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Sika

Fail

The top 5 brands take 100% of clicks, so Sika is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£8K/yr25K searches / yr
90-day growth
+25.3%search demand this quarter
Competition
64%top-5 click share · 2 brands · 92 sellers

Flapen Score

Sika against its category

The dotted line is the DIY & Tools average. Past it, Sika is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sika market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sika 25K times last year and spent an estimated £8K. All 2 brands take every click. Demand peaks in Apr–May. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+25.3%
Conversion, latest week
2.2%
Market size, estimated
£8Ka year
Peak month
April4.2× the quietest month
Top search term
sika13K searches a year

02 · Price

A sale here is worth £14.62.

Listings sell for £14.62 on average, from £3.98 to £25.19. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £14.62 that is £0 to £1K a year per listing.

Average price
£14.62under the $15 to $100 sweet spot
Price range
£3.98–£25.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #123 within Adhesives & Sealers. It carries 2,589 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
88%
Out of stock, average day
2.8%
Average rank
#123in Adhesives & Sealers
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,589per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Sika products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£832£2K£2K£3K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

92

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

0%

  • Sika94%
  • PERFECTONISH6%
  • Open — no brand owns it (0%)

Demand

Sika search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 4.2×

Search terms

Top Sika search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sika13K/yr
  • silka3K/yr
  • sika fastfix all weather self-setting paving jointing compound3K/yr
  • sika jointing compound2K/yr
  • sika fastfix dark buff2K/yr
  • sika fastfix buff1K/yr

Reviews and returns

What reviews say buyers love and hate about Sika

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Adhesion/Stickiness”
0.5%of orders come back
“Not very good as an adhesive”
A buyer, on “Adhesion/Stickiness”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sika questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data