Skip to content

Shoe Goo

Fail

The top 5 products take 100% of clicks, so Shoe Goo is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£145K/yr96K searches / yr
90-day growth
+17.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 20 sellers

Flapen Score

Shoe Goo against its category

The dotted line is the DIY & Tools average. Past it, Shoe Goo is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shoe Goo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shoe Goo 96K times last year and spent an estimated £145K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

18.6% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+17.3%
Conversion, latest week
18.6%
Market size, estimated
£145Ka year
Peak month
January1.7× the quietest month
Top search term
shoe goo71K searches a year

02 · Price

A sale here is worth £8.16.

Listings sell for £8.16 on average, from £5.89 to £10.17. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At £8.16 that is £20K to £24K a year per listing.

Average price
£8.16under the $15 to $100 sweet spot
Price range
£5.89–£10.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
2,500–3,000
Revenue per listing a year
£20K–£24K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Adhesives & Sealers. It carries 2,164 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#40in Adhesives & Sealers
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,164per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Shoe Goo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£29K£58K£87K£116K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Shoe Goo86%
  • GH120010%
  • Loctite4%

Demand

Shoe Goo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Shoe Goo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shoe goo71K/yr
  • shoe goo uk12K/yr
  • shoe goo 25K/yr
  • loctite shoe glue5K/yr
  • shoo goo3K/yr

Reviews and returns

What reviews say buyers love and hate about Shoe Goo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness35%−0.05

Waste of money glue

there was no adhesive after that

This glue was cheap

Functionality-Overall17%−0.35

Did not work

Not effective

It didnt even work properly

Quality-Overall12%+0.71

Absolute rubbish

Absolute Garbage

Poor

Value For Money3%+0.18

Expensive for such a small amount

Waste of money

expensive for a such small amount

Durability3%+0.60

boots came apart after just 1 wearing

Superglue forms a brittle crystalline structure which simply cracks when you walk

Wears away quickly

Love

Adhesion/Stickiness35%−0.05

adheres very well

The adhesive is very strong

best Glue

Quality-Overall16%+0.71

Result - good as new

Shoe Goo 2 is an excellent product

Excellent product

Advertised Vs Actual Product8%+1.05

It truly works

As described

worked just like it should

Ease Of Use8%+0.69

Easy to use

So handy to have around

Keeping this stuff handy

Durability7%+0.60

has held up well

Durable product

has lasted which is great

Return

0.3% Return rate 3% Fixable by listing

Adhesion/Stickiness45%▅▆▅█▅▆

Waste of money glue

there was no adhesive after that

This glue was cheap

Functionality-Overall21%▄▃▅▄█▆

Did not work

Not effective

It didnt even work properly

Defective Material/Parts8%▆▁███▅
Leak-Proof4%▁█▆▁▁▃
Maintenance And Repair4%█▆█▁▁▅

FAQ

Common Shoe Goo questions

Answered from the same tracked data.