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Sheep Toilet Roll Holder

Fail

Prices span $5.48–$15.93, mostly outside the sweet spot, so Sheep Toilet Roll Holder is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£83K/yr99K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
73%top-5 click share · 10 brands · 17 sellers

Flapen Score

Sheep Toilet Roll Holder against its category

The dotted line is the DIY & Tools average. Past it, Sheep Toilet Roll Holder is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sheep Toilet Roll Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sheep Toilet Roll Holder 99K times last year and spent an estimated £83K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
7.6%
Market size, estimated
£83Ka year
Peak month
December4.0× the quietest month
Top search term
sheep toilet roll holder75K searches a year

02 · Price

A sale here is worth £11.05.

Listings sell for £11.05 on average, from £5.48 to £15.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £11.05 that is £8K to £11K a year per listing.

Average price
£11.05under the $15 to $100 sweet spot
Price range
£5.48–£15.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #273 within Bathroom Hardware. It carries 607 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#273in Bathroom Hardware
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
607per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Sheep Toilet Roll Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

17

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

  • VELENTI48%
  • BaaHaus16%
  • HomeZone6%
  • Gubilacrum6%
  • Triformia5%
  • Dekorify5%
  • Open — no brand owns it (4 brands, 13%)

Demand

Sheep Toilet Roll Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Sheep Toilet Roll Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sheep toilet roll holder75K/yr
  • sheep toilet roll holders 311K/yr
  • shaun the sheep toilet roll holder7K/yr
  • toilet roll holder sheep4K/yr
  • sheep loo roll holder3K/yr

Reviews and returns

What reviews say buyers love and hate about Sheep Toilet Roll Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.26

unfortunately it is far too small

They don't fit any toilet rolls I have

Doesnt fit

Quality-Overall13%

Not as good as could ne

The quality is not the best

poorly produced

Value For Money7%+0.55

expensive

Not worth even one pound

though a bit pricy

Material Quality7%−0.03

its cheap plastic

these are plastic

The finish isnt as smooth or polished as I expected, and up close it can look a bit plasticky and lightweight

Strength5%−0.01

it doesnt feel particularly sturdy or premium

Flimsy plastic and legs fall out constantly

the holder becomes a bit wobbly

Love

Fun/Entertainment Experience27%+2.21

Good fun

Great fun, easy to achieve look

They are so much fun for your bathroom

Quality-Overall13%

Great quality

Excellent product to put a smile on your face

they are well made

Design-Overall10%+0.50

The design is very simple

Very decorative, looks great in the toilet and the kids love it

Nice design

Value For Money8%+0.55

Good value

Reasonable price

Great value for money

Assembly/Installation7%+0.53

Easy to assemble, looks great

Easy to put together

they are easy to set up

Return

1.1% Return rate 56% Fixable by listing

Size-Overall47%▆▆▅█▅▅

unfortunately it is far too small

They don't fit any toilet rolls I have

Doesnt fit

Quality-Overall8%▁▃▁▂█▂

Not as good as could ne

The quality is not the best

poorly produced

Strength8%▁▇█▆▆▂

it doesnt feel particularly sturdy or premium

Flimsy plastic and legs fall out constantly

the holder becomes a bit wobbly

Compatibility-Overall5%▁▁▁▁▆█
Functionality-Overall5%▁▁█▁▃▃

FAQ

Common Sheep Toilet Roll Holder questions

Answered from the same tracked data.