Shelves
PassShelves scores 66 out of 100, a Pass. Shoppers spend $2.6M a year here, demand is soft, at -17.3% this quarter, and returns run at 1.1% of orders.
- Flapen Score
- 66 / 100Top 2% of 2,225 DIY & Tools niches · +17 vs the category median of 4966
- Market size
- £2.6M/yr9.5M searches / yr
- 90-day growth
- -17.3%search demand this quarter
- Competition
- 26%top-5 click share · 44 brands · 68 sellers
Flapen Score
Shelves against its category
The dotted line is the DIY & Tools average. Past it, Shelves is stronger. Inside it, weaker.
Market
The Shelves market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shelves 9.5M times last year and spent an estimated £2.6M. The top 5 brands take 40% of clicks. Demand peaks in Jan. Flapen scores it 66 out of 100, a Pass.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 9.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.6M a year.
- Searches, last 12 months
- 9.5M
- Growth, 90 days vs prior 90
- -17.3%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £2.6Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- shelves1.3M searches a year
02 · Price
A sale here is worth £25.02.
Listings sell for £25.02 on average, from £7.22 to £131.86. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At £25.02 that is £19K to £25K a year per listing.
- Average price
- £25.02inside the $15 to $100 sweet spot
- Price range
- £7.22–£131.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £19K–£25K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #41 within Storage & Home Organisation. It carries 9,973 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 73%
- Out of stock, average day
- 6.3%
- Average rank
- #41in Storage & Home Organisation
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,973per listing
- Listings tracked
- 74
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Shelves products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SONGMICS 5-Tier Heavy-Duty Shelving Units Set of 2 Steel Shelving Units for Storage Boltless Assembly for Garage Shed Load Capacity 875 kg 40 x 90 x 180 cm Silver GLR040E02
- Price
- £32.02
- Rating
- 4.1/5
- Reviews
- 24,956
- Age
- 4y ago
TempFoo Floating Shelves for Wall Mounted Shelf Kitchen Bedroom 4pc
- Price
- £15.22
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 1y ago
Garage Shelving Units 5 Tier Shelving Unit Garage Shelves Storage Shelf Heavy Duty Shed Storage Racking Shelf Metal Boltless for Warehouse Workshop Office (Black 70X30X150)
- Price
- £20.88
- Rating
- 4.2/5
- Reviews
- 1,068
- Age
- 1y ago
DIVCHI 5 Tier Storage Rack Heavy Duty Shelving Aluminium Garage Shelves Shed Storage Racking For Warehouse Workshop & Office (Silver Pack of 1) Up to Maximum 175 kg Per Shelf
- Price
- £17.48
- Rating
- 4.1/5
- Reviews
- 570
- Age
- 2y ago
Harbour Housewares Modern Floating Wall Shelf - 60cm - White - Photo Gallery Bookshelf Wall Shelves for Living Room Display Bedroom Office Storage
- Price
- £10.81
- Rating
- 4.4/5
- Reviews
- 2,019
- Age
- 5y ago
Trending
90-day click momentum
Loopsee Floating Shelves for Wall Shelf 6 Wooden Rustic Walls Shelfs Unit
- Price
- £16.07
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago
AMADA HOMEFURNISHING Floating Shelves Wall Shelves for Bathroom/Living Room/Bedroom/Kitchen Decor White Shelves for Wall with Invisible Brackets Set of 3 - AMFS08
- Price
- £19.07
- Rating
- 4.5/5
- Reviews
- 11,151
- Age
- 6y ago
Harbour Housewares 5-Tier Steel Garage Shelving Units Set - Matt Black - 2pc Heavy Duty Free Standing Industrial Shed Storage Racking Shelves | Boltless Assembly | 875kg Capacity | 90 x 40 x 180cm
- Price
- £37.01
- Rating
- 4.1/5
- Reviews
- 330
- Age
- 1y ago
SONGMICS GLR040B02 Set of 2 Heavy Duty Shelving Units Steel Shelving Unit 5 Shelves Screwless for Garage Warehouse Utility Room Load Capacity 875 kg 40 x 90 x 180 cm Black
- Price
- £37.47
- Rating
- 4.1/5
- Reviews
- 24,956
- Age
- 4y ago
KOROI White Floating Shelves for Wall Set of 3 Wooden Wall Mounted Shelves Modern Decorative Display White Floating Wall Shelf for Living Room Bedroom Bathroom Kitchen Home Office Laundry room
- Price
- £12.42
- Rating
- 4.1/5
- Reviews
- 58
- Age
- 1y ago
Newest
by launch dateLoopsee Floating Shelves for Wall Shelf 6 Wooden Rustic Walls Shelfs Unit
- Price
- £16.07
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago
TempFoo Floating Shelves for Wall Mounted Shelf Kitchen Bedroom 4pc
- Price
- £15.22
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 1y ago
Harbour Housewares 5-Tier Steel Garage Shelving Units Set - Matt Black - 2pc Heavy Duty Free Standing Industrial Shed Storage Racking Shelves | Boltless Assembly | 875kg Capacity | 90 x 40 x 180cm
- Price
- £37.01
- Rating
- 4.1/5
- Reviews
- 330
- Age
- 1y ago
Harbour Housewares 5-Tier Steel Garage Shelving Units Set - Galvanised - 2 Pack Heavy Duty Free Standing Industrial Shed Storage Racking Shelves | Boltless Assembly | 875kg Capacity | 90 x 40 x 180cm
- Price
- £34.29
- Rating
- 4.1/5
- Reviews
- 330
- Age
- 1y ago
Sakugi Storage Shelves - 4 Tier Sturdy Metal Garage Shelving Unit with Adjustable Leveling Feet Space-Saving Shelves Organizer for Pantry Laundry Kitchen 46.5 x 32.0 x 112 cm Black
- Price
- £20.82
- Rating
- 4.6/5
- Reviews
- 248
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
44 falling
Sellers
68
Top-5 brand share
40%
Top 20: 82%
Top-5 click share
26%
Top 20: 60%
Open market
54%
- Harbour Housewares10%
- SONGMICS9%
- Pipishell7%
- VASAGLE7%
- GadgetHaven6%
- TempFoo6%
Demand
Shelves search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.4×
Search terms
Top Shelves search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shelves1.3M/yr
- floating shelves1.3M/yr
- book shelf913K/yr
- shelf875K/yr
- shelving unit700K/yr
- bookshelf603K/yr
- shelves for wall601K/yr
- garage shelving units394K/yr
- wall shelves442K/yr
- floating shelf399K/yr
Reviews and returns
What reviews say buyers love and hate about Shelves
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
so flimsy
too flimsy
Not sturdy
Difficult to assemble
Very difficult to build
Very difficult to put together
Not good quality as expected
Awful build quality
Bad quality
To small
Not fit for purpose
Loose
instructions are terrible
Missing instructions
Wrong instructions
Love
Really easy to put together
Easy install
Easy assemble
Sturdy shelf
It's sturdy
Nice sturdy piece of furniture
Quality is fair
Excellent Quality
Good quality, easy to build
Excellent value
Excellent value for money
Decent price
Easy storage option
Excellent storage
Easy storage
Return
1.1% Return rate 58% Fixable by listing
To small
Not fit for purpose
Loose
Not good quality as expected
Awful build quality
Bad quality
so flimsy
too flimsy
Not sturdy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cardboard Cutter
£343K/yr+30.6%
Door Canopy
£202K/yr+187.7%
Fence Post Repair
£359K/yr-8.2%
Cat Window Guard
£98K/yr+413.1%
Sun Shade
£202K/yr+187.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shelves questions
Answered from the same tracked data.