Shower Filter
MaybeProducts sell for $21.80 on average, inside the sweet spot. But demand is soft, at -22.4% this quarter, so Shower Filter is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 4957
- Market size
- £831K/yr1.2M searches / yr
- 90-day growth
- -22.4%search demand this quarter
- Competition
- 47%top-5 click share · 18 brands · 111 sellers
Flapen Score
Shower Filter against its category
The dotted line is the DIY & Tools average. Past it, Shower Filter is stronger. Inside it, weaker.
Market
The Shower Filter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shower Filter 1.2M times last year and spent an estimated £831K. The top 5 brands take 74% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £831K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -22.4%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £831Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- shower filter276K searches a year
02 · Price
A sale here is worth £21.80.
Listings sell for £21.80 on average, from £6.24 to £61.07. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £21.80 that is £27K to £33K a year per listing.
- Average price
- £21.80inside the $15 to $100 sweet spot
- Price range
- £6.24–£61.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £27K–£33K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #19 within Kitchen & Bath Fixtures. It carries 3,534 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 97%
- Out of stock, average day
- 8.2%
- Average rank
- #19in Kitchen & Bath Fixtures
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,534per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Shower Filter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cobbe Hard Water Filter Shower Head and Hose with 20 Stage Filter 6 Spray Jet Modes High Pressure Bathroom Shower Head Large Powerful Handheld Showerhead for Residual Chlorine Remove
- Price
- £18.46
- Rating
- 4.4/5
- Reviews
- 2,168
- Age
- 2y ago
Philips Water - In-Line Shower Filter Reduces Chlorine by up to 99% Easy to Instal Fits all standard hoses and taps (Packaging may vary)
- Price
- £20.57
- Rating
- 4.1/5
- Reviews
- 11,443
- Age
- 6y ago
Cobbe Hard Water Filter Shower Head with 20 Stage Filter High Pressure Shower Heads 6+1Spray Modes Powerful Built-in Power Wash for Remove 99% of Chlorine Reduces Dry Itchy Skin Chrome
- Price
- £20.05
- Rating
- 4.4/5
- Reviews
- 8,127
- Age
- 1y ago
weAQUA Family 2 Pack Shower Filter for UK Hard Water 99% Removal of Chlorine Fluoride Heavy Metals Reduces Limescale Dryness Irritation Eye Redness Fits Electric Showers Shower Heads
- Price
- £36.36
- Rating
- 4.2/5
- Reviews
- 4,363
- Age
- 1y ago
Magichome Filter Shower Head - Removes Chlorine & Softens Hard Water High Pressure 5-Mode Settings + Extra Replaceable Filters - for Healthier Skin & Hair
- Price
- £9.81
- Rating
- 4.4/5
- Reviews
- 1,038
- Age
- 3y ago
Trending
90-day click momentum
AQUALONA Purifying Handheld Shower Head - Softens Water - Saves Water - Boosts Water Pressure - Rub Clean - Standard BSP Connection - Adult Children Pet Home Gym - 3 Spray Patterns - Universal
- Price
- £10.73
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 2y ago
Cobbe Hard Water Filter Shower Head with 20 Stage Filter High Pressure Shower Heads 6+1Spray Modes Powerful Built-in Power Wash for Remove 99% of Chlorine Reduces Dry Itchy Skin Chrome
- Price
- £20.05
- Rating
- 4.4/5
- Reviews
- 8,127
- Age
- 1y ago
weAQUA Family 2 Pack Shower Filter for UK Hard Water 99% Removal of Chlorine Fluoride Heavy Metals Reduces Limescale Dryness Irritation Eye Redness Fits Electric Showers Shower Heads
- Price
- £36.36
- Rating
- 4.2/5
- Reviews
- 4,363
- Age
- 1y ago
Cobbe Hard Water Filter Shower Head with 20 Stage Filter High Pressure Shower Heads and Hose 7 Spray Modes Powerful Built-in Power Wash for Remove 99% of Chlorine Reduces Dry Itchy Skin Chrome
- Price
- £22.21
- Rating
- 4.4/5
- Reviews
- 8,127
- Age
- 1y ago
Ibergrif High Pressure Shower Head Filter 3-Stage Hard Water 3 Modes
- Price
- £6.24
- Rating
- 4.5/5
- Reviews
- 5,115
- Age
- 3y ago
Newest
by launch date
dothnix Filter Shower Head High Pressure Shower Head with 5 Spray Modes Universal Hard Water Filter Showerhead for Residual Chlorine Removal
- Price
- £9.13
- Rating
- 4.4/5
- Reviews
- 2,148
- Age
- 10mo ago
36 Stage Shower Filter Shower Head Filter for Hard Water with 2 Replaceable Cartridges Water Filter for Shower Removes 99% of Chlorine Heavy Metals and Sediments Relieves Dryness of Hair and Skin
- Price
- £14.04
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 1y ago
Philips Water Filtration Showerhead Protection for Hair & Skin Effectively removes Chlorine and Other Large Particles Three Spray Modes 1 Month Filter Capacity Black
- Price
- £21.45
- Rating
- 3.9/5
- Reviews
- 1,342
- Age
- 1y ago
Cobbe Hard Water Filter Shower Head with 20 Stage Filter High Pressure Shower Heads 6+1Spray Modes Powerful Built-in Power Wash for Remove 99% of Chlorine Reduces Dry Itchy Skin Chrome
- Price
- £20.05
- Rating
- 4.4/5
- Reviews
- 8,127
- Age
- 1y ago
Cobbe Hard Water Filter Shower Head with 20 Stage Filter High Pressure Shower Heads and Hose 7 Spray Modes Powerful Built-in Power Wash for Remove 99% of Chlorine Reduces Dry Itchy Skin Chrome
- Price
- £22.21
- Rating
- 4.4/5
- Reviews
- 8,127
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
111
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
47%
Top 20: 88%
Open market
21%
- PHILIPS27%
- Cobbe26%
- Hello Klean8%
- WEAQUA8%
- Magichome6%
- myhalos4%
Demand
Shower Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Shower Filter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shower filter276K/yr
- shower head filter143K/yr
- filter shower head114K/yr
- shower filter hard water uk102K/yr
- filtered shower head68K/yr
- hard water filter shower head60K/yr
- hello klean shower head45K/yr
- shower head with filter36K/yr
- hello klean36K/yr
- shower head filter for hard water uk35K/yr
Reviews and returns
What reviews say buyers love and hate about Shower Filter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The filtration stuff is just a gimmick
Not filtering the water
It doesn't filter well
£50 is way too overprice for quality like that
Poor quality
Rubbish quality
which may seem expensive
although they are quite pricey
Not worth the price
Durability is poor
Broken after one month
Doesnt last
after that the water strats coming out weird
It does nothing too the water quality
Shocking for the volumn of water it allows through
Love
Excellent product
Good quality and ease to use
Good product, as described
powerful water flow
Good spray
Great water flow
Good value
Excellent value
Fair price
Easy to set up
Easy To Install
Easy put together
Good water pressure
Improved water pressure a lot and looks great
Good pressure
Return
2.0% Return rate 48% Fixable by listing
bad fit
the hose is a little short
Shorter than expected hose
The filtration stuff is just a gimmick
Not filtering the water
It doesn't filter well
started leaking
Leaking
to my horror it started leaking from the box on the wall
I dont think it does anything
Did not work
Not working properly
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cardboard Cutter
£343K/yr+30.6%
Door Canopy
£202K/yr+187.7%
Fence Post Repair
£359K/yr-8.2%
Cat Window Guard
£98K/yr+413.1%
Sun Shade
£202K/yr+187.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shower Filter questions
Answered from the same tracked data.