Skip to content

Sika

Fail

The top 5 brands take 100% of clicks, so Sika is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£8K/yr25K searches / yr
90-day growth
+25.3%search demand this quarter
Competition
64%top-5 click share · 2 brands · 92 sellers

Flapen Score

Sika against its category

The dotted line is the DIY & Tools average. Past it, Sika is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sika market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sika 25K times last year and spent an estimated £8K. All 2 brands take every click. Demand peaks in Apr–May. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+25.3%
Conversion, latest week
2.2%
Market size, estimated
£8Ka year
Peak month
April4.2× the quietest month
Top search term
sika13K searches a year

02 · Price

A sale here is worth £14.62.

Listings sell for £14.62 on average, from £3.98 to £25.19. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £14.62 that is £0 to £1K a year per listing.

Average price
£14.62under the $15 to $100 sweet spot
Price range
£3.98–£25.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #123 within Adhesives & Sealers. It carries 2,589 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
88%
Out of stock, average day
2.8%
Average rank
#123in Adhesives & Sealers
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,589per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Sika products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£832£2K£2K£3K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

92

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Sika94%
  • PERFECTONISH6%
  • Open — no brand owns it (0%)

Demand

Sika search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 4.2×

Search terms

Top Sika search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sika13K/yr
  • silka3K/yr
  • sika fastfix all weather self-setting paving jointing compound3K/yr
  • sika jointing compound2K/yr
  • sika fastfix dark buff2K/yr
  • sika fastfix buff1K/yr

Reviews and returns

What reviews say buyers love and hate about Sika

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness10%+0.90

Not very good as an adhesive

No adhesive supplied with this product

Doesnt stick

Durability9%−0.08

Came out after a. while

Broke my gun trying to use it

I expect it to last like other types of this product

Value For Money8%

This product is a little more expensive

Costly

little bit pricey

Quality-Overall5%+0.69

Bad quality control at Sikaflex

Cheap stuff

I am very disappointed with the quality of this product

Functionality-Overall5%−0.03

I found this did not work

Does not work very well pretty useless to be honest

Ineffective

Love

Quality-Overall20%+0.69

Excellent Product

Always a reliable brand

Very good quality sealant

Adhesion/Stickiness14%+0.90

Strong adhesive

Sticks well

Brilliant adhesive

Ease Of Use10%+0.29

Easy to Use

easy to apply

Goes on easy

Advertised Vs Actual Product9%+0.63

As advertised

As Described

It always does the job

Value For Money8%

Excellent value for money

Reasonable price

Good price

Return

0.5% Return rate 63% Fixable by listing

Color50%██▇▇▇▆
Adhesion/Stickiness6%▃▃█▄▄▅

Not very good as an adhesive

No adhesive supplied with this product

Doesnt stick

Functionality-Overall5%▃▆▁▇▇█

I found this did not work

Does not work very well pretty useless to be honest

Ineffective

Leak-Proof5%▃▂▃▆▄█
Defective Material/Parts4%▇██▄▃█

FAQ

Common Sika questions

Answered from the same tracked data.