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Screwdriver Bit Sets

Fail

Demand is soft, at -9.1% this quarter, so Screwdriver Bit Sets is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£265K/yr577K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
53%top-5 click share · 17 brands · 134 sellers

Flapen Score

Screwdriver Bit Sets against its category

The dotted line is the DIY & Tools average. Past it, Screwdriver Bit Sets is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Screwdriver Bit Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Screwdriver Bit Sets 577K times last year and spent an estimated £265K. The top 5 brands take 77% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 577K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £265K a year.

Searches, last 12 months
577K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
4.7%
Market size, estimated
£265Ka year
Peak month
April1.2× the quietest month
Top search term
screwdriver bit sets205K searches a year

02 · Price

A sale here is worth £9.69.

Listings sell for £9.69 on average, from £3.65 to £23.78. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £9.69 that is £7K to £10K a year per listing.

Average price
£9.69under the $15 to $100 sweet spot
Price range
£3.65–£23.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #66 within Power Tool Accessories. It carries 4,845 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#66in Power Tool Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,845per listing
Listings tracked
30

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Screwdriver Bit Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£53K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

134

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

20%

  • DEWALT29%
  • Bosch18%
  • Draper13%
  • Bahco10%
  • Amazon Basics7%
  • Hi-Spec4%

Demand

Screwdriver Bit Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Screwdriver Bit Sets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • screwdriver bit sets205K/yr
  • screwdriver bits66K/yr
  • bit set62K/yr
  • screwdriver bit set47K/yr
  • magnetic screwdriver bits28K/yr
  • bit29K/yr
  • drill screwdriver bits23K/yr
  • screw bits14K/yr
  • screw driver bits set16K/yr
  • electric screwdriver bits11K/yr

Reviews and returns

What reviews say buyers love and hate about Screwdriver Bit Sets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall32%+0.87

The quality is middling

Awful quality

Very low quality compare to price

Durability16%−0.11

Ruined within one use

Weak, snapped instantly

Bit broke after first use

Magnetic Strength/Adsorption7%−0.02

Not very strong magnetically

Not very magnetic

Not magnetic enough

Size-Overall5%+0.49

its a really tiny box

Thought they were mixed sizes - my own fault didn't read the description

Too small

Grip5%−0.01

Too small so lesser grip

They slip too easily

Didn't like these at all no grip on s news worn away already very disappointed

Love

Quality-Overall34%+0.87

Excellent product

Good quality set

Good quality and an excellent range of tooling

Value For Money19%+1.92

Good Value

Excellent value

Great Value

Size-Overall8%+0.49

Solid fit

fit is fine

Good range of sizes

Ease Of Use8%+0.20

Easy to use

easy to keep everything organised

Very handy

Advertised Vs Actual Product6%+0.22

As advertised

Better than expected

As described

Return

0.6% Return rate 27% Fixable by listing

Defective Material/Parts21%▃█▅█▄▇

Bits dont fit in extensions

Half of drills broke absolutely rubbish

Some of small bits kept snapping

Size-Overall20%█▂█▇█▇

its a really tiny box

Thought they were mixed sizes - my own fault didn't read the description

Too small

Quality-Overall15%▄▆▄▆█▄

The quality is middling

Awful quality

Very low quality compare to price

Compatibility-Overall8%▆█▇▆▇▆
Functionality-Overall5%▇▁▄▅█▅

FAQ

Common Screwdriver Bit Sets questions

Answered from the same tracked data.