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Short Extension Lead

prices mostly outside the sweet spot ($3.60–$14.30) — Short Extension Lead doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 55Growth 16Conversion 92Competition 52Returns 98Price range 0Avg price 18Brand share 37Review moat 42Quality gap 23
This niche Category average

Is Short Extension Lead profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Short Extension Lead is a £393K/yr Amazon United Kingdom market (533K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.

Short Extension Lead: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.6% over the last 90 days and 11.2% of searches end in a purchase.

£393K

revenue / yr

Units sold / yr80K
Search volume / yr-17.6%533K
Conversion rate11.2%
Avg price£6.61

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers12 · 56
Top-5 product click share54%
Open market17%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement81%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews2,291

Top Short Extension Lead products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£39K£79K£118K£157K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

56

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

13%

  • Status32%
  • PRO ELEC30%
  • Desiretech10%
  • ROOTOMA6%
  • Etykir5%
  • Mscien4%
  • Open — no brand owns it (6 brands, 13%)

Short Extension Lead demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume533KCVR11.2%Products21Brands12Top 5 Brands83%OOS Rate4.3%Rating4.6★Reviews2,291Avg BSR#68
23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

Top Short Extension Lead search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • extension lead 1m101K/yr
  • 1 metre extension lead72K/yr
  • short extension lead68K/yr
  • small extension lead51K/yr
  • 1m extension lead61K/yr
  • short extension lead 0.5m24K/yr
  • short extension lead 0.2m20K/yr
  • 0.5m extension lead19K/yr
  • extension cable 1 metre22K/yr
  • 1 meter extension lead10K/yr

What reviews say buyers love and hate about Short Extension Lead

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Value For Money21%

Bargain for the price

Advertised Vs Actual Product20%

As advertised

Quality-Overall15%

Excellent product

Socket/Port/Plug7%

USB sockets a very handy feature

Add-Ons/Attachments6%

Great Extension

What buyers complain about

65% of reviews
Advertised Vs Actual Product17%

Misleading

Durability11%

Broke multiple items

Socket/Port/Plug9%

The USB ports were faulty

Size-Overall7%

Cable is shorter than 1M

Functionality-Overall6%

Doesnt work

Short Extension Lead return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Socket/Port/Plug
11%
3Functionality-Overall
9%
4Advertised Vs Actual Product
5%
5Defective Material/Parts
5%

Common Short Extension Lead questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Short Extension Lead 47/100 on Amazon United Kingdom — Skip it. The niche generates £393K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -17.6% over the last 90 days.
Search demand for Short Extension Lead on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 2.0× the quietest.