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Silicone Oil

Fail

The top 5 brands take 100% of clicks, so Silicone Oil is a Fail.

Flapen Score
33
33 / 100
Ranks 2,147 of 2,225 DIY & Tools niches · −16 vs the category median of 49
Market size
£210K/yr130K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
96%top-5 click share · 3 brands · 39 sellers

Flapen Score

Silicone Oil against its category

The dotted line is the DIY & Tools average. Past it, Silicone Oil is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Oil 130K times last year and spent an estimated £210K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

23.9% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
23.9%
Market size, estimated
£210Ka year
Peak month
March1.3× the quietest month
Top search term
wd40 silicone spray lubricant86K searches a year

02 · Price

A sale here is worth £6.78.

Listings sell for £6.78 on average, from £3.91 to £14.12. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 5,000 to 6,000 of them. At £6.78 that is £34K to £41K a year per listing.

Average price
£6.78under the $15 to $100 sweet spot
Price range
£3.91–£14.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
5,000–6,000
Revenue per listing a year
£34K–£41K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Painting Supplies, Tools & Wall Treatments. It carries 8,342 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Painting Supplies, Tools & Wall Treatments
Average rating
4.78 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,342per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Silicone Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£42K£84K£126K£168K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • WD-40 Specialist80%
  • WD-4013%
  • Rocket TT7%

Demand

Silicone Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Silicone Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wd40 silicone spray lubricant86K/yr
  • silicone lubricant18K/yr
  • wd 40 silicone spray lubricant11K/yr
  • wd40 silicone spray8K/yr
  • wd40 silicone5K/yr
  • silicon lubricant2K/yr
  • silicone lubricant wd40411/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spray/Flow20%−0.05

No spray at all

Spraytastic

Don't spray as intended

Rusts/Corrodes11%+0.35

kpt in shed ws discovered really bad deep rust after picked up fm elec cord repair

Id had trouble with a rusted nut on car wiper arm no chance as I tried

keeps rust at bay

Value For Money7%+0.25

There are other brands at cheaper prices

Looked expensive

A complete waste of money

Size-Overall6%+0.41

a bit long

Large

tin larger than expected

Quality-Overall5%+0.49

Cheap than other brands

not the best

poor quality product

Love

Quality-Overall20%+0.49

Excellent, far more effective than many other better known products

Brilliant quality

Reliable product

Value For Money16%+0.25

GREAT VALUE

Good value for money

Worth it

Advertised Vs Actual Product15%+1.52

As advertised

As described

It does the job

Spray/Flow12%−0.05

Great spray

Great powerful spray

A really good spray performance

Ease Of Use9%+1.15

Very handy

Ease of use

its very easy to control

Return

0.1% Return rate 15% Fixable by listing

Spray/Flow23%▇█▆█▅▂

No spray at all

Spraytastic

Don't spray as intended

Functionality-Overall14%▄█▅▅█▃
Defective Material/Parts12%▄▁▄▁█▃
Size-Overall10%▄▁▄▁▁█

a bit long

Large

tin larger than expected

Leak-Proof9%▁█▄▁█▇

Leaks everywhere

it just leaks everywhere

FAQ

Common Silicone Oil questions

Answered from the same tracked data.