Security Camera Outdoor
MaybeShoppers spend $4.9M a year here. But the average product has 19,611 reviews to catch up to, so Security Camera Outdoor is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 4957
- Market size
- £4.9M/yr7.0M searches / yr
- 90-day growth
- +5.7%search demand this quarter
- Competition
- 43%top-5 click share · 19 brands · 92 sellers
Flapen Score
Security Camera Outdoor against its category
The dotted line is the DIY & Tools average. Past it, Security Camera Outdoor is stronger. Inside it, weaker.
Market
The Security Camera Outdoor market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Security Camera Outdoor 7.0M times last year and spent an estimated £4.9M. The top 5 brands take 85% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 7.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.9M a year.
- Searches, last 12 months
- 7.0M
- Growth, 90 days vs prior 90
- +5.7%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £4.9Ma year
- Peak month
- June1.5× the quietest month
- Top search term
- tapo camera948K searches a year
02 · Price
A sale here is worth £28.86.
Listings sell for £28.86 on average, from £11.00 to £94.36. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £28.86 that is £115K to £144K a year per listing.
- Average price
- £28.86inside the $15 to $100 sweet spot
- Price range
- £11.00–£94.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £115K–£144K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Safety & Security. It carries 19,611 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #17in Safety & Security
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 19,611per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 9 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Security Camera Outdoor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tapo C210 2K 3MP Pan/Tilt Indoor House Security Camera WiFi Camera No Monthly Fee AI Detection Baby Camera Monitor Pet Camera Dog Camera 360 View Night Vision Works with Alexa & Google
- Price
- £16.72
- Rating
- 4.5/5
- Reviews
- 54,908
- Age
- 5y ago
Tapo TC40 Pan/Tilt Smart Security Outdoor Camera Full HD 360 Smart Person Detection Motion Tracking Color Night Vision WiFi Camera No Monthly Fee Two-Way Talk IP65 Works with Alexa & Google
- Price
- £28.35
- Rating
- 4.6/5
- Reviews
- 27,714
- Age
- 2y ago
Tapo TC82 2K Battery Security Camera Outdoor Wireless Indoor and Outdoor CCTV Colour Night Vision No Monthly Fee AI Detection IP65 180 Day Life Works with Alexa and Google Push Notification
- Price
- £32.78
- Rating
- 4.2/5
- Reviews
- 4,683
- Age
- 2y ago
Tapo TC70 Pan/Tilt Indoor Camera House Security Camera Dog Camera Pet Camera with AI Detection Baby Camera Monitor 1080P Full HD 360 View Night Vision Works with Alexa No Monthly Fee
- Price
- £14.86
- Rating
- 4.6/5
- Reviews
- 31,784
- Age
- 5y ago
Tapo TC60 Indoor Camera House Security Camera WiFi Camera No Monthly Fee AI Detection Pet Camera Baby Camera Monitor CCTV 2-way Talk Advanced Night Vision Works with Alexa & Google
- Price
- £12.86
- Rating
- 4.5/5
- Reviews
- 35,092
- Age
- 5y ago
Trending
90-day click momentum
Tapo TC90 KIT 2K 3MP Solar Security Camera Outdoor Wireless Security camera Colour Night Outdoor Camera 360AI Detection CCTV IP65 No Hub Required Alexa Google Home Flexible Storage No Monthly fee
- Price
- £59.07
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 8mo ago
Vimtag 2.5K 4MP Outdoor Security Camera Wired CCTV Camera Systems WiFi w/Color Night Vision for Home Pet Baby Nanny IP65 Motion Detection 2-Way Audio Siren 24/7 Recording Works with Alexa
- Price
- £12.45
- Rating
- 4.3/5
- Reviews
- 5,927
- Age
- 7mo ago
Tapo C210 2-Pack 2K 3MP Pan/Tilt Indoor Security Camera WiFi Camera AI Detection Baby Monitor Pet Camera Dog Camera 360 View Night Vision No Monthly Fee Local Storage Works with Alexa/Google
- Price
- £32.79
- Rating
- 4.6/5
- Reviews
- 31,784
- Age
- 2y ago
Tapo C530WS Pan/Tilt Outdoor Security Camera 3K 5MP WiFi Outdoor Camera 360 Vision Motion Tracking No Monthly Fee AI Detection Starlight Colour Night Vision IP66 Works with Alexa & Google
- Price
- £44.05
- Rating
- 4.5/5
- Reviews
- 11,834
- Age
- 1y ago
Outinput 3MP 2K Indoor Window Camera - 2.4GHz & 5GHz WiFi Window Cameras for Home Security Looking Outside with AI Color Night Vision Person & Motion Detection Anti-Glare Anti-Reflection
- Price
- £32.81
- Rating
- 4.4/5
- Reviews
- 825
- Age
- 11mo ago
Newest
by launch dateVimtag 2.5K 4MP Outdoor Security Camera Wired CCTV Camera Systems WiFi w/Color Night Vision for Home Pet Baby Nanny IP65 Motion Detection 2-Way Audio Siren 24/7 Recording Works with Alexa
- Price
- £12.45
- Rating
- 4.3/5
- Reviews
- 5,927
- Age
- 7mo ago
Tapo TC90 KIT 2K 3MP Solar Security Camera Outdoor Wireless Security camera Colour Night Outdoor Camera 360AI Detection CCTV IP65 No Hub Required Alexa Google Home Flexible Storage No Monthly fee
- Price
- £59.07
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 8mo ago
Tapo TC46 4K 8MP Security Camera Outdoor Wired Starlight Colour Night Outdoor Camera 360AI Detection CCTV Camera IP66 No Hub Required Alexa Google Home Flexible Storage No Monthly fee
- Price
- £61.25
- Rating
- 4.5/5
- Reviews
- 27,521
- Age
- 9mo ago
Outinput 3MP 2K Indoor Window Camera - 2.4GHz & 5GHz WiFi Window Cameras for Home Security Looking Outside with AI Color Night Vision Person & Motion Detection Anti-Glare Anti-Reflection
- Price
- £32.81
- Rating
- 4.4/5
- Reviews
- 825
- Age
- 11mo ago
Tapo C400 Battery Security Camera Outdoor Wireless IP65 1080P Colour Night 180 Day 5200 Mah AI Detection Local Cloud Storage CCTV Alexa Google No Monthly Fee Push Notification
- Price
- £29.73
- Rating
- 4.4/5
- Reviews
- 391
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
92
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
43%
Top 20: 76%
Open market
13%
- Tapo74%
- Ring4%
- blurams3%
- Outinput3%
- Imou2%
- GALAYOU2%
- Open — no brand owns it (13 brands, 13%)
Demand
Security Camera Outdoor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Security Camera Outdoor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tapo camera948K/yr
- tapo970K/yr
- security camera614K/yr
- cctv camera575K/yr
- tapo outdoor camera485K/yr
- indoor camera486K/yr
- security camera outdoor wireless516K/yr
- outdoor camera438K/yr
- cctv316K/yr
- cameras house security241K/yr
Reviews and returns
What reviews say buyers love and hate about Security Camera Outdoor
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Connection Issues
they are very slow to connect
loses connection all the time
Broken
Did not last
Broken after a few months
Did not work
Never worked
Stopped Working
does not work very well due camera isn't showing anything
Terrible camera
Rubbish camera
Cheap rubbish
Low quality
The quality is blurry
Love
Camera is clear
Great Little Camera
Best camera
Cheap price
not expensive
not expensive
Build quality is solid
Amazing quality
solid overall quality
easy to install
EASY TO INSTALL
easy to assemble
Night vision is very clear
Good Night vision
I was particularly impressed by the night vision performance
Return
3.1% Return rate 8% Fixable by listing
Connection Issues
they are very slow to connect
loses connection all the time
Did not work
Never worked
Stopped Working
does not work very well due camera isn't showing anything
Terrible camera
Rubbish camera
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Security Camera Outdoor questions
Answered from the same tracked data.