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Scissors Heavy Duty

Fail

The average product has 11,986 reviews to catch up to, so Scissors Heavy Duty is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£101K/yr77K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
55%top-5 click share · 16 brands · 32 sellers

Flapen Score

Scissors Heavy Duty against its category

The dotted line is the DIY & Tools average. Past it, Scissors Heavy Duty is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scissors Heavy Duty market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scissors Heavy Duty 77K times last year and spent an estimated £101K. The top 5 brands take 68% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
13.9%
Market size, estimated
£101Ka year
Peak month
September1.1× the quietest month
Top search term
scissors heavy duty32K searches a year

02 · Price

A sale here is worth £9.52.

Listings sell for £9.52 on average, from £4.21 to £20.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.52 that is £2K to £5K a year per listing.

Average price
£9.52under the $15 to $100 sweet spot
Price range
£4.21–£20.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Hand Tools. It carries 11,986 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Hand Tools
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,986per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Scissors Heavy Duty products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

32

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 97%

Open market

25%

  • TITA2218%
  • MAGNIFICENT 7 STAR18%
  • LIVINGO14%
  • Fiskars11%
  • iBayam8%
  • DURATECH6%

Demand

Scissors Heavy Duty search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Scissors Heavy Duty search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • scissors heavy duty32K/yr
  • heavy duty scissors34K/yr
  • heavy duty scissors industrial4K/yr
  • strong scissors3K/yr
  • cardboard scissors3K/yr

Reviews and returns

What reviews say buyers love and hate about Scissors Heavy Duty

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Rusts/Corrodes”
0.3%of orders come back
“theyre starting to rust”
A buyer, on “Rusts/Corrodes”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Scissors Heavy Duty questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data