short extension lead 0.2m
Skip itPrices mostly outside the sweet spot ($3.95–$14.06) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,515.03avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.53avg listing price — sweet spot $15–$100
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 59K searches
Price range
Bad£3.95–£14.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, short extension lead 0.2m is a £40K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
short extension lead 0.2m market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £43K–£51K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #166
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
58
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
56%
Top 20: 90%
Open market
16%
- PRO ELEC41%
- Status16%
- Etykir13%
- Mscien6%
- HuaLiSiJi5%
- Addtam4%
- Open — no brand owns it (11 brands, 16%)
Demand
Weekly Amazon search volume, last 25 weeks — -21.6% search growth over the last 90 days.Top short extension lead 0.2m search terms
- short extension lead 0.2m20K/yr
- 0.5m extension lead19K/yr
- extension lead 0.5m10K/yr
- mini extension lead7K/yr
- 2 plug extension lead 0.5m4K/yr
Top short extension lead 0.2m products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STATUS 3 Socket Extension Lead 0.5m Compact Cable 13A Power Strip for Desks and TV Units White (3WS0.5M20)
Status£6.104.6★2,218 rev
PRO ELEC PELB1700 4 Gang Extension Lead with Neon 0.5m White
PRO ELEC£4.084.7★662 rev
Short Extension Lead 0.5M Small Extension Cable (13A/3250W) 3 Way Switched Extension Lead Power Strip Surge Protector Black
Etykir£8.394.7★69 rev
PRO ELEC 2-Gang Extension Lead | 500mm Cable | 13A | UK Plug | White PELB1403
PRO ELEC£4.024.5★416 rev
PRO ELEC PELB1799 1 Gang Extension Lead 0.5m Black
PRO ELEC£3.964.6★286 rev
Newest
by launch date
Mscien Short Extension Lead 0.2M 3 Way Small Extension Lead Fused 3 plug Extension Socket with Individual Switches Mountable Overload Protection Power Strips with 0.2 Metre Extension cable 2500W
Mscien£12.1736 rev
Multi Plug Extension Socket 4 Way with Flexible Plug 4 Gang Small Short Extension Lead with Independent Switches for Home Office Kitchen Multiplug Wall Socket Extension White
CRaghue£11.7513 rev
TEWOXIN UK Plug Extension Lead 0.3M Short Power Cable 13A BS1363 for Neat TV Wall & PC Desk Cable Management Close-to-Wall Use (0.3M/0.98ft UK Power Extension Cable)
TEWOXIN£7.5017 rev
Short Extension Lead 0.5M Small Extension Cable (13A/3250W) 3 Way Switched Extension Lead Power Strip Surge Protector Black
Etykir£8.3969 rev
Short Extension Lead 0.5M Small Extension Cable (13A/3250W) 3 Way Switched Extension Lead Power Strip Surge Protector White
Etykir£10.4069 rev
Trending
90-day click momentumMscien Short Extension Lead 0.2M 3 Way Small Extension Lead Fused 3 plug Extension Socket with Individual Switches Mountable Overload Protection Power Strips with 0.2 Metre Extension cable 2500W
Mscien£12.174.8★
Cube Extension Lead with 4 USB Slots Kemelo 4 Way (13A/3250W) Multi Plug Extension Cable with Child Safety UK Desktop Power Extension Socket 1.5M Extension Cords for Home Dorm Office Travel Black
Kemelo£12.704.6★
Multi Plug Extension Socket 4 Way with Flexible Plug 4 Gang Small Short Extension Lead with Independent Switches for Home Office Kitchen Multiplug Wall Socket Extension White
CRaghue£11.754.6★
TEWOXIN UK Plug Extension Lead 0.3M Short Power Cable 13A BS1363 for Neat TV Wall & PC Desk Cable Management Close-to-Wall Use (0.3M/0.98ft UK Power Extension Cable)
TEWOXIN£7.504.6★
PRO ELEC 2Gang Mains Extension Lead 0.5m Cable 13A Black PELB1395
PRO ELEC£5.734.6★
What buyers say about short extension lead 0.2m
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“As advertised”
“Good for the price”
“I love the additional USB ports”
“Neat and compact”
“Good extension works well”
“Great fit”
“Compact and effective”
“Easy to use”
“compact design”
What buyers complain about
“Doesnt work”
“Not even two months after buying this it has broken”
“Lead very short”
“The USB ports were faulty”
“The cable length was not as described at 500mm was only 450mm just suited what we needed”
“something else - it should in theory disconnect all things”
“Works as a cheap extension lead unless you want to wall mount it”
“a little heavier than anticipated”
“The cable is a thick cord”
“It doesn't have the best appearance though”
Top return reasons
Common questions
- Is short extension lead 0.2m profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the short extension lead 0.2m niche?
- 17 brands and 58 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in short extension lead 0.2m?
- Top complaints mined from reviews: Functionality-Overall, Durability, Size-Overall. The return rate is 0.7%.
- What does it cost to enter the short extension lead 0.2m niche?
- Listings span £3.95–£14.06; the average listing price is £8.53 (sweet spot $15–$100). The average incumbent carries 1,515 reviews — the moat a new listing must climb.