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Shooting Accessories

Fail

The top 5 brands take 98% of clicks, so Shooting Accessories is a Fail.

Flapen Score
37
37 / 100
Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 49
Market size
£62K/yr281K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
42%top-5 click share · 7 brands · 12 sellers

Flapen Score

Shooting Accessories against its category

The dotted line is the DIY & Tools average. Past it, Shooting Accessories is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shooting Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shooting Accessories 281K times last year and spent an estimated £62K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
281K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
0.8%
Market size, estimated
£62Ka year
Peak month
December7.6× the quietest month
Top search term
shooting accessories73K searches a year

02 · Price

A sale here is worth £27.98.

Listings sell for £27.98 on average, from £8.48 to £118.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £27.98 that is £0 to £3K a year per listing.

Average price
£27.98inside the $15 to $100 sweet spot
Price range
£8.48–£118.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #501 within Safety & Security. It carries 740 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
97%
Out of stock, average day
8.7%
Average rank
#501in Safety & Security
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
740per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Shooting Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

12

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

1%

  • JACK PYKE70%
  • awesafe17%
  • FSO8%
  • Gillicci1%
  • Outdoor Ventures1%
  • Splatterburst Targets1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Shooting Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Shooting Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shooting accessories73K/yr
  • jack pyke58K/yr
  • shooting40K/yr
  • clay pigeon shooting accessories12K/yr
  • shooting gifts14K/yr
  • shooting gifts for men33K/yr
  • jack pyke clothing35K/yr
  • jack pyke fleece12K/yr
  • jack pyke jacket5K/yr

Reviews and returns

What reviews say buyers love and hate about Shooting Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.07

Cheap and dubious quality

Not the best

Thickness18%−0.07

Thin

feels very thin

Material Quality18%−0.01

Material seems cheap

Static material

Advertised Vs Actual Product14%−0.06

Terrible looks far too light nothing like the pictures

Noise Level14%−0.06

Tried it, loud sounds not covered

Love

Value For Money22%+1.06

Good value worth buying nice to wear as well

Good price,good product

Weight Light17%+1.44

Perfect lightweight fleece

Great lightweight jacket

Warmth17%+1.44

Keeps your head warm

A thin, tight woven fabric that holds heat in so perfect for fishing and hunting

Size-Overall11%−0.01

Well made and generous on the size

Advertised Vs Actual Product11%−0.06

item as described

Return

4.4% Return rate 79% Fixable by listing

Size-Overall52%▆▃▄▆█▄

Also quite tight fitting

Thigh Fit8%▃█▃▆▁▃
Noise Level6%▅▅█▁▅▁

Tried it, loud sounds not covered

Stitch/Finish/Polish4%▄█▁▃▁▃
Quality-Overall3%▁█▁▃▁▅

Cheap and dubious quality

Not the best

FAQ

Common Shooting Accessories questions

Answered from the same tracked data.