Skip to content

Shower Door Rollers

Fail

Prices span $4.49–$15.82, mostly outside the sweet spot, so Shower Door Rollers is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£139K/yr223K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
40%top-5 click share · 25 brands · 31 sellers

Flapen Score

Shower Door Rollers against its category

The dotted line is the DIY & Tools average. Past it, Shower Door Rollers is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower Door Rollers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shower Door Rollers 223K times last year and spent an estimated £139K. The top 5 brands take 66% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
6.2%
Market size, estimated
£139Ka year
Peak month
October1.2× the quietest month
Top search term
shower door rollers109K searches a year

02 · Price

A sale here is worth £10.03.

Listings sell for £10.03 on average, from £4.49 to £15.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.03 that is £3K to £5K a year per listing.

Average price
£10.03under the $15 to $100 sweet spot
Price range
£4.49–£15.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #234 within Kitchen & Bath Fixtures. It carries 649 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
3.1%
Average rank
#234in Kitchen & Bath Fixtures
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
649per listing
Listings tracked
42

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Shower Door Rollers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

31

Top-5 brand share

66%

Top 20: 96%

Top-5 click share

40%

Top 20: 81%

Open market

30%

  • YUANQIAN24%
  • Gudui15%
  • Brelet14%
  • Linwnil8%
  • KEABATH5%
  • SHOWER SEAL UK LTD4%

Demand

Shower Door Rollers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Shower Door Rollers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shower door rollers109K/yr
  • shower door wheels25K/yr
  • shower door rollers for curved doors8K/yr
  • curved shower door rollers11K/yr
  • shower roller wheels10K/yr
  • shower wheels10K/yr
  • shower door runners6K/yr
  • shower screen rollers6K/yr
  • shower door rollers 23mm7K/yr
  • shower runners4K/yr

Reviews and returns

What reviews say buyers love and hate about Shower Door Rollers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%+1.81

I ordered wrong size to big

Did not fit

Smaller than the original fitments

Quality-Overall9%+0.99

Not great quality

Rubbish

Poor quality returned them

Material Quality8%−0.11

Cheap plastic

They are made from plastic and rubber

ALL PLASTIC

Instructions/User Manual/Troubleshooting8%−0.11

No instructions

with no instructions I decided not to bother

no fitting instructions even though I asked for them

Rusts/Corrodes6%−0.02

My old runners had become corroded

2 of the 8 wheels were corroded / rough

Love

Size-Overall32%+1.81

Fitted very well and smooth

Fits perfectly

Easy to fit

Quality-Overall21%+0.99

They seem of sturdy quality

Excellent product

As you can see from my attached pictures they are really well made

Value For Money9%−0.02

Excellent value

Excellent price

excellent value

Advertised Vs Actual Product9%+0.39

Just what I needed

It does the job

Exactly as described

Assembly/Installation7%+0.47

Easy assembly

The idea was simple—attach wheels

Easy to install

Return

3.7% Return rate 83% Fixable by listing

Size-Overall79%███▇▇▇

I ordered wrong size to big

Did not fit

Smaller than the original fitments

Compatibility-Overall7%▄▄▇█▇▇
Defective Material/Parts3%▇▇▆█▆▆
Quality-Overall2%▆▃▇█▅▆

Not great quality

Rubbish

Poor quality returned them

Functionality-Overall2%▃▄█▇█▆

FAQ

Common Shower Door Rollers questions

Answered from the same tracked data.