short extension lead
Skip itPrices mostly outside the sweet spot ($3.60–$14.30) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Market size
Good£393K£393K/yr · 533K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,291.14avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.61avg listing price — sweet spot $15–$100
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.60–£14.30cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, short extension lead is a £393K/yr Amazon United Kingdom market (533K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
short extension lead market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £397K–£529K
- units × avg price
- Conversion rate
- 11.2%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 4.3%
- Avg brand age
- 45 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
56
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
13%
- Status32%
- PRO ELEC30%
- Desiretech10%
- ROOTOMA6%
- Etykir5%
- Mscien4%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×
Top short extension lead search terms
- extension lead 1m101K/yr
- 1 metre extension lead72K/yr
- short extension lead68K/yr
- small extension lead51K/yr
- 1m extension lead61K/yr
- short extension lead 0.5m24K/yr
- short extension lead 0.2m20K/yr
- 0.5m extension lead19K/yr
- extension cable 1 metre22K/yr
- 1 meter extension lead10K/yr
Top short extension lead products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STATUS 4 Way Socket Extension Lead 1m Cable White (4WS1M20)
Status£4.184.6★6,379 rev
pro elec PEL00899 2 Gang 1 m Extension Lead Cable - White
PRO ELEC£3.954.6★3,135 rev
STATUS 3 Socket Extension Lead 0.5m Compact Cable 13A Power Strip for Desks and TV Units White (3WS0.5M20)
Status£6.104.6★2,218 rev
PRO ELEC PELB1700 4 Gang Extension Lead with Neon 0.5m White
PRO ELEC£4.084.7★662 rev
Black Extension Lead 1M with 3 USB Slots (1 USB C) 2 Gang Short Extension Lead with Switch Small Power Strip for Travel Home Bedroom Kitchen Office Surge Protected Black
ROOTOMA£10.544.6★325 rev
Newest
by launch date
Short Extension Lead 0.5M Small Extension Cable (13A/3250W) 3 Way Switched Extension Lead Power Strip Surge Protector Black
Etykir£8.3969 rev
SLx Extension Lead 1m 2 Way Gang Socket 13A UK Plug 3 Pin Mains Power Extension Cord Compact Travel Power Strip White
SLx£4.0325 rev
Mscien Extension Lead 1M with USB Slots 4 Way Wall Mounted 1M Extension Lead Switched with Multiple Protection Fused Power Strip 4 Sockets White 13A/3250W
Mscien£14.301,553 rev
Mscien Short Extension Lead 1M 5 Way Wall Mounted 1M Extension Lead 5 Gang Switched with Multiple Protection Fused Power Strip with Indicator Light Suitable for Home Office and Kitchen 13A/3250W
Mscien£13.01184 rev
Black Extension Lead 1M with 3 USB Slots (1 USB C) 2 Gang Short Extension Lead with Switch Small Power Strip for Travel Home Bedroom Kitchen Office Surge Protected Black
ROOTOMA£10.54325 rev
Trending
90-day click momentumSLx Extension Lead 1m 2 Way Gang Socket 13A UK Plug 3 Pin Mains Power Extension Cord Compact Travel Power Strip White
SLx£4.034.8★
PRO ELEC PELB1700 4 Gang Extension Lead with Neon 0.5m White
PRO ELEC£4.084.7★
Short Extension Lead 0.5M Small Extension Cable (13A/3250W) 3 Way Switched Extension Lead Power Strip Surge Protector Black
Etykir£8.394.7★
Mscien Extension Lead 1M with USB Slots 4 Way Wall Mounted 1M Extension Lead Switched with Multiple Protection Fused Power Strip 4 Sockets White 13A/3250W
Mscien£14.304.7★
PRO ELEC PELB1989 2-Gang Extension Lead with Surge Protection 1m Black
PRO ELEC£5.854.7★
What buyers say about short extension lead
What buyers praise and complain about, mined from review topics.What buyers love
“Bargain for the price”
“As advertised”
“Excellent product”
“USB sockets a very handy feature”
“Great Extension”
“The size is perfect”
“Very easy to use”
“Good quality and sturdy”
“Its compact, well-designed, and does exactly what youd expect”
“Compact and effective”
What buyers complain about
“Misleading”
“Broke multiple items”
“The USB ports were faulty”
“Cable is shorter than 1M”
“Doesnt work”
“Cheap quality”
“Works as a cheap extension lead unless you want to wall mount it”
“Only 4* as my phone takes forever to charge using the USB on it”
“it was obviously used”
“Worked for about 25 minutes then started tripping my RCD every minute or 2, removed and plugged everything else back in and it stopped doing it immediately”
Top return reasons
Common questions
- Is short extension lead profitable to sell on Amazon United Kingdom?
- The niche generates £393K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the short extension lead niche?
- 12 brands and 56 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in short extension lead?
- Top complaints mined from reviews: Advertised Vs Actual Product, Durability, Socket/Port/Plug. The return rate is 0.5%.
- When does demand for short extension lead peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the short extension lead niche?
- Listings span £3.60–£14.30; the average listing price is £6.61 (sweet spot $15–$100). The average incumbent carries 2,291 reviews — the moat a new listing must climb.