Skip to content

Shoe Glue

Fail

Prices span $3.34–$10.17, mostly outside the sweet spot, so Shoe Glue is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£424K/yr392K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
82%top-5 click share · 10 brands · 60 sellers

Flapen Score

Shoe Glue against its category

The dotted line is the DIY & Tools average. Past it, Shoe Glue is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shoe Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shoe Glue 392K times last year and spent an estimated £424K. The top 5 brands take 89% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

17.7% of searches ended in a purchase last week.

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £424K a year.

Searches, last 12 months
392K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
17.7%
Market size, estimated
£424Ka year
Peak month
October1.3× the quietest month
Top search term
shoe glue148K searches a year

02 · Price

A sale here is worth £6.12.

Listings sell for £6.12 on average, from £3.34 to £10.17. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £6.12 that is £24K to £31K a year per listing.

Average price
£6.12under the $15 to $100 sweet spot
Price range
£3.34–£10.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£24K–£31K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #41 within Adhesives & Sealers. It carries 2,155 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#41in Adhesives & Sealers
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,155per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Shoe Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£42K£85K£127K£170K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

60

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

9%

  • GH120035%
  • Shoe Goo29%
  • ALECPEA17%
  • GORILLA5%
  • GleamGlee4%
  • Meuvcol3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Shoe Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Shoe Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shoe glue148K/yr
  • shoe goo71K/yr
  • shoe glue sole repair48K/yr
  • shoe repair glue16K/yr
  • glue for shoes16K/yr
  • shoe sole glue15K/yr
  • shoe goo uk12K/yr
  • trainer glue9K/yr
  • shoe glue for trainers6K/yr
  • shoe glue for leather and rubber10K/yr

Reviews and returns

What reviews say buyers love and hate about Shoe Glue

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness42%−0.12

Poor adhesive

Doesnt hold

does not stick

Functionality-Overall12%−0.27

Not effective

Did not work

It didnt even work properly

Quality-Overall8%+0.31

Absolute rubbish

Absolute Garbage

Very poor quality

Durability4%

Doesn't hold

already broke after the first wear again

came off after 3 days

Value For Money3%

Expensive for such a small amount

Definitely not worth it

Waste of money

Love

Adhesion/Stickiness35%−0.12

The adhesive feels strong

Good adhesion

help improve adhesion

Quality-Overall12%+0.31

very good &well prepared kit

Excellent product

This had great reviews

Advertised Vs Actual Product10%+1.80

Worked as stated

As described

Works as it should

Ease Of Use7%+0.99

Easy to use

So handy to have around

easy to control

Durability6%

DURABLE ENOUGH FOR MY NEEDS

Durable

Looks like it should be quite durable, and waterproof

Return

0.2% Return rate 2% Fixable by listing

Adhesion/Stickiness44%▇▆▇█▅▇

Poor adhesive

Doesnt hold

does not stick

Functionality-Overall20%▄▆▃▃█▅

Not effective

Did not work

It didnt even work properly

Defective Material/Parts7%▄▂▅▄█▄
Maintenance And Repair5%▆▄█▃▁▅
Quality-Overall4%▃▅▃█▃▁

Absolute rubbish

Absolute Garbage

Very poor quality

FAQ

Common Shoe Glue questions

Answered from the same tracked data.