml with Smart Straw All-Weather Rust Protection Silicone Lubricant Repels Moisture Dust and Grime for Rubber Seals Doors Windows 1-Pack
- Price
- £6.30
- Rating
- 4.8/5
- Reviews
- 10,490
- Age
- 14y ago
Newest
by launch dateRocket TT Super Tube Lubricant Spray 450ml Rust Remover Maintenance Spray
- Price
- £4.05
- Rating
- 4.7/5
- Reviews
- 1,320
- Age
- 3y ago
WD-40 Specialist Silicone Spray Lubricant 400ml Twin Pack All-Weather Rust Protection Silicone Lubricant Repels Moisture Dust and Grime for Rubber Seals Doors Windows
- Price
- £14.12
- Rating
- 4.8/5
- Reviews
- 10,490
- Age
- 4y ago
WD-40 Specialist Silicone Spray Lubricant 250ml All-Weather Rust Protection Silicone Lubricant Repels Moisture Dust and Grime for Rubber Seals Doors Windows
- Price
- £7.13
- Rating
- 4.8/5
- Reviews
- 1,633
- Age
- 12y ago
WD-40 Multi Use Lubricant Spray 250ml Wide and Narrow Smart Straw Multipurpose WD40 Spray Lubricant for DIY Maintenance Water Displacement and Protection on Gears Threads and Hinges
- Price
- £3.91
- Rating
- 4.8/5
- Reviews
- 2,555
- Age
- 12y ago
WD-40 Multi Use Lubricant Spray 450ml Wide and Narrow Smart Straw Multipurpose WD40 Spray Lubricant for Maintenance Water Displacement and Rust Protection on Gears Threads and Hinges
- Price
- £5.19
- Rating
- 4.8/5
- Reviews
- 23,565
- Age
- 14y ago
Competition: brands, sellers & click share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- WD-40 Specialist80%
- WD-4013%
- Rocket TT7%
Silicone Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Silicone Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wd40 silicone spray lubricant86K/yr
- silicone lubricant18K/yr
- wd 40 silicone spray lubricant11K/yr
- wd40 silicone spray8K/yr
- wd40 silicone5K/yr
- silicon lubricant2K/yr
- silicone lubricant wd40411/yr
What reviews say buyers love and hate about Silicone Oil
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Excellent, far more effective than many other better known products”
“GREAT VALUE”
“As advertised”
“Great spray”
“Very handy”
What buyers complain about
68% of reviews“No spray at all”
“kpt in shed ws discovered really bad deep rust after picked up fm elec cord repair”
“There are other brands at cheaper prices”
“a bit long”
“Cheap than other brands”
Silicone Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Silicone Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
