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38

sika

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 2Growth 53Conversion 28Competition 34Returns 97Price range 48Avg price 72Brand share 0Review moat 39Quality gap 43

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Good£14.62

avg listing price — sweet spot $15–$100

Growth

Good+25.3%

90-day search growth — must beat 0% to launch

Price range

Okay£3.98–£25.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,589.29

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad£8K

£8K/yr · 25K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, sika is a £8K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 38/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

sika market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
£15K–£18K
units × avg price
Conversion rate
2.2%
Avg BSR
#123
Page quality
0%
Prime
88%
Sponsored
94%
Out of stock
2.8%
Avg brand age
63 months
Avg seller age
167 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

92

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Sika94%
  • PERFECTONISH6%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.3% search growth over the last 90 days.
1K600Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 4.2×

Top sika search terms

  • sika13K/yr
  • silka3K/yr
  • sika fastfix all weather self-setting paving jointing compound3K/yr
  • sika jointing compound2K/yr
  • sika fastfix dark buff2K/yr
  • sika fastfix buff1K/yr
All search terms

Top sika products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£83220%£2K30%£2K40%£3K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about sika

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent Product”

Adhesion/Stickiness14%

“Strong adhesive”

Ease Of Use10%

“Easy to Use”

Advertised Vs Actual Product9%

“As advertised”

Value For Money8%

“Excellent value for money”

Efficiency6%

“it works fast”

Water Resistance4%

“durable and once again waterproof”

Durability3%

“Very durable”

Color3%

“It is clear in colour”

Ease Of Cleaning3%

“patio cleaner works well”

What buyers complain about

Adhesion/Stickiness10%

“Not very good as an adhesive”

Durability9%

“Came out after a. while”

Value For Money8%

“This product is a little more expensive”

Quality-Overall5%

“Bad quality control at Sikaflex”

Functionality-Overall5%

“I found this did not work”

Paint Quality4%

“Unfortunately the second coat has ruined the look of the block paving”

Hard Feel4%

“Hard as cement”

Instructions/User Manual/Troubleshooting4%

“I followed the instructions on how to use this product 100% and I have to say that it is falsely advertised”

Ease Of Use3%

“I couldn't move them by hand”

Smell3%

“No smell, no thickness, no stains, it's clear so I kinda fear that I'm painting with water”

Top return reasons

Color50%
Adhesion/Stickiness6%
Functionality-Overall5%
Leak-Proof5%
Defective Material/Parts4%
Compatibility-Overall4%
Quality-Overall4%
Value For Money3%
Advertised Vs Actual Product3%
Size-Overall2%

Common questions

Is sika profitable to sell on Amazon United Kingdom?
The niche generates £8K/yr across 17 tracked products. 90-day search growth is +25.3%. Flapen's verdict: Skip it (38/100).
How competitive is the sika niche?
2 brands and 92 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sika?
Top complaints mined from reviews: Adhesion/Stickiness, Durability, Value For Money. The return rate is 0.5%.
When does demand for sika peak?
Demand peaks in Apr–May; the busiest month runs 4.2× the quietest.
What does it cost to enter the sika niche?
Listings span £3.98–£25.19; the average listing price is £14.62 (sweet spot $15–$100). The average incumbent carries 2,589 reviews — the moat a new listing must climb.