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Silicone Adhesive

Maybe

Returns run at only 0.5% of orders. But products sell for $8.33 on average, outside the sweet spot, so Silicone Adhesive is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£356K/yr298K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
66%top-5 click share · 9 brands · 97 sellers

Flapen Score

Silicone Adhesive against its category

The dotted line is the DIY & Tools average. Past it, Silicone Adhesive is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Adhesive market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Adhesive 298K times last year and spent an estimated £356K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £356K a year.

Searches, last 12 months
298K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
14.3%
Market size, estimated
£356Ka year
Peak month
July2.2× the quietest month
Top search term
sticks like sht adhesive80K searches a year

02 · Price

A sale here is worth £8.33.

Listings sell for £8.33 on average, from £3.98 to £39.23. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £8.33 that is £33K to £42K a year per listing.

Average price
£8.33under the $15 to $100 sweet spot
Price range
£3.98–£39.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£33K–£42K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Adhesives & Sealers. It carries 2,025 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#50in Adhesives & Sealers
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,025per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Silicone Adhesive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£71K£107K£142K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

97

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

6%

  • EVO-STIK46%
  • Sika22%
  • Meuvcol10%
  • ALECPEA7%
  • docrafts6%
  • Viomis3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Silicone Adhesive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Silicone Adhesive search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sticks like sht adhesive80K/yr
  • silicone glue40K/yr
  • stixall37K/yr
  • silicone glue for squishies9K/yr
  • sticks like sht adhesive clear14K/yr
  • silicone adhesive13K/yr
  • stick like sht adhesive13K/yr
  • sticks like shit14K/yr
  • adhesives & sealers13K/yr
  • stixall white9K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Adhesive

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness33%−0.15

Poor adhesive

Does not stick

Not very sticky

Functionality-Overall7%−0.06

doesnt do what it says it would

Didn't work

Not up to the task

Durability7%−0.06

Doesnt last at all

Broke my gun trying to use it

it blew the tube

Value For Money5%+0.17

I wondered why the product was priced suspiciously cheap

Not worth the price

massively over-priced), I thought I would give it a try

Quality-Overall4%+1.13

Cheap stuff

absolutely rubbish

I am very disappointed with the quality of this product

Love

Adhesion/Stickiness32%−0.15

Strong adhesive

It sticks well

Brilliant adhesive

Quality-Overall13%+1.13

great gear, and cheap to

But a good overall sealant

Excellent Product

Advertised Vs Actual Product12%+1.19

Works as advertised

Works as it says

As described

Value For Money7%+0.17

Affordable

Good value for money

Good price

Strength6%+0.55

Super strong

Firm hold

Good strong mastic

Return

0.5% Return rate 35% Fixable by listing

Adhesion/Stickiness28%█▄▆▇▅▆

Poor adhesive

Does not stick

Not very sticky

Color23%▂▆█▅▇▆
Functionality-Overall11%▇█▇▅▅▆

doesnt do what it says it would

Didn't work

Not up to the task

Defective Material/Parts6%█▄▄▇▄▇
Advertised Vs Actual Product4%▄▅▃██▇

The advertising for this product is wrong

FALSE DESCRIPTION

Misleading advertising

FAQ

Common Silicone Adhesive questions

Answered from the same tracked data.