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Set Square

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -9.6% this quarter, so Set Square is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 2,225 DIY & Tools niches · +14 vs the category median of 49
Market size
£476K/yr538K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
38%top-5 click share · 37 brands · 112 sellers

Flapen Score

Set Square against its category

The dotted line is the DIY & Tools average. Past it, Set Square is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Set Square market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Set Square 538K times last year and spent an estimated £476K. The top 5 brands take 50% of clicks. Demand peaks in Apr. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 538K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £476K a year.

Searches, last 12 months
538K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
7.4%
Market size, estimated
£476Ka year
Peak month
April1.8× the quietest month
Top search term
set square147K searches a year

02 · Price

A sale here is worth £11.88.

Listings sell for £11.88 on average, from £3.92 to £101.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £11.88 that is £6K to £9K a year per listing.

Average price
£11.88under the $15 to $100 sweet spot
Price range
£3.92–£101.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #157 within Measuring & Layout Tools. It carries 919 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
97%
Out of stock, average day
2.5%
Average rank
#157in Measuring & Layout Tools
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
919per listing
Listings tracked
61

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Set Square products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£14K£29K£43K£57K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

112

Top-5 brand share

50%

Top 20: 87%

Top-5 click share

38%

Top 20: 69%

Open market

42%

  • Preciva12%
  • WORKPRO11%
  • OX Tools11%
  • Auyuiiy8%
  • flintronic8%
  • mwellewm8%

Demand

Set Square search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.8×

Search terms

Top Set Square search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • set square147K/yr
  • square83K/yr
  • combination square85K/yr
  • carpenters square59K/yr
  • set square carpentry27K/yr
  • builders square13K/yr
  • try square12K/yr
  • carpenter square12K/yr
  • adjustable square10K/yr
  • square tool12K/yr

Reviews and returns

What reviews say buyers love and hate about Set Square

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%

awful build quality not smooth at all

Poor quality

Cheap rubbish

Strength9%+0.65

Slightly flimsy

NOT ROBUST ENOUGH

Not as sturdy as expected

Locking Mechanism7%−0.09

The locking system is so slack its shocking

doesnt lock properly and securely so it gives an inaccurate line when using it, save your money

Rubbish hard to keep locked keeps moving out of position if u dnt pay attention your measurements will be wrong

Durability6%−0.04

Combination Sq fell apart after 1 use

broke straight away on the first use

it won't last long in my tool bag

Value For Money5%−0.03

cost a lot more

to be honest it's a bit overpriced for what it is

This product was priced at £16.99 at the time of posting this review

Love

Quality-Overall32%

have a few of their tools all good quality

its solid quality

Decent quality

Value For Money13%−0.03

Great savings

Good value for money

Value for money

Strength10%+0.65

Sturdy well made

Sturdy tool

Good solid tools

Ease Of Use9%+0.31

Easy to use

Easy to handle

handy

Advertised Vs Actual Product8%

As described

Just what i wanted

Better than I thought

Return

0.9% Return rate 33% Fixable by listing

Size-Overall25%▃▆▇▅█▄

wish i had bought a bigger one

Quality-Overall11%▇▆█▇▄█

awful build quality not smooth at all

Poor quality

Cheap rubbish

Defective Material/Parts9%█▄▃▄▂▃
Mechanism Issues8%▅▅▁▂▅█
Functionality-Overall7%█▃▅▃▃▃

FAQ

Common Set Square questions

Answered from the same tracked data.