Is security camera outdoor profitable to sell on Amazon United Kingdom?

The niche generates £4.9M/yr across 45 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Launch it (57/100).

How competitive is the security camera outdoor niche?

19 brands and 92 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in security camera outdoor?

Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 3.1%.

When does demand for security camera outdoor peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the security camera outdoor niche?

Listings span £11.00–£94.36; the average listing price is £28.86 (sweet spot $15–$100). The average incumbent carries 19,611 reviews — the moat a new listing must climb.

security camera outdoor

Launch it

A $4.9M/yr market growing +5.7% this quarter with returns at 3.1% — clears our launch bar.

Market size

Incredible£4.9M

£4.9M/yr · 7.0M searches

Avg price

Incredible£28.86

avg listing price — sweet spot $15–$100

Price range

Great£11.00–£94.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Okay+5.7%

90-day search growth — must beat 0% to launch

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Review moat

Bad19,610.87

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United Kingdom niche tracking, security camera outdoor is a £4.9M/yr Amazon United Kingdom market (7.0M searches/yr). The top 5 brands hold 85% of demand. Verdict: Launch it — 57/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

security camera outdoor market data

Units sold / yr: 150K–200K; avg 4,000–5,000/product
Revenue / yr: £4.3M–£5.8M; units × avg price
Conversion rate: 2.4%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 29 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

43%

Top 20: 76%

Open market

13%

Tapo74%
Ring4%
blurams3%
Outinput3%
Imou2%
GALAYOU2%
Open — no brand owns it (13 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top security camera outdoor search terms

tapo camera948K/yr -7.8%4.1% conv.
tapo970K/yr +0.9%0.9% conv.
security camera614K/yr +3.4%0.8% conv.
cctv camera575K/yr +8.2%0.6% conv.
tapo outdoor camera485K/yr +52.3%1.9% conv.
indoor camera486K/yr +0.6%2.3% conv.
security camera outdoor wireless516K/yr +4.2%0.4% conv.
outdoor camera438K/yr -7.3%0.6% conv.
cctv316K/yr +10.1%0.3% conv.
cameras house security241K/yr +13.7%1.1% conv.

All search terms

Top security camera outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tapo C210 2K 3MP Pan/Tilt Indoor House Security Camera WiFi Camera No Monthly Fee AI Detection Baby Camera Monitor Pet Camera Dog Camera 360 View Night Vision Works with Alexa & Google

Tapo£16.724.5★54,908 rev

Tapo TC40 Pan/Tilt Smart Security Outdoor Camera Full HD 360 Smart Person Detection Motion Tracking Color Night Vision WiFi Camera No Monthly Fee Two-Way Talk IP65 Works with Alexa & Google

Tapo£28.354.6★27,714 rev

Tapo TC82 2K Battery Security Camera Outdoor Wireless Indoor and Outdoor CCTV Colour Night Vision No Monthly Fee AI Detection IP65 180 Day Life Works with Alexa and Google Push Notification

Tapo£32.784.2★4,683 rev

Tapo TC70 Pan/Tilt Indoor Camera House Security Camera Dog Camera Pet Camera with AI Detection Baby Camera Monitor 1080P Full HD 360 View Night Vision Works with Alexa No Monthly Fee

Tapo£14.864.6★31,784 rev

Tapo TC60 Indoor Camera House Security Camera WiFi Camera No Monthly Fee AI Detection Pet Camera Baby Camera Monitor CCTV 2-way Talk Advanced Night Vision Works with Alexa & Google

Tapo£12.864.5★35,092 rev

Newest

by launch date

Vimtag 2.5K 4MP Outdoor Security Camera Wired CCTV Camera Systems WiFi w/Color Night Vision for Home Pet Baby Nanny IP65 Motion Detection 2-Way Audio Siren 24/7 Recording Works with Alexa

Vimtag£12.455,927 rev

7mo ago

Tapo TC90 KIT 2K 3MP Solar Security Camera Outdoor Wireless Security camera Colour Night Outdoor Camera 360AI Detection CCTV IP65 No Hub Required Alexa Google Home Flexible Storage No Monthly fee

Tapo£59.07226 rev

8mo ago

Tapo TC46 4K 8MP Security Camera Outdoor Wired Starlight Colour Night Outdoor Camera 360AI Detection CCTV Camera IP66 No Hub Required Alexa Google Home Flexible Storage No Monthly fee

Tapo£61.2527,521 rev

9mo ago

Outinput 3MP 2K Indoor Window Camera - 2.4GHz & 5GHz WiFi Window Cameras for Home Security Looking Outside with AI Color Night Vision Person & Motion Detection Anti-Glare Anti-Reflection

Outinput£32.81825 rev

11mo ago

Tapo C400 Battery Security Camera Outdoor Wireless IP65 1080P Colour Night 180 Day 5200 Mah AI Detection Local Cloud Storage CCTV Alexa Google No Monthly Fee Push Notification

Tapo£29.73391 rev

1y ago

What buyers say about security camera outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Camera Quality24%

“Camera is clear”

Value For Money14%

“Cheap price”

Quality-Overall12%

“Build quality is solid”

Assembly/Installation9%

“easy to install”

Night Vision5%

“Night vision is very clear”

Image/Picture Clarity4%

“Good picture”

Software/Application3%

“Easy to use app”

Ease Of Use3%

“to easy to remove”

Battery Life3%

“Amazing battery life”

Security3%

“Secure system”

What buyers complain about

Connectivity-Overall14%

“Connection Issues”

Durability9%

“Broken”

Functionality-Overall9%

“Did not work”

Camera Quality5%

“does not work very well due camera isn't showing anything”

Quality-Overall5%

“Cheap rubbish”

Charging5%

“Didnt charge”

Battery Life4%

“battery isnt great”

Value For Money4%

“it was going up in price”

Assembly/Installation3%

“Difficult to install”

Software/Application3%

“poor software”

Top return reasons

Connectivity-Overall31%

Functionality-Overall14%

Compatibility-Overall10%

Camera Quality5%

Size-Overall4%

Defective Material/Parts4%

Quality-Overall3%

Charging3%

Advertised Vs Actual Product3%