Sewing Machine Oil
FailPrices span $3.41–$8.28, mostly outside the sweet spot, so Sewing Machine Oil is a Fail.
- Flapen Score
- 35 / 100Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 4935
- Market size
- £71K/yr83K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 80%top-5 click share · 8 brands · 101 sellers
Flapen Score
Sewing Machine Oil against its category
The dotted line is the DIY & Tools average. Past it, Sewing Machine Oil is stronger. Inside it, weaker.
Market
The Sewing Machine Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sewing Machine Oil 83K times last year and spent an estimated £71K. The top 5 brands take 89% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 15.7% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £71Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- sewing machine oil54K searches a year
02 · Price
A sale here is worth £5.44.
Listings sell for £5.44 on average, from £3.41 to £8.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At £5.44 that is £7K to £8K a year per listing.
- Average price
- £5.44under the $15 to $100 sweet spot
- Price range
- £3.41–£8.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £7K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #62 within Power Tool Accessories. It carries 4,701 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 90%
- Out of stock, average day
- 17.9%
- Average rank
- #62in Power Tool Accessories
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,701per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Sewing Machine Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Singer Oil Lubricant for The Mechanical Parts of Appliances
- Price
- £5.92
- Rating
- 4.8/5
- Reviews
- 5,922
- Age
- 13y ago

Hemline Machine Oil for Sewing Machines 20ml (3/4 Fl Oz)
- Price
- £3.58
- Rating
- 4.6/5
- Reviews
- 1,308
- Age
- 14y ago

Sewing machine oil suitable for Singer Brother Janome Elna Pfaff Bernina
- Price
- £6.45
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 5y ago

New 30ml Fine Light Sewing Machine Oil and Lubricant Commercial & Industrial Sewing Machine Oil for Lubricating Moving Parts of Textile Machinery Serger & Overlock Machine Accessories by OAIEGSD
- Price
- £5.09
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 4mo ago

Sewing and Knitting Machine Oil Lubricant
- Price
- £4.08
- Rating
- 4.7/5
- Reviews
- 342
- Age
- 5y ago
Trending
estimated 90-day click momentum
New 30ml Fine Light Sewing Machine Oil and Lubricant Commercial & Industrial Sewing Machine Oil for Lubricating Moving Parts of Textile Machinery Serger & Overlock Machine Accessories by OAIEGSD
- Price
- £5.09
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 4mo ago

50ml Multi-Purpose Dry Lubricant Treadmill Lubricant Oil Sewing Machine Oil Lock Lubricant For Doors Sewing And Knitting Machine O-Il Lubricant Long-Lasting Silicone Formula For Smooth Operation
- Price
- £4.20
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago

3-IN-ONE 100355 Multi-Purpose Oil 3 oz (Pack of 1)
- Price
- £6.95
- Rating
- 4.7/5
- Reviews
- 10,216
- Age
- 15y ago

FINE GRADE SEWING MACHINE AND OVERLOCKER OIL BRITISH PRODUCT sk22 (250ml)
- Price
- £8.28
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 3y ago

Sewing machine oil suitable for Singer Brother Janome Elna Pfaff Bernina
- Price
- £6.45
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 5y ago
Newest
by launch date
50ml Multi-Purpose Dry Lubricant Treadmill Lubricant Oil Sewing Machine Oil Lock Lubricant For Doors Sewing And Knitting Machine O-Il Lubricant Long-Lasting Silicone Formula For Smooth Operation
- Price
- £4.20
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago

New 30ml Fine Light Sewing Machine Oil and Lubricant Commercial & Industrial Sewing Machine Oil for Lubricating Moving Parts of Textile Machinery Serger & Overlock Machine Accessories by OAIEGSD
- Price
- £5.09
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 4mo ago

FINE GRADE SEWING MACHINE AND OVERLOCKER OIL BRITISH PRODUCT sk22 (250ml)
- Price
- £8.28
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 3y ago

Sewing machine oil suitable for Singer Brother Janome Elna Pfaff Bernina
- Price
- £6.45
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 5y ago

Singer All Purpose Sewing Machine Oil 3.38-Fluid Ounce
- Price
- £6.45
- Rating
- 4.7/5
- Reviews
- 6,532
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
101
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
6%
- Singer51%
- Hemline18%
- OAIEGSD9%
- Billencart6%
- Generic5%
- Wahl5%
- Open — no brand owns it (2 brands, 6%)
Demand
Sewing Machine Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Sewing Machine Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sewing machine oil54K/yr
- machine oil10K/yr
- singer sewing machine oil6K/yr
- sewing machine oil uk5K/yr
- industrial sewing machine oil4K/yr
- light machine oil4K/yr
Reviews and returns
What reviews say buyers love and hate about Sewing Machine Oil
We read the reviews and the return reasons for every product selling here.
“Better tiny bottles that leak everywhere which this one doesn't”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sewing Machine Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








