shooting accessories
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£27.98avg listing price — sweet spot $15–$100
Price range
Great£8.48–£118.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good740.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Bad£62K£62K/yr · 281K searches
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, shooting accessories is a £62K/yr Amazon United Kingdom market (281K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
shooting accessories market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £84K–£112K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #501
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 82%
- Out of stock
- 8.7%
- Avg brand age
- 55 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
12
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
1%
- JACK PYKE70%
- awesafe17%
- FSO8%
- Gillicci1%
- Outdoor Ventures1%
- Splatterburst Targets1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -25.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.6×
Top shooting accessories search terms
- shooting accessories73K/yr
- jack pyke58K/yr
- shooting40K/yr
- clay pigeon shooting accessories12K/yr
- shooting gifts14K/yr
- shooting gifts for men33K/yr
- jack pyke clothing35K/yr
- jack pyke fleece12K/yr
- jack pyke jacket5K/yr
Top shooting accessories products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
awesafe GF01 Electronic Shooting Earmuffs Ear Defenders Noise Reduction Sound Amplification Electronic Safety Ear Muffs NRR 24 Ideal for Shooting and Hunting
awesafe£28.344.6★9,224 rev
FSO Woodland Camo Mens Baseball Cap Shooting Hat Real Leaf Oak Tree Camouflage Shooting Hunting Fishing Airsoft Adjustable Headwear
FSO£8.483.9★77 rev
JACK PYKE Mens Countryman Thermal Fleece Gilet Anthracite Large
JACK PYKE£27.464.5★2,301 rev
JACK PYKE Mens Fleece Pullover Top 160gsm Lightweight Quarter Zip Fleece Jacket 100% Polyester Zipped Chest Pocket Field Jumper for Hiking Work & Outdoor Wear - Green XL
JACK PYKE£15.984.2★23 rev
JACK PYKE All Terrain Hunters Boots - Full Grain Leather Waterproof Hunting Boots for Men with Thinsulate Insulation - Size 9UK
JACK PYKE£118.634.4★162 rev
Newest
by launch date
JACK PYKE Shires Mens Dealer Boots Oiled Leather Slip-On Chelsea Boots with Elastic Sides Oil Resistant Sole and Double Pull Tabs for Country or Outdoor Use - Brown Size 11 UK
JACK PYKE£50.9812 rev
JACK PYKE Technical Work Trousers Men Durable Polycotton Work Utility & Safety Trousers with Reinforced Knees Stretch Panels and Tool Pockets Cargo Pants for Farming Construction Green X-Large
JACK PYKE£31.997 rev
Jack Pyke Safety Dealer Boots HW-18 - Leather Pull-On Chelsea Mens Work Boots Steel Toe Capped Oil-Resistant Cushioned Insole Breathable - Ideal for Farming Warehouse Construction Brown Size 10
JACK PYKE£45.4263 rev
Gillicci Mens Warm Thick Heavy Tweed Padded Country Outdoor Hunting Game Shooting Fishing Farming Tweed Jacket Coat (UK Alpha S Regular Regular Light Green)
Gillicci£50.6666 rev
JACK PYKE Rannock Fleece Pullover Dark Olive X-Large
JACK PYKE£23.9035 rev
Trending
90-day click momentumJACK PYKE Rannock Fleece Pullover Dark Olive X-Large
JACK PYKE£23.904.1★
JACK PYKE Shires Mens Dealer Boots Oiled Leather Slip-On Chelsea Boots with Elastic Sides Oil Resistant Sole and Double Pull Tabs for Country or Outdoor Use - Brown Size 11 UK
JACK PYKE£50.984.4★
Gillicci Mens Warm Thick Heavy Tweed Padded Country Outdoor Hunting Game Shooting Fishing Farming Tweed Jacket Coat (UK Alpha S Regular Regular Light Green)
Gillicci£50.664.5★
JACK PYKE Technical Work Trousers Men Durable Polycotton Work Utility & Safety Trousers with Reinforced Knees Stretch Panels and Tool Pockets Cargo Pants for Farming Construction Green X-Large
JACK PYKE£31.994.4★
JACK PYKE Countryman Check Shirt Green XX-Large
JACK PYKE£19.604.4★
What buyers say about shooting accessories
What buyers praise and complain about, mined from review topics.What buyers love
“Good value worth buying nice to wear as well”
“Perfect lightweight fleece”
“Keeps your head warm”
“Well made and generous on the size”
“item as described”
“Great battery life”
“Works really well for layering”
“Lightweight & changes colour fascinating”
What buyers complain about
“Cheap and dubious quality”
“Thin”
“Material seems cheap”
“Terrible looks far too light nothing like the pictures”
“Tried it, loud sounds not covered”
“After six months left boot slit all the way across the heel area”
“After six months left boot slit all the way across the heel area”
“My boxers are more waterproof than them”
“Also quite tight fitting”
Top return reasons
Common questions
- Is shooting accessories profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the shooting accessories niche?
- 7 brands and 12 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in shooting accessories?
- Top complaints mined from reviews: Quality-Overall, Thickness, Material Quality. The return rate is 4.4%.
- When does demand for shooting accessories peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 7.6× the quietest.
- What does it cost to enter the shooting accessories niche?
- Listings span £8.48–£118.63; the average listing price is £27.98 (sweet spot $15–$100). The average incumbent carries 740 reviews — the moat a new listing must climb.