shower tray
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great£90.90avg listing price — sweet spot $15–$100
Review moat
Great452.79avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Price range
Good£7.82–£162.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Market size
Bad£63K£63K/yr · 161K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, shower tray is a £63K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
shower tray market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £45K–£68K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #183
- Page quality
- 0%
- Prime
- 43%
- Sponsored
- 91%
- Out of stock
- 17.8%
- Avg brand age
- 39 months
- Avg seller age
- 202 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
23
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
39%
Top 20: 75%
Open market
22%
- ELEGANT29%
- Hydrolux23%
- Aquariss9%
- Kitsure8%
- Balterley6%
- Zhwidnerso4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top shower tray search terms
- shower tray118K/yr
- shower trays13K/yr
- shower base tray5K/yr
- shower base6K/yr
- wet room shower tray5K/yr
- shower tray 1200x8006K/yr
- 1200 x 800 shower tray5K/yr
- deep shower tray4K/yr
Top shower tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hydrolux 1200 x 800 x 45mm White Bathroom Shower Tray for Enclosures Cubicles & Wet Room with Chrome Waste Rectangular
Hydrolux£116.024.4★213 rev
ELEGANT 1000 x 800 x 40 mm White Stone Shower Tray + Waste Trap for Bathroom Shower Enclosure Shower Door Wetroom Durable Shower Cubicle Base - Rectangular
ELEGANT£94.324.5★476 rev
ELEGANT Rectangular 1200 x 800 x 40 mm Stone Tray for Shower Enclosure Cubicle + Waste Trap
ELEGANT£105.534.5★476 rev
ELEGANT SMC Shower Base Tray 1200 x 800 x 40 mm Rectangle White Shower Tray with Non-Slip Flat Stone Look for Shower Enclosure Cubicle and Wet Bathroom + Waste Trap
ELEGANT£84.244.5★57 rev
Hydrolux 760 x 760 x 140mm White Bathroom Shower Tray for Enclosures Cubicles & Wet Room with Chrome Waste + Riser Kit Square
Hydrolux£114.544.5★142 rev
Newest
by launch date
HOROW Shower Tray 120x80 cm White Acrylic Stone Effect Base Large Anti-Slip Rectangular Slimline Tray Warm-Touch Surface Rapid Drainage
HOROW£114.370 rev
Balterley 1200 x 700 mm Rectangular Shower Tray Slimline Shower Trays Durable Stone Resin Base Trays for Bathroom Enclosure Cubicle Central Waste Rectangular Tray for Wetroom Showers (White)
Balterley£96.2971 rev
Simple Bathrooms 30mm Height Slimline Stone Shower Tray with Waste Trap -Square: 800x800mm
simple bathrooms£56.2247 rev
Aquariss SMC Rectangular 1600x800mm Shower Enclosure Base Tray White
Aquariss£111.0447 rev
AQUARA Shower Trays 1400 x 800mm SMC Slip-Resistance Shower Tray with Shower Waste. Stylish Walk in Base for Shower Enclosure White
AQUARA£117.9152 rev
Trending
90-day click momentumELEGANT 1200 x 900 x 40 mm Stone Tray for Shower Door and Shower Enclosure Cubicle + Waste Trap - Rectangular
ELEGANT£107.714.5★
Balterley 1000 x 800 mm Rectangular Shower Tray Slimline Shower Trays Durable Stone Resin Base Trays for Bathroom Enclosure Cubicle Central Waste Rectangular Tray for Wetroom Showers (White)
Balterley£87.304.8★
Aquariss Anthracite Rectangular Shower Tray 1200x700mm with Waste
Aquariss£90.294.5★
Aquariss SMC Rectangular 1600x800mm Shower Enclosure Base Tray White
Aquariss£111.044.2★
Hydrolux 1700 x 900 x 45mm White Bathroom Shower Tray for Enclosures Cubicles & Wet Room with Chrome Waste Rectangular
Hydrolux£160.014.4★
What buyers say about shower tray
What buyers praise and complain about, mined from review topics.What buyers love
“baskets are good quality”
“Sturdy, easy to install, and I would definitely recommend it”
“Easy to assemble”
“sticks great”
“Excellent value”
“Easy fit”
“As advertised”
“Great storage”
“Ease of use”
“Brilliant Design”
What buyers complain about
“Bad adhesive”
“it has fallen”
“They do rust”
“Not as strong as advertised”
“Looks more expensive than they were”
“Does not fit correctly”
“Poor quality”
“Waste”
“Doesnt do my OCD well, at all”
“It doesnt seem to be resistant to water for long term”
Top return reasons
Common questions
- Is shower tray profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 47 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the shower tray niche?
- 20 brands and 23 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in shower tray?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Rusts/Corrodes. The return rate is 1.8%.
- When does demand for shower tray peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the shower tray niche?
- Listings span £7.82–£162.41; the average listing price is £90.90 (sweet spot $15–$100). The average incumbent carries 453 reviews — the moat a new listing must climb.