Self Defence Weapons Uk Legal

Shoppers searched for this 777K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months

777K

Growth, 90 days vs prior 90

-3.1%

Conversion, latest week

1.4%

Market size, estimated

£156Ka year

Peak month

November2.3× the quietest month

Top search term

self defence214K searches a year

Listings sell for £14.48 on average, from £5.35 to £58.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £14.48 that is £1K to £4K a year per listing.

Average price

£14.48under the $15 to $100 sweet spot

Price range

£5.35–£58.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£1K–£4K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

56% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #368 within Adhesives & Sealers. It carries 1,388 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

84%

Out of stock, average day

4.3%

Average rank

#368in Adhesives & Sealers

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,388per listing

Listings tracked

50

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months