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Shoe Glue

Fail

Prices span $3.34–$10.17, mostly outside the sweet spot, so Shoe Glue is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£424K/yr392K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
82%top-5 click share · 10 brands · 60 sellers

Flapen Score

Shoe Glue against its category

The dotted line is the DIY & Tools average. Past it, Shoe Glue is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shoe Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shoe Glue 392K times last year and spent an estimated £424K. The top 5 brands take 89% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 17.7% of those searches ended in a purchase.

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £424K a year.

Searches, last 12 months
392K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
17.7%
Market size, estimated
£424Ka year
Peak month
October1.3× the quietest month
Top search term
shoe glue148K searches a year

02 · Price

A sale here is worth £6.12.

Listings sell for £6.12 on average, from £3.34 to £10.17. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £6.12 that is £24K to £31K a year per listing.

Average price
£6.12under the $15 to $100 sweet spot
Price range
£3.34–£10.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£24K–£31K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #41 within Adhesives & Sealers. It carries 2,155 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#41in Adhesives & Sealers
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,155per listing
Listings tracked
12

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Shoe Glue products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£42K£85K£127K£170K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

60

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

9%

  • GH120035%
  • Shoe Goo29%
  • ALECPEA17%
  • GORILLA5%
  • GleamGlee4%
  • Meuvcol3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Shoe Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Shoe Glue search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shoe glue148K/yr
  • shoe goo71K/yr
  • shoe glue sole repair48K/yr
  • shoe repair glue16K/yr
  • glue for shoes16K/yr
  • shoe sole glue15K/yr
  • shoe goo uk12K/yr
  • trainer glue9K/yr
  • shoe glue for trainers6K/yr
  • shoe glue for leather and rubber10K/yr

Reviews and returns

What reviews say buyers love and hate about Shoe Glue

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Adhesion/Stickiness”
42%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“Poor adhesive”
A buyer, on “Adhesion/Stickiness”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shoe Glue questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data