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Scales 0.01g

Fail

Demand is soft, at -15.3% this quarter, so Scales 0.01g is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£419K/yr384K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
71%top-5 click share · 15 brands · 21 sellers

Flapen Score

Scales 0.01g against its category

The dotted line is the DIY & Tools average. Past it, Scales 0.01g is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scales 0.01g market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scales 0.01g 384K times last year and spent an estimated £419K. The top 5 brands take 76% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 384K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £419K a year.

Searches, last 12 months
384K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
13.1%
Market size, estimated
£419Ka year
Peak month
February1.3× the quietest month
Top search term
scales 0.01g82K searches a year

02 · Price

A sale here is worth £8.30.

Listings sell for £8.30 on average, from £4.74 to £18.83. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £8.30 that is £17K to £21K a year per listing.

Average price
£8.30under the $15 to $100 sweet spot
Price range
£4.74–£18.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£17K–£21K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Measuring & Layout Tools. It carries 2,947 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Measuring & Layout Tools
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,947per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Scales 0.01g products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£42K£84K£126K£167K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

21

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

18%

  • New Horrizon23%
  • GeekerChip20%
  • Vinabo14%
  • ACCUWEIGHT10%
  • Oderra9%
  • Vitafit5%

Demand

Scales 0.01g search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Scales 0.01g search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scales 0.01g82K/yr
  • jewellery scales34K/yr
  • digital scales 0.01g27K/yr
  • mini scales25K/yr
  • small scales25K/yr
  • micro scales22K/yr
  • pocket scales25K/yr
  • precision scale22K/yr
  • gold scales17K/yr
  • precision scales15K/yr

Reviews and returns

What reviews say buyers love and hate about Scales 0.01g

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%

These scales are actually tiny

Not fit for purpose

Small in size

Functionality-Overall11%−0.13

Doesnt work

it fails miserably at doing so

doesn't register anything below around 0.5g - which sort of defeats the purpose

Measurement/Reading Accuracy10%−0.09

This scale is very inaccurate

Accuracy Unknown

Not highly accurate

Quality-Overall9%+0.12

Cheap rubbish

It was a bit poor quality build

Bad quality

Durability9%−0.10

Bought 2 both broke within a couple of months

Broke after 5 weeks

the lid broke off the second i tried to open it

Love

Ease Of Use19%+1.39

Easy to carry around

easy to read

Easy to use

Value For Money18%+0.63

Excellent value

Good for the money

Amazing value

Quality-Overall17%+0.12

Excellent product

the build quality is excellent

Good build quality for the price

Advertised Vs Actual Product8%+0.78

As described

true to the description

Does the job, great product

Compactness7%+0.62

Compact and accurate

Compact,easy use

Compact and lightweight

Return

1.0% Return rate 58% Fixable by listing

Size-Overall51%▆█▇█▇█

These scales are actually tiny

Not fit for purpose

Small in size

Functionality-Overall15%▅▄▆▆▅█

Doesnt work

it fails miserably at doing so

doesn't register anything below around 0.5g - which sort of defeats the purpose

Measurement/Reading Accuracy9%▆█▇▆▅▅

This scale is very inaccurate

Accuracy Unknown

Not highly accurate

Quality-Overall5%▇▂█▃▅▄

Cheap rubbish

It was a bit poor quality build

Bad quality

Defective Material/Parts4%▂▅▃▃█▂

Faulty

Faulty product

FAQ

Common Scales 0.01g questions

Answered from the same tracked data.