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Short Extension Lead

Fail

Prices span $3.60–$14.30, mostly outside the sweet spot, so Short Extension Lead is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£393K/yr533K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
54%top-5 click share · 12 brands · 56 sellers

Flapen Score

Short Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, Short Extension Lead is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Short Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Short Extension Lead 533K times last year and spent an estimated £393K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 533K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £393K a year.

Searches, last 12 months
533K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
11.2%
Market size, estimated
£393Ka year
Peak month
December2.0× the quietest month
Top search term
extension lead 1m101K searches a year

02 · Price

A sale here is worth £6.61.

Listings sell for £6.61 on average, from £3.60 to £14.30. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £6.61 that is £13K to £17K a year per listing.

Average price
£6.61under the $15 to $100 sweet spot
Price range
£3.60–£14.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£13K–£17K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #68 within Electrical. It carries 2,291 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#68in Electrical
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,291per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Short Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£39K£79K£118K£157K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

56

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

13%

  • Status32%
  • PRO ELEC30%
  • Desiretech10%
  • ROOTOMA6%
  • Etykir5%
  • Mscien4%
  • Open — no brand owns it (6 brands, 13%)

Demand

Short Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Short Extension Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • extension lead 1m101K/yr
  • 1 metre extension lead72K/yr
  • short extension lead68K/yr
  • small extension lead51K/yr
  • 1m extension lead61K/yr
  • short extension lead 0.5m24K/yr
  • short extension lead 0.2m20K/yr
  • 0.5m extension lead19K/yr
  • extension cable 1 metre22K/yr
  • 1 meter extension lead10K/yr

Reviews and returns

What reviews say buyers love and hate about Short Extension Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product17%−0.03

Misleading

Different to photo

Product doesnt match pictures

Durability11%−0.07

Broke multiple items

Breaks really quickly

Not even two months after buying this it has broken

Socket/Port/Plug9%−0.02

The USB ports were faulty

you cant detach the plug

no lights or USB ports

Size-Overall7%−0.02

Cable is shorter than 1M

Lead very short

Shorter than described

Functionality-Overall6%−0.04

Doesnt work

my fan stopped working

This iìterm does not work

Love

Value For Money21%+1.49

Bargain for the price

Excellent Value

Great value

Advertised Vs Actual Product20%−0.03

As advertised

Works as expected

Works as it should

Quality-Overall15%+1.13

Excellent product

The overall build quality feels solid and durable, with a secure-fitting plug and sturdy sockets that hold plugs firmly

It feels well made

Socket/Port/Plug7%−0.02

USB sockets a very handy feature

The plug is perfect

the 2-gang sockets provide just enough flexibility for everyday devices

Add-Ons/Attachments6%+0.35

Great Extension

Very good extension cable

Nice short extension saves on untidy cables being in the way

Return

0.5% Return rate 53% Fixable by listing

Size-Overall36%▆▆▆█▆▇

Cable is shorter than 1M

Lead very short

Shorter than described

Socket/Port/Plug11%▄▅▄█▅▅

The USB ports were faulty

you cant detach the plug

no lights or USB ports

Functionality-Overall9%█▇█▇▇▇

Doesnt work

my fan stopped working

This iìterm does not work

Advertised Vs Actual Product5%▂▇▆▅██

Misleading

Different to photo

Product doesnt match pictures

Defective Material/Parts5%██▅▂▃▂

FAQ

Common Short Extension Lead questions

Answered from the same tracked data.