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Self Levelling Floor Compound

Fail

Shoppers spend only $72K a year here, so Self Levelling Floor Compound is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£72K/yr116K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
79%top-5 click share · 9 brands · 21 sellers

Flapen Score

Self Levelling Floor Compound against its category

The dotted line is the DIY & Tools average. Past it, Self Levelling Floor Compound is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Self Levelling Floor Compound market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Self Levelling Floor Compound 116K times last year and spent an estimated £72K. The top 5 brands take 91% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
3.5%
Market size, estimated
£72Ka year
Peak month
October1.7× the quietest month
Top search term
self levelling floor compound53K searches a year

02 · Price

A sale here is worth £17.39.

Listings sell for £17.39 on average, from £6.75 to £68.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £17.39 that is £4K to £9K a year per listing.

Average price
£17.39inside the $15 to $100 sweet spot
Price range
£6.75–£68.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #189 within Building Supplies. It carries 1,394 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
50%
Out of stock, average day
5.9%
Average rank
#189in Building Supplies
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,394per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Self Levelling Floor Compound products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

21

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

6%

  • Ultra32%
  • ARA CHOICE23%
  • Sika18%
  • Bostik13%
  • Nassboards4%
  • Sinto3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Self Levelling Floor Compound search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Self Levelling Floor Compound search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • self levelling floor compound53K/yr
  • floor levelling compound14K/yr
  • self levelling compound12K/yr
  • self leveling floor compound11K/yr
  • screed6K/yr
  • floor levelling compound ready mixed5K/yr
  • levelling compound4K/yr
  • floor screed ready mixed5K/yr
  • self leveling compound4K/yr
  • floor leveling compound3K/yr

Reviews and returns

What reviews say buyers love and hate about Self Levelling Floor Compound

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.18

far too expensive

which then makes a full job very expensive

Not cheap

Material Quality11%−0.10

NOT WHAT IT SAYS ON TIN

Advertised Vs Actual Product11%+0.36

not so happy with slightly misleading images on website

Somewhat misleading on the web page

Maintenance And Repair11%+0.86

refused to repair

Durability11%−0.07

So, I cannot say if it will be long lasting, or whether the re-pointing will need to be done again

Love

Ease Of Use29%+1.71

Easy to use

Easy to use, sets quickly

Easy to use concrete

Quality-Overall16%+0.94

Very good product and easy to use — just add water and its ready

The product was first class

Excellent product

Advertised Vs Actual Product13%+0.36

Does the job

As expected does the job

IT DOES EXACTLY WHAT IT IS SUPPOSED TO

Maintenance And Repair9%+0.86

Great for those small fixes

This stuff is great for small,quick repairs

Repair

Value For Money5%−0.18

Worth for money

value for money

Overall considered it to be value for money

Return

0.4% Return rate 22% Fixable by listing

Leak-Proof27%▃▅▅▃▆█

to take care in not to throw it around ends up with the contents leaking out within the box when opening

Functionality-Overall13%█▁▂▂▁▂
Defective Material/Parts8%▁█▃▆▁▁
Advertised Vs Actual Product7%█▁▁▃▃▃

not so happy with slightly misleading images on website

Somewhat misleading on the web page

Color7%▁▁▅▁▆█

the colour unfortunately does not match the paving so I'm currently experimenting with various substances to blend

FAQ

Common Self Levelling Floor Compound questions

Answered from the same tracked data.