Is silicone adhesive profitable to sell on Amazon United Kingdom?

The niche generates £356K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the silicone adhesive niche?

9 brands and 97 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in silicone adhesive?

Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Durability. The return rate is 0.5%.

When does demand for silicone adhesive peak?

Demand peaks in Jul–Oct; the busiest month runs 2.2× the quietest.

What does it cost to enter the silicone adhesive niche?

Listings span £3.98–£39.23; the average listing price is £8.33 (sweet spot $15–$100). The average incumbent carries 2,025 reviews — the moat a new listing must climb.

silicone adhesive

Worth a look

Shows low returns (0.5%), but pricing outside the sweet spot ($8.33 avg) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible14.3%

search→purchase rate — share of searches ending in a sale

Price range

Good£3.98–£39.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£356K

£356K/yr · 298K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,025

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad90%

top-5 brand share — brand-locked demand

Avg price

Bad£8.33

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, silicone adhesive is a £356K/yr Amazon United Kingdom market (298K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

silicone adhesive market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: £500K–£666K; units × avg price
Conversion rate: 14.3%
Avg BSR: #50
Page quality: 0%
Prime: 93%
Sponsored: 64%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

EVO-STIK46%
Sika22%
Meuvcol10%
ALECPEA7%
docrafts6%
Viomis3%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.

Peak months: Jul, Oct · busiest ÷ quietest = 2.2×

Open Trend

Top silicone adhesive search terms

sticks like sht adhesive80K/yr +6.3%16.9% conv.
silicone glue40K/yr +34.0%5.8% conv.
stixall37K/yr +11.2%11.5% conv.
silicone glue for squishies9K/yr +311.5%8.7% conv.
sticks like sht adhesive clear14K/yr -15.6%15.2% conv.
silicone adhesive13K/yr +1.2%4.5% conv.
stick like sht adhesive13K/yr -6.9%14.4% conv.
sticks like shit14K/yr -8.2%14.4% conv.
adhesives & sealers13K/yr -8.1%0.4% conv.
stixall white9K/yr -21.0%17.0% conv.

All search terms

Top silicone adhesive products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EVO-STIK Sticks Like Sh*t Adhesive Clear - 290ml - All Weather Strong Grab Glue - Flexible & Temperature Resistant - Indoor & Outdoor Use

EVO-STIK£5.714.6★2,463 rev

Sika Stixall Extreme Power Sealant and Adhesive Waterproof White 290ml

Sika£3.984.6★2,566 rev

Meuvcol Silicone Glue 100g - Fast-Bonding & Waterproof Silicone Adhesive for Silicon Rubber Model Toys TPU TPR TPE - Clear Liquid Silicone Adhesive For Crafts 6 Applicator Nozzles

Meuvcol£8.294.4★2,952 rev

EVO-STIK Sticks Like Sh*t Turbo Adhesive White - 290ml - All Weather - Fast Setting - Extreme Temperature & Movement Resistant

EVO-STIK£6.624.6★470 rev

30g Silicone Glue - Fast-Bonding & Weatherproof Adhesive for Silicone Silicone Rubber Liquid Silicone CAR TPU TPR TPE - Quick Set in 15 Seconds 3 Applicator Nozzles

ALECPEA£6.814.3★693 rev

Newest

by launch date

Meuvcol Silicone Glue 100g - Fast-Bonding & Waterproof Silicone Adhesive for Silicon Rubber Model Toys TPU TPR TPE - Clear Liquid Silicone Adhesive For Crafts 6 Applicator Nozzles

Meuvcol£8.292,952 rev

11mo ago

EVO-STIK Sticks Like Sh*t Turbo CLEAR Adhesive - 290ml - All Weather - Fast Setting - Extreme Temperature & Movement Resistant

EVO-STIK£7.26470 rev

1y ago

Viomis 30g Clear Silicone Super Glue - Instant Waterproof Heat-Resistant Flexible Adhesive for Rubber Liquid Silicone CAR TPU TPR TPE

Viomis£6.68443 rev

2y ago

30g Silicone Glue - Fast-Bonding & Weatherproof Adhesive for Silicone Silicone Rubber Liquid Silicone CAR TPU TPR TPE - Quick Set in 15 Seconds 3 Applicator Nozzles

ALECPEA£6.81693 rev

2y ago

Gorilla Heavy Duty White Grab Adhesive 200ml Tube All-Purpose Ultra-High Strength Holds Instantly 100% Waterproof & temperature resistant

GORILLA£7.312,606 rev

3y ago

What buyers say about silicone adhesive

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness32%

“Strong adhesive”

Quality-Overall13%

“great gear, and cheap to”

Advertised Vs Actual Product12%

“Works as advertised”

Value For Money7%

“Affordable”

Strength6%

“Super strong”

Efficiency5%

“Does the job well”

Ease Of Use5%

“Easy to Use”

Water Resistance2%

“It also appears impressively waterproof”

Grip2%

“Creates a nice initial grab”

Durability2%

“very durable”

What buyers complain about

Adhesion/Stickiness33%

“Poor adhesive”

Functionality-Overall7%

“doesnt do what it says it would”

Durability7%

“Doesnt last at all”

Value For Money5%

“I wondered why the product was priced suspiciously cheap”

Quality-Overall4%

“Cheap stuff”

Ease Of Use4%

“difficult to control”

Grip4%

“Didn't grab well”

Advertised Vs Actual Product2%

“The advertising for this product is wrong”

Thickness2%

“although it was generally thick”

Ease Of Cleaning2%

“this is messy”

Top return reasons

Adhesion/Stickiness28%

Color23%

Functionality-Overall11%

Defective Material/Parts6%

Advertised Vs Actual Product4%

Leak-Proof4%

Quality-Overall3%

Size-Overall3%

Compatibility-Overall2%

Ease Of Use2%

Common questions

Is silicone adhesive profitable to sell on Amazon United Kingdom?: The niche generates £356K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the silicone adhesive niche?: 9 brands and 97 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in silicone adhesive?: Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Durability. The return rate is 0.5%.
When does demand for silicone adhesive peak?: Demand peaks in Jul–Oct; the busiest month runs 2.2× the quietest.
What does it cost to enter the silicone adhesive niche?: Listings span £3.98–£39.23; the average listing price is £8.33 (sweet spot $15–$100). The average incumbent carries 2,025 reviews — the moat a new listing must climb.