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Screwdriver Set

Pass

Screwdriver Set scores 65 out of 100, a Pass. Shoppers spend $1.6M a year here, demand is soft, at -14.4% this quarter, and returns run at 0.8% of orders.

Flapen Score
65
65 / 100
Top 2% of 2,225 DIY & Tools niches · +16 vs the category median of 49
Market size
£1.6M/yr2.1M searches / yr
90-day growth
-14.4%search demand this quarter
Competition
31%top-5 click share · 31 brands · 190 sellers

Flapen Score

Screwdriver Set against its category

The dotted line is the DIY & Tools average. Past it, Screwdriver Set is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Screwdriver Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Screwdriver Set 2.1M times last year and spent an estimated £1.6M. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
5.7%
Market size, estimated
£1.6Ma year
Peak month
December1.8× the quietest month
Top search term
screwdriver set1.4M searches a year

02 · Price

A sale here is worth £13.55.

Listings sell for £13.55 on average, from £3.41 to £85.11. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At £13.55 that is £20K to £27K a year per listing.

Average price
£13.55under the $15 to $100 sweet spot
Price range
£3.41–£85.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
1,500–2,000
Revenue per listing a year
£20K–£27K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #94 within Hand Tools. It carries 4,029 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
98%
Out of stock, average day
1.6%
Average rank
#94in Hand Tools
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,029per listing
Listings tracked
54

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Screwdriver Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£48K£96K£143K£191K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

190

Top-5 brand share

42%

Top 20: 91%

Top-5 click share

31%

Top 20: 72%

Open market

52%

  • Jorest10%
  • Anesty9%
  • YUFANYA8%
  • WAIZHIUA8%
  • Amazon Basics7%
  • STANLEY7%

Demand

Screwdriver Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Screwdriver Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • screwdriver set1.4M/yr
  • screwdriver266K/yr
  • screwdriver sets77K/yr
  • screwdrivers48K/yr
  • screw driver set40K/yr
  • screw drivers sets41K/yr
  • screw driver33K/yr
  • magnetic screwdriver26K/yr
  • screwdriver set with case17K/yr
  • magnetic screwdriver sets37K/yr

Reviews and returns

What reviews say buyers love and hate about Screwdriver Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%−0.08

very much low quality

It is really cheap quality

Bad quality

Size-Overall11%+0.13

Although the box is small

Larger than I thought it would be

Very small

Durability10%−0.06

not very durable

Doesnt last

Broke at first use

Strength5%−0.01

it is very flimsy

Bit flimsy

Weak, snapped instantly

Advertised Vs Actual Product4%+0.55

Somewhat deceiving

is not as advertised

Not as fully described

Love

Quality-Overall25%−0.08

Good quality set

Decent quality

Good quality tools

Value For Money21%+1.33

Great buy

Not costly

Excellent value

Ease Of Use11%+1.41

Brilliant very handy

Ease of use

easy to store

Advertised Vs Actual Product7%+0.55

Just as shown

As advertised

As described

Size-Overall4%+0.13

They are always a great fit

sizes - should meet most needs

Wide variety of sizes

Return

0.8% Return rate 40% Fixable by listing

Size-Overall31%██▇▇██

Although the box is small

Larger than I thought it would be

Very small

Quality-Overall13%█▆█▇█▆

very much low quality

It is really cheap quality

Bad quality

Defective Material/Parts11%▇▆▇█▆▆

Does not had useful bits

Missing parts

Some of small bits kept snapping

Functionality-Overall9%▆▇▆▅▆█
Compatibility-Overall5%▅▄▅█▆▆

FAQ

Common Screwdriver Set questions

Answered from the same tracked data.