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Short Extension Lead 0.2m

Fail

Prices span $3.95–$14.06, mostly outside the sweet spot, so Short Extension Lead 0.2m is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£40K/yr59K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
56%top-5 click share · 17 brands · 58 sellers

Flapen Score

Short Extension Lead 0.2m against its category

The dotted line is the DIY & Tools average. Past it, Short Extension Lead 0.2m is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Short Extension Lead 0.2m market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Short Extension Lead 0.2m 59K times last year and spent an estimated £40K. The top 5 brands take 80% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
7.9%
Market size, estimated
£40Ka year
Top search term
short extension lead 0.2m20K searches a year

02 · Price

A sale here is worth £8.53.

Listings sell for £8.53 on average, from £3.95 to £14.06. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.53 that is £853 to £2K a year per listing.

Average price
£8.53under the $15 to $100 sweet spot
Price range
£3.95–£14.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£853–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #166 within Electrical. It carries 1,515 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#166in Electrical
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,515per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Short Extension Lead 0.2m products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

58

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

56%

Top 20: 90%

Open market

16%

  • PRO ELEC41%
  • Status16%
  • Etykir13%
  • Mscien6%
  • HuaLiSiJi5%
  • Addtam4%
  • Open — no brand owns it (11 brands, 16%)

Demand

Short Extension Lead 0.2m search demand

Weekly searches over the year. Pick a range.

1K750Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Short Extension Lead 0.2m search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • short extension lead 0.2m20K/yr
  • 0.5m extension lead19K/yr
  • extension lead 0.5m10K/yr
  • mini extension lead7K/yr
  • 2 plug extension lead 0.5m4K/yr

Reviews and returns

What reviews say buyers love and hate about Short Extension Lead 0.2m

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall10%−0.07

Doesnt work

it stopped working

Not fully working

Durability9%−0.08

Not even two months after buying this it has broken

Stops working after some time

it stop working a month later

Size-Overall8%−0.03

Lead very short

short

Packs away very small for travelling

Socket/Port/Plug6%

The USB ports were faulty

USB slots dont work

There's no usb ports which is a little dissapointing

Advertised Vs Actual Product5%+0.09

The cable length was not as described at 500mm was only 450mm just suited what we needed

Different to photo

Misleading

Love

Quality-Overall18%+1.42

Good quality

The build quality feels solid and safe, and it works perfectly with all my devices

Good quality build

Advertised Vs Actual Product14%+0.09

As advertised

As described

Works as it should

Value For Money13%+0.94

Good for the price

Excellent Value

Great value

Socket/Port/Plug8%

I love the additional USB ports

usb ports gives great functionality

Great socket combo

Portability6%+0.43

Neat and compact

Perfect for travel

Perfect for traveling

Return

0.7% Return rate 41% Fixable by listing

Size-Overall30%▆▇▇█▅▆

Lead very short

short

Packs away very small for travelling

Socket/Port/Plug15%▅▆▅▇█▆

The USB ports were faulty

USB slots dont work

There's no usb ports which is a little dissapointing

Functionality-Overall9%▅▆▅▄█▄

Doesnt work

it stopped working

Not fully working

Compatibility-Overall5%▄▄█▄▅▃
Weight Heavy5%▆▅▅▅▃█

a little heavier than anticipated

Its heavy for travel -packing allowance etc

brings with it a concern regarding the weight

FAQ

Common Short Extension Lead 0.2m questions

Answered from the same tracked data.