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Shower Door

Fail

Buyers convert on only 0.3% of searches, so Shower Door is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£34K/yr116K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
35%top-5 click share · 12 brands · 14 sellers

Flapen Score

Shower Door against its category

The dotted line is the DIY & Tools average. Past it, Shower Door is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower Door market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shower Door 116K times last year and spent an estimated £34K. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
0.3%
Market size, estimated
£34Ka year
Top search term
shower door59K searches a year

02 · Price

A sale here is worth £90.41.

Listings sell for £90.41 on average, from £9.61 to £153.02. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £90.41 that is £0 to £9K a year per listing.

Average price
£90.41inside the $15 to $100 sweet spot
Price range
£9.61–£153.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #112 within Kitchen & Bath Fixtures. It carries 361 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
67%
Out of stock, average day
5.1%
Average rank
#112in Kitchen & Bath Fixtures
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
361per listing
Listings tracked
46

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Shower Door products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

14

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

35%

Top 20: 76%

Open market

13%

  • ELEGANT34%
  • Luxura14%
  • VeeBath12%
  • Hydrolux11%
  • ZANOFIRA10%
  • iBathUK6%
  • Open — no brand owns it (6 brands, 13%)

Demand

Shower Door search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Search terms

Top Shower Door search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shower door59K/yr
  • shower doors15K/yr
  • sliding shower screen6K/yr
  • sliding shower door7K/yr
  • bifold shower door6K/yr
  • shower glass door9K/yr
  • glass shower door4K/yr
  • shower sliding door3K/yr
  • bi fold shower door3K/yr
  • shower screen door3K/yr

Reviews and returns

What reviews say buyers love and hate about Shower Door

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%+1.15

Tricky to fit

A bit short

Not the best fit

Quality-Overall11%+0.83

Now will have to source another seal of better quality

Bad quality

The product is cheaply made

Instructions/User Manual/Troubleshooting9%−0.09

Instructions weak

the instructions are shocking

Came with no fitting instructions

Water Resistance7%−0.07

Doesnt stay on fills with water

Keeps coming off fills with water

it leaks water causing the water to run along the bath

Leak-Proof6%

Leaks water

It leaks at the bottom

Over priced and leaks

Love

Quality-Overall25%+0.83

Great Quality Bath Screen

Overall, a reliable and well-made product that I would recommend

Excellent product

Size-Overall20%+1.15

Perfect fit, based on measurements supplied

Fit great

Easy to fit

Assembly/Installation12%+0.66

Easy installation

Easy to put up

Easy to assemble

Advertised Vs Actual Product11%+0.82

just what I wanted

does the work

As described

Value For Money7%+0.46

Worth the money

Great value for money

Good price

Return

1.2% Return rate 75% Fixable by listing

Size-Overall66%█▆▆▇▆▆

Tricky to fit

A bit short

Not the best fit

Defective Material/Parts9%▂▅▆▇▆█
Compatibility-Overall5%▃█▆▆█▆
Weight Heavy2%▆▇█▆█▁
Advertised Vs Actual Product2%▃▁▆▃▆█

FAQ

Common Shower Door questions

Answered from the same tracked data.