Shoe Goo
FailThe top 5 products take 100% of clicks, so Shoe Goo is a Fail.
- Flapen Score
- 42 / 100Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 4942
- Market size
- £145K/yr96K searches / yr
- 90-day growth
- +17.3%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 20 sellers
Flapen Score
Shoe Goo against its category
The dotted line is the DIY & Tools average. Past it, Shoe Goo is stronger. Inside it, weaker.
Market
The Shoe Goo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shoe Goo 96K times last year and spent an estimated £145K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.
01 · Demand
18.6% of searches ended in a purchase last week.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- +17.3%
- Conversion, latest week
- 18.6%
- Market size, estimated
- £145Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- shoe goo71K searches a year
02 · Price
A sale here is worth £8.16.
Listings sell for £8.16 on average, from £5.89 to £10.17. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At £8.16 that is £20K to £24K a year per listing.
- Average price
- £8.16under the $15 to $100 sweet spot
- Price range
- £5.89–£10.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £20K–£24K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Adhesives & Sealers. It carries 2,164 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #40in Adhesives & Sealers
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,164per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Shoe Goo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Shoe Goo II (2) Shoe Repair Glue 26.6ml Crystal Clear Permanent Adhesive
- Price
- £6.81
- Rating
- 4.2/5
- Reviews
- 2,427
- Age
- 5y ago

Shoe Goo II (2) Shoe Repair Glue 59.1ml Crystal Clear Permanent Adhesive
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 1,441
- Age
- 5y ago

GH1200 (2-IN-1) Shoe Glue Sole Repair Waterproof with Brush Applicator and Nozzle - Clear Drying & Strong Shoe Repair Superglue for shoes - Non-Stiff Repairs Fixes Sneakers High Heels Crocs & More
- Price
- £5.89
- Rating
- 4.4/5
- Reviews
- 3,257
- Age
- 1y ago

Loctite Shoe Glue Strong & Flexible Fabric Glue Resistant to Water Impact & Vibrations Dries Clear - 0.6 fl oz Bottle 1 Pack
- Price
- £10.17
- Rating
- 4.3/5
- Reviews
- 1,529
- Age
- 2y ago
Trending
90-day click momentum
GH1200 (2-IN-1) Shoe Glue Sole Repair Waterproof with Brush Applicator and Nozzle - Clear Drying & Strong Shoe Repair Superglue for shoes - Non-Stiff Repairs Fixes Sneakers High Heels Crocs & More
- Price
- £5.89
- Rating
- 4.4/5
- Reviews
- 3,257
- Age
- 1y ago

Shoe Goo II (2) Shoe Repair Glue 26.6ml Crystal Clear Permanent Adhesive
- Price
- £6.81
- Rating
- 4.2/5
- Reviews
- 2,427
- Age
- 5y ago

Loctite Shoe Glue Strong & Flexible Fabric Glue Resistant to Water Impact & Vibrations Dries Clear - 0.6 fl oz Bottle 1 Pack
- Price
- £10.17
- Rating
- 4.3/5
- Reviews
- 1,529
- Age
- 2y ago

Shoe Goo II (2) Shoe Repair Glue 59.1ml Crystal Clear Permanent Adhesive
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 1,441
- Age
- 5y ago
Newest
by launch date
GH1200 (2-IN-1) Shoe Glue Sole Repair Waterproof with Brush Applicator and Nozzle - Clear Drying & Strong Shoe Repair Superglue for shoes - Non-Stiff Repairs Fixes Sneakers High Heels Crocs & More
- Price
- £5.89
- Rating
- 4.4/5
- Reviews
- 3,257
- Age
- 1y ago

Loctite Shoe Glue Strong & Flexible Fabric Glue Resistant to Water Impact & Vibrations Dries Clear - 0.6 fl oz Bottle 1 Pack
- Price
- £10.17
- Rating
- 4.3/5
- Reviews
- 1,529
- Age
- 2y ago

Shoe Goo II (2) Shoe Repair Glue 26.6ml Crystal Clear Permanent Adhesive
- Price
- £6.81
- Rating
- 4.2/5
- Reviews
- 2,427
- Age
- 5y ago

Shoe Goo II (2) Shoe Repair Glue 59.1ml Crystal Clear Permanent Adhesive
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 1,441
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Shoe Goo86%
- GH120010%
- Loctite4%
Demand
Shoe Goo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Shoe Goo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoe goo71K/yr
- shoe goo uk12K/yr
- shoe goo 25K/yr
- loctite shoe glue5K/yr
- shoo goo3K/yr
Reviews and returns
What reviews say buyers love and hate about Shoe Goo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Waste of money glue
there was no adhesive after that
This glue was cheap
Did not work
Not effective
It didnt even work properly
Absolute rubbish
Absolute Garbage
Poor
Expensive for such a small amount
Waste of money
expensive for a such small amount
boots came apart after just 1 wearing
Superglue forms a brittle crystalline structure which simply cracks when you walk
Wears away quickly
Love
adheres very well
The adhesive is very strong
best Glue
Result - good as new
Shoe Goo 2 is an excellent product
Excellent product
It truly works
As described
worked just like it should
Easy to use
So handy to have around
Keeping this stuff handy
has held up well
Durable product
has lasted which is great
Return
0.3% Return rate 3% Fixable by listing
Waste of money glue
there was no adhesive after that
This glue was cheap
Did not work
Not effective
It didnt even work properly
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoe Goo questions
Answered from the same tracked data.








