shoe goo
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,163.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay£145K£145K/yr · 96K searches
Avg price
Bad£8.16avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.89–£10.17cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shoe goo is a £145K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
shoe goo market data
- Units sold / yr
- 15K–20K
- avg 2,500–3,000/product
- Revenue / yr
- £122K–£163K
- units × avg price
- Conversion rate
- 18.6%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Shoe Goo86%
- GH120010%
- Loctite4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top shoe goo search terms
- shoe goo71K/yr
- shoe goo uk12K/yr
- shoe goo 25K/yr
- loctite shoe glue5K/yr
- shoo goo3K/yr
Top shoe goo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shoe Goo II (2) Shoe Repair Glue 26.6ml Crystal Clear Permanent Adhesive
Shoe Goo£6.814.2★2,427 rev
Shoe Goo II (2) Shoe Repair Glue 59.1ml Crystal Clear Permanent Adhesive
Shoe Goo£9.764.4★1,441 rev
GH1200 (2-IN-1) Shoe Glue Sole Repair Waterproof with Brush Applicator and Nozzle - Clear Drying & Strong Shoe Repair Superglue for shoes - Non-Stiff Repairs Fixes Sneakers High Heels Crocs & More
GH1200£5.894.4★3,257 rev
Loctite Shoe Glue Strong & Flexible Fabric Glue Resistant to Water Impact & Vibrations Dries Clear - 0.6 fl oz Bottle 1 Pack
Loctite£10.174.3★1,529 rev
Newest
by launch dateGH1200 (2-IN-1) Shoe Glue Sole Repair Waterproof with Brush Applicator and Nozzle - Clear Drying & Strong Shoe Repair Superglue for shoes - Non-Stiff Repairs Fixes Sneakers High Heels Crocs & More
GH1200£5.893,257 rev
Loctite Shoe Glue Strong & Flexible Fabric Glue Resistant to Water Impact & Vibrations Dries Clear - 0.6 fl oz Bottle 1 Pack
Loctite£10.171,529 rev
Shoe Goo II (2) Shoe Repair Glue 26.6ml Crystal Clear Permanent Adhesive
Shoe Goo£6.812,427 rev
Shoe Goo II (2) Shoe Repair Glue 59.1ml Crystal Clear Permanent Adhesive
Shoe Goo£9.761,441 rev
Trending
90-day click momentumGH1200 (2-IN-1) Shoe Glue Sole Repair Waterproof with Brush Applicator and Nozzle - Clear Drying & Strong Shoe Repair Superglue for shoes - Non-Stiff Repairs Fixes Sneakers High Heels Crocs & More
GH1200£5.894.4★
Shoe Goo II (2) Shoe Repair Glue 26.6ml Crystal Clear Permanent Adhesive
Shoe Goo£6.814.2★
Loctite Shoe Glue Strong & Flexible Fabric Glue Resistant to Water Impact & Vibrations Dries Clear - 0.6 fl oz Bottle 1 Pack
Loctite£10.174.3★
Shoe Goo II (2) Shoe Repair Glue 59.1ml Crystal Clear Permanent Adhesive
Shoe Goo£9.764.4★
What buyers say about shoe goo
What buyers praise and complain about, mined from review topics.What buyers love
“adheres very well”
“Result - good as new”
“It truly works”
“Easy to use”
“has held up well”
“Works great”
“well worth it”
“Great waterproof fix”
“Very strong”
“Followed the instructions”
What buyers complain about
“Waste of money glue”
“Did not work”
“Absolute rubbish”
“Expensive for such a small amount”
“boots came apart after just 1 wearing”
“Rubbish, doesn't work on trainers too thin, needs to be thicker for bonding trainers”
“Unfortunately it didnt work as advertised”
“Waste money”
“A bit finicky to use”
“its basically nail glue very stiff”
Top return reasons
Common questions
- Is shoe goo profitable to sell on Amazon United Kingdom?
- The niche generates £145K/yr across 4 tracked products. 90-day search growth is +17.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the shoe goo niche?
- 3 brands and 20 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in shoe goo?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Quality-Overall. The return rate is 0.3%.
- When does demand for shoe goo peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the shoe goo niche?
- Listings span £5.89–£10.17; the average listing price is £8.16 (sweet spot $15–$100). The average incumbent carries 2,164 reviews — the moat a new listing must climb.