Is scrubbing brush profitable to sell on Amazon United Kingdom?

The niche generates £317K/yr across 22 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the scrubbing brush niche?

15 brands and 94 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in scrubbing brush?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.2%.

When does demand for scrubbing brush peak?

Demand peaks in May; the busiest month runs 2.1× the quietest.

What does it cost to enter the scrubbing brush niche?

Listings span £1.47–£10.21; the average listing price is £5.80 (sweet spot $15–$100). The average incumbent carries 2,338 reviews — the moat a new listing must climb.

scrubbing brush

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($1.47–$10.21) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Market size

Good£317K

£317K/yr · 430K searches

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,337.82

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.80

avg listing price — sweet spot $15–$100

Price range

Bad£1.47–£10.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, scrubbing brush is a £317K/yr Amazon United Kingdom market (430K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

scrubbing brush market data

Units sold / yr: 50K–60K; avg 1,500–2,000/product
Revenue / yr: £290K–£348K; units × avg price
Conversion rate: 12.7%
Avg BSR: #56
Page quality: 0%
Prime: 91%
Sponsored: 55%
Out of stock: 2.5%
Avg brand age: 37 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

19%

Addis31%
CHARLES BENTLEY17%
Amazon Basics10%
MR.SIGA9%
Topest7%
Elliott6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.1×

Open Trend

Top scrubbing brush search terms

scrubbing brush245K/yr -6.6%11.2% conv.
scrubbing brush with handle60K/yr -7.4%7.1% conv.
scrub brush32K/yr -12.2%6.8% conv.
scrubbing brushes for cleaning10K/yr +57.4%9.9% conv.
small scrubbing brush10K/yr -5.7%4.0% conv.
scrubbing brushes10K/yr -10.8%6.6% conv.
scrub brushes for cleaning10K/yr +10.4%4.7% conv.
scrubbing brush heavy duty13K/yr -23.4%11.2% conv.
hand scrubbing brush9K/yr -12.2%7.8% conv.
heavy duty scrubbing brush6K/yr +10.9%8.6% conv.

All search terms

Top scrubbing brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Addis 513870 190mm Scrubbing Brush Varnished

Addis£1.474.5★2,423 rev

Bentley Industrial Charles Bentley Stiff Natural Bassine Hand Scrub Brush 8

CHARLES BENTLEY£4.074.5★1,586 rev

Amazon Basics All Purpose Rectangular Scrub Brush 2-pack White & Black

Amazon Basics£4.234.5★1,889 rev

2 Pack Multifunctional Heavy Duty Scrub Brush | Comfortable to Hold and Use | Sturdy Cleaning Brush for Bathroom Tiles Floor Sink Shoe Floor etc. [Colour May Vary]

Topest£6.154.3★34 rev

MR.SIGA Multi purpose Heavy Duty Scrub Brush - Pack of 2

MR.SIGA£9.764.4★3,735 rev

Newest

by launch date

Topest Scrubbing Brush for Deep Cleaning 2 Pack | Multipurpose Heavy Duty Brush Cleaner for Bathroom Tiles Floor Shoes Sink Carpets etc.| Sturdy Brush Ergonomic Handle and Firm Stiff Bristles

Topest£7.105 rev

5mo ago

Scrubbing Brush 2 Pack Multipurpose Heavy Duty Cleaning Brushes for Kitchen Bathroom Tile Grout Sinks & Ovens Deep Cleaning Tools for Home & Appliances

Epished£8.7511 rev

7mo ago

Topest Heavy Duty Scrub Brush for Deep Cleaning [2 Packs] | Multipurpose Brush with Comfortable Grip | Sturdy Scrubber with Stiff Bristles for Bathroom Floor Tiles Sink Shoe Carpets etc.

Topest£6.9015 rev

8mo ago

2 Pack Multifunctional Heavy Duty Scrub Brush | Comfortable to Hold and Use | Sturdy Cleaning Brush for Bathroom Tiles Floor Sink Shoe Floor etc. [Colour May Vary]

Topest£6.1534 rev

10mo ago

4Pcs Cleaning Brush Set Crevice Cleaning Brush and scrubbing brush&Scouring pads for bathroom Floor Tub Tile Shower Bathroom and Kitchen Surface

Angootao£10.2117 rev

10mo ago

What buyers say about scrubbing brush

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning19%

“cleans floor really well”

Value For Money17%

“Good for the money”

Quality-Overall12%

“Versatile well made product”

Advertised Vs Actual Product10%

“As advertised”

Strength7%

“Very sturdy”

Brush Quality6%

“Sturdy brush”

Durability4%

“Durable”

Handle Quality3%

“The handle has a very good grip which is a plus compared to some other brushes I have used before”

Grip3%

“Easy to grip”

Comfort-Overall3%

“Comfortable”

What buyers complain about

Size-Overall15%

“narrow”

Quality-Overall14%

“Even though it is really cheap this is not very good”

Value For Money9%

“more expensive than buying a two pack”

Durability9%

“Broke in a minute”

Ease Of Cleaning5%

“The bristles are the problem”

Strength4%

“its not as strong as the brushes”

Grip3%

“Handle keeps slipping off”

Material Quality3%

“I truly suspect these bristles are not nylon”

Hard Feel2%

“They sort of feel a tiny bit flimsy”

Color2%

“Two colours mean that you cant mix up what you use them for”

Top return reasons

Size-Overall28%

Hard Feel12%

Quality-Overall11%

Soft Feel7%

Strength6%

Value For Money6%

Advertised Vs Actual Product5%

Ease Of Cleaning4%

Defective Material/Parts3%

Compatibility-Overall3%

Common questions

Is scrubbing brush profitable to sell on Amazon United Kingdom?: The niche generates £317K/yr across 22 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the scrubbing brush niche?: 15 brands and 94 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in scrubbing brush?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.2%.
When does demand for scrubbing brush peak?: Demand peaks in May; the busiest month runs 2.1× the quietest.
What does it cost to enter the scrubbing brush niche?: Listings span £1.47–£10.21; the average listing price is £5.80 (sweet spot $15–$100). The average incumbent carries 2,338 reviews — the moat a new listing must climb.