Secret Safe

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months

354K

Growth, 90 days vs prior 90

-19.1%

Conversion, latest week

1.2%

Market size, estimated

£98Ka year

Peak month

August1.5× the quietest month

Top search term

hidden safe55K searches a year

Listings sell for £22.26 on average, from £3.71 to £131.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £22.26 that is £0 to £2K a year per listing.

Average price

£22.26inside the $15 to $100 sweet spot

Price range

£3.71–£131.75

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #247 within Safety & Security. It carries 1,132 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

87%

Out of stock, average day

8.3%

Average rank

#247in Safety & Security

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,132per listing

Listings tracked

99

19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months