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Shaver Socket

Fail

Demand is soft, at -18.6% this quarter, so Shaver Socket is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£78K/yr54K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
66%top-5 click share · 9 brands · 45 sellers

Flapen Score

Shaver Socket against its category

The dotted line is the DIY & Tools average. Past it, Shaver Socket is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaver Socket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shaver Socket 54K times last year and spent an estimated £78K. The top 5 brands take 94% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
8.1%
Market size, estimated
£78Ka year
Peak month
October1.6× the quietest month
Top search term
shaver socket37K searches a year

02 · Price

A sale here is worth £17.81.

Listings sell for £17.81 on average, from £2.34 to £68.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.81 that is £2K to £4K a year per listing.

Average price
£17.81inside the $15 to $100 sweet spot
Price range
£2.34–£68.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #214 within Electrical. It carries 2,349 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
95%
Out of stock, average day
0.3%
Average rank
#214in Electrical
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,349per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Shaver Socket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£23K£31K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

45

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

4%

  • British General55%
  • Knightsbridge32%
  • WK Electrical3%
  • Masterplug2%
  • CNBINGO2%
  • Pipestation2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Shaver Socket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Shaver Socket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shaver socket37K/yr
  • bathroom socket8K/yr
  • bathroom shaver socket7K/yr
  • shaving socket3K/yr

Reviews and returns

What reviews say buyers love and hate about Shaver Socket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.13

Barely works

Doesn't work

Worked for 5 seconds using hairdryer

Durability14%−0.12

Broke after one use

Broke within 1 week

broke very quickly

Quality-Overall14%+0.67

Rubbish

Average quality

Cheap as chips

Size-Overall13%−0.05

Shaver/toothbrush plug doesn't fit correctly

Wrong size

it sometimes fits loosely

Value For Money6%+0.58

Overpriced

10 out of 10 couldnt find it cheaper

Not worth a penny

Love

Advertised Vs Actual Product26%+2.52

As advertised

Exactly as shown

As described

Quality-Overall20%+0.67

Good Quality

Good Quality and delivered on time

Build quality feels solid

Value For Money12%+0.58

Good price

Good value for money

Good value for money

Socket/Port/Plug8%+0.05

Good Adapter Plug

stylish shaver socket

Great plug

Charging7%+0.16

Great charger

Charges toothbrush nicely

It perfect to charge any charger with a shaver

Return

0.3% Return rate 20% Fixable by listing

Functionality-Overall26%█▆▆▇▅▅

Barely works

Doesn't work

Worked for 5 seconds using hairdryer

Size-Overall13%▆▇▇█▃▆

Shaver/toothbrush plug doesn't fit correctly

Wrong size

it sometimes fits loosely

Socket/Port/Plug12%▇▆▇▅▆█

Very difficult to plug the 2 pins in

EU plug doesnt fit properly, wouldnt recommend

Silly plug

Defective Material/Parts10%▄▇▃█▇▇
Compatibility-Overall9%▄▅█▆▁▄

It also is not compatible with my shave lead - which is its main purpose

Isnt compatible with oral b / braun electric tooth brushes

FAQ

Common Shaver Socket questions

Answered from the same tracked data.