Secret Safe

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months

354K

Growth, 90 days vs prior 90

-19.1%

Conversion, latest week

1.2%

Market size, estimated

£98Ka year

Peak month

August1.5× the quietest month

Top search term

hidden safe55K searches a year

Listings sell for £22.26 on average, from £3.71 to £131.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £22.26 that is £0 to £2K a year per listing.

Average price

£22.26inside the $15 to $100 sweet spot

Price range

£3.71–£131.75

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #247 within Safety & Security. It carries 1,132 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

87%

Out of stock, average day

8.3%

Average rank

#247in Safety & Security

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,132per listing

Listings tracked

99

19 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months