Is shoe glue profitable to sell on Amazon United Kingdom?

The niche generates £424K/yr across 12 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Skip it (49/100).

How competitive is the shoe glue niche?

10 brands and 60 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in shoe glue?

Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Quality-Overall. The return rate is 0.2%.

When does demand for shoe glue peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the shoe glue niche?

Listings span £3.34–£10.17; the average listing price is £6.12 (sweet spot $15–$100). The average incumbent carries 2,155 reviews — the moat a new listing must climb.

shoe glue

Skip it

Prices mostly outside the sweet spot ($3.34–$10.17) — this niche doesn't clear our bar today.

Conversion

Incredible17.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£424K

£424K/yr · 392K searches

Review moat

Okay2,154.83

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+8.2%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Avg price

Bad£6.12

avg listing price — sweet spot $15–$100

Competition

Bad82%

top-5 click share — a locked-up shelf

Price range

Bad£3.34–£10.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, shoe glue is a £424K/yr Amazon United Kingdom market (392K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 49/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

shoe glue market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: £367K–£490K; units × avg price
Conversion rate: 17.7%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 10.7%
Avg brand age: 44 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

GH120035%
Shoe Goo29%
ALECPEA17%
GORILLA5%
GleamGlee4%
Meuvcol3%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top shoe glue search terms

shoe glue148K/yr +5.3%15.8% conv.
shoe goo71K/yr +15.3%15.4% conv.
shoe glue sole repair48K/yr -2.8%18.2% conv.
shoe repair glue16K/yr -0.1%12.7% conv.
glue for shoes16K/yr -3.6%12.0% conv.
shoe sole glue15K/yr -2.6%15.6% conv.
shoe goo uk12K/yr +19.9%17.8% conv.
trainer glue9K/yr +20.6%15.3% conv.
shoe glue for trainers6K/yr +57.9%13.6% conv.
shoe glue for leather and rubber10K/yr -24.4%12.2% conv.

All search terms

Top shoe glue products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GH1200 (2-IN-1) Shoe Glue Sole Repair Waterproof with Brush Applicator and Nozzle - Clear Drying & Strong Shoe Repair Superglue for shoes - Non-Stiff Repairs Fixes Sneakers High Heels Crocs & More

GH1200£5.894.4★3,257 rev

Shoe Goo II (2) Shoe Repair Glue 26.6ml Crystal Clear Permanent Adhesive

Shoe Goo£6.814.2★2,427 rev

ALECPEA Shoe Glue Sole Repair Kit Transparent Waterproof Shoe Repair Adhesive Super Strong Clear Glue for Sneakers Boots Leather Handbags Soles Heels and More (15ml 2Pack)

ALECPEA£3.344.2★713 rev

Gorilla Contact Adhesive Clear 75g

GORILLA£4.814.3★12,134 rev

Shoe Goo II (2) Shoe Repair Glue 59.1ml Crystal Clear Permanent Adhesive

Shoe Goo£9.764.4★1,441 rev

Newest

by launch date

ALECPEA Shoe Glue Repair Gel - 2 Pack (29.5g) - Super Strong Waterproof Adhesive for Sneakers Leather & Rubber Soles - Professional Fix Kit with Sanding Sticks & Rubber Bands

ALECPEA£6.1884 rev

7mo ago

Shoe Glue 2 x 20ml Extra Strong Sole Repair Adhesive for Trainers Boots & Work Boots Waterproof Flexible Shoe Repair Glue Quick-Drying Glue for Leather Rubber Fabric Vinyl & Canvas

GleamGlee£5.77104 rev

8mo ago

50g Super Strong Waterproof Shoe Glue for Sole Repair Clear Heavy Duty Leather and Rubber Glue Fast-Drying Adhesive for Trainers Shoes Rubber Soles Extra Strong Formula S/hoe S/ole G/lue

ASPUIC£3.7721 rev

10mo ago

Shoe Glue 30 g Clear Shoe Glue Sole Repair for Boots Sneakers Heels Hiking Shoes Leather Handbags with Anti-Clog Cap Waterproof Heat-Resistant (Clear3 Shoes Glue)

Wonshine£4.20926 rev

1y ago

GH1200 (2-IN-1) Shoe Glue Sole Repair Waterproof with Brush Applicator and Nozzle - Clear Drying & Strong Shoe Repair Superglue for shoes - Non-Stiff Repairs Fixes Sneakers High Heels Crocs & More

GH1200£5.893,257 rev

1y ago

What buyers say about shoe glue

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness35%

“The adhesive feels strong”

Quality-Overall12%

“very good &well prepared kit”

Advertised Vs Actual Product10%

“Worked as stated”

Ease Of Use7%

“Easy to use”

Durability6%

“DURABLE ENOUGH FOR MY NEEDS”

Value For Money5%

“Good value”

Strength5%

“Strong hold”

Efficiency4%

“DID THE JOB BRILLIANTLY”

Water Resistance3%

“Great waterproof fix”

Flexibility2%

“I found that it stays completely flexible once dry”

What buyers complain about

Adhesion/Stickiness42%

“Poor adhesive”

Functionality-Overall12%

“Not effective”

Quality-Overall8%

“Absolute rubbish”

Durability4%

“Doesn't hold”

Value For Money3%

“Expensive for such a small amount”

Strength3%

“This does not hold at all”

Size-Overall2%

“Not fit for purpose”

Instructions/User Manual/Troubleshooting1%

“Followed instructions to the letter - very poor results for the price/brand”

Flexibility1%

“Not flexible”

Advertised Vs Actual Product1%

“Unfortunately it didnt work as advertised”

Top return reasons

Adhesion/Stickiness44%

Functionality-Overall20%

Defective Material/Parts7%

Maintenance And Repair5%

Quality-Overall4%

Leak-Proof4%

Compatibility-Overall2%

Strength2%