Sewing Machine Oil
FailPrices span $3.41–$8.28, mostly outside the sweet spot, so Sewing Machine Oil is a Fail.
- Flapen Score
- 35 / 100Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 4935
- Market size
- £71K/yr83K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 80%top-5 click share · 8 brands · 101 sellers
Flapen Score
Sewing Machine Oil against its category
The dotted line is the DIY & Tools average. Past it, Sewing Machine Oil is stronger. Inside it, weaker.
Market
The Sewing Machine Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sewing Machine Oil 83K times last year and spent an estimated £71K. The top 5 brands take 89% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
15.7% of searches ended in a purchase last week.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £71Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- sewing machine oil54K searches a year
02 · Price
A sale here is worth £5.44.
Listings sell for £5.44 on average, from £3.41 to £8.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At £5.44 that is £7K to £8K a year per listing.
- Average price
- £5.44under the $15 to $100 sweet spot
- Price range
- £3.41–£8.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £7K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #62 within Power Tool Accessories. It carries 4,701 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 90%
- Out of stock, average day
- 17.9%
- Average rank
- #62in Power Tool Accessories
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,701per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Sewing Machine Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Singer Oil Lubricant for The Mechanical Parts of Appliances
- Price
- £5.92
- Rating
- 4.8/5
- Reviews
- 5,922
- Age
- 13y ago
Hemline Machine Oil for Sewing Machines 20ml (3/4 Fl Oz)
- Price
- £3.58
- Rating
- 4.6/5
- Reviews
- 1,308
- Age
- 14y ago
Sewing machine oil suitable for Singer Brother Janome Elna Pfaff Bernina
- Price
- £6.45
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 5y ago
New 30ml Fine Light Sewing Machine Oil and Lubricant Commercial & Industrial Sewing Machine Oil for Lubricating Moving Parts of Textile Machinery Serger & Overlock Machine Accessories by OAIEGSD
- Price
- £5.09
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 4mo ago
Sewing and Knitting Machine Oil Lubricant
- Price
- £4.08
- Rating
- 4.7/5
- Reviews
- 342
- Age
- 5y ago
Trending
90-day click momentumNew 30ml Fine Light Sewing Machine Oil and Lubricant Commercial & Industrial Sewing Machine Oil for Lubricating Moving Parts of Textile Machinery Serger & Overlock Machine Accessories by OAIEGSD
- Price
- £5.09
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 4mo ago
50ml Multi-Purpose Dry Lubricant Treadmill Lubricant Oil Sewing Machine Oil Lock Lubricant For Doors Sewing And Knitting Machine O-Il Lubricant Long-Lasting Silicone Formula For Smooth Operation
- Price
- £4.20
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago
3-IN-ONE 100355 Multi-Purpose Oil 3 oz (Pack of 1)
- Price
- £6.95
- Rating
- 4.7/5
- Reviews
- 10,216
- Age
- 15y ago
FINE GRADE SEWING MACHINE AND OVERLOCKER OIL BRITISH PRODUCT sk22 (250ml)
- Price
- £8.28
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 3y ago
Sewing machine oil suitable for Singer Brother Janome Elna Pfaff Bernina
- Price
- £6.45
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 5y ago
Newest
by launch date50ml Multi-Purpose Dry Lubricant Treadmill Lubricant Oil Sewing Machine Oil Lock Lubricant For Doors Sewing And Knitting Machine O-Il Lubricant Long-Lasting Silicone Formula For Smooth Operation
- Price
- £4.20
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago
New 30ml Fine Light Sewing Machine Oil and Lubricant Commercial & Industrial Sewing Machine Oil for Lubricating Moving Parts of Textile Machinery Serger & Overlock Machine Accessories by OAIEGSD
- Price
- £5.09
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 4mo ago
FINE GRADE SEWING MACHINE AND OVERLOCKER OIL BRITISH PRODUCT sk22 (250ml)
- Price
- £8.28
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 3y ago
Sewing machine oil suitable for Singer Brother Janome Elna Pfaff Bernina
- Price
- £6.45
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 5y ago
Singer All Purpose Sewing Machine Oil 3.38-Fluid Ounce
- Price
- £6.45
- Rating
- 4.7/5
- Reviews
- 6,532
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
101
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
6%
- Singer51%
- Hemline18%
- OAIEGSD9%
- Billencart6%
- Generic5%
- Wahl5%
- Open — no brand owns it (2 brands, 6%)
Demand
Sewing Machine Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Sewing Machine Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sewing machine oil54K/yr
- machine oil10K/yr
- singer sewing machine oil6K/yr
- sewing machine oil uk5K/yr
- industrial sewing machine oil4K/yr
- light machine oil4K/yr
Reviews and returns
What reviews say buyers love and hate about Sewing Machine Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Better tiny bottles that leak everywhere which this one doesn't
It leaks, so buy something else
oil leaks everywhere
didnt realise how small the tin would be
Was bigger than I thought it would be
Small tin
unstuck jammed parts
wrong price
Definitely not worth the price
not at price paid.£8.99
Cant get the oil out
Love
Excellent product
Great produce
No complaints
Came as advertised
Just what I wanted
As described
Best price
Excellent value for money
Great value
Great lubricant
Great Clipper Oil
Good oil
Does the job
machine is working well
Works well
Return
0.1% Return rate 33% Fixable by listing
wrong price
Definitely not worth the price
not at price paid.£8.99
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sewing Machine Oil questions
Answered from the same tracked data.