Skip to content

Security Camera Outdoor

Security Camera Outdoor clears our launch bar: a $4.9M/yr market growing +5.7% this quarter with returns at 3.1%.

Flapen Score

57
Launch it
Market size 97Growth 32Conversion 30Competition 71Returns 48Price range 91Avg price 95Brand share 33Review moat 17Quality gap 60
This niche Category average

Is Security Camera Outdoor profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Security Camera Outdoor is a £4.9M/yr Amazon United Kingdom market (7.0M searches/yr). The top 5 brands hold 85% of demand. Verdict: Launch it — 57/100.

Security Camera Outdoor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +5.7% over the last 90 days and 2.4% of searches end in a purchase.

£4.9M

revenue / yr

Units sold / yr200K
Search volume / yr+5.7%7.0M
Conversion rate2.4%
Avg price£28.86

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers19 · 92
Top-5 product click share43%
Open market15%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement100%
New entrants (1y)9· 9 succeeded
Avg rating4.4★
Avg reviews19,611

Top Security Camera Outdoor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£197K£394K£590K£787K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

92

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

43%

Top 20: 76%

Open market

13%

  • Tapo74%
  • Ring4%
  • blurams3%
  • Outinput3%
  • Imou2%
  • GALAYOU2%
  • Open — no brand owns it (13 brands, 13%)

Security Camera Outdoor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume7.0MCVR2.4%Products45Brands19Top 5 Brands85%OOS Rate0.0%Rating4.4★Reviews19,611Avg BSR#17
250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Security Camera Outdoor search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tapo camera948K/yr
  • tapo970K/yr
  • security camera614K/yr
  • cctv camera575K/yr
  • tapo outdoor camera485K/yr
  • indoor camera486K/yr
  • security camera outdoor wireless516K/yr
  • outdoor camera438K/yr
  • cctv316K/yr
  • cameras house security241K/yr

What reviews say buyers love and hate about Security Camera Outdoor

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Camera Quality24%

Camera is clear

Value For Money14%

Cheap price

Quality-Overall12%

Build quality is solid

Assembly/Installation9%

easy to install

Night Vision5%

Night vision is very clear

What buyers complain about

61% of reviews
Connectivity-Overall14%

Connection Issues

Durability9%

Broken

Functionality-Overall9%

Did not work

Camera Quality5%

does not work very well due camera isn't showing anything

Quality-Overall5%

Cheap rubbish

Security Camera Outdoor return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Connectivity-Overall
31%
2Functionality-Overall
14%
3Compatibility-Overall
10%
4Camera Quality
5%
5Size-Overall
4%

Common Security Camera Outdoor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Security Camera Outdoor 57/100 on Amazon United Kingdom — Launch it. The niche generates £4.9M/yr across 45 tracked products. 9 of 9 products launched in the last 360 days are still selling. Search demand moved +5.7% over the last 90 days.
Search demand for Security Camera Outdoor on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.