Security Camera Outdoor

Shoppers searched for this 7.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.9M a year.

Searches, last 12 months

7.0M

Growth, 90 days vs prior 90

+5.7%

Conversion, latest week

2.4%

Market size, estimated

£4.9Ma year

Peak month

June1.5× the quietest month

Top search term

tapo camera948K searches a year

Listings sell for £28.86 on average, from £11.00 to £94.36. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £28.86 that is £115K to £144K a year per listing.

Average price

£28.86inside the $15 to $100 sweet spot

Price range

£11.00–£94.36

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

£115K–£144K

Returns

3.1%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Safety & Security. It carries 19,611 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#17in Safety & Security

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

19,611per listing

Listings tracked

45

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

29 months