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42

sbr

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 31Growth 38Conversion 87Competition 2Returns 97Price range 41Avg price 65Brand share 0Review moat 71Quality gap 38

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good669.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.79

avg listing price — sweet spot $15–$100

Price range

Okay£10.50–£18.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+10.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£145K

£145K/yr · 104K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, sbr is a £145K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 42/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

sbr market data

Units sold / yr
13K–15K
avg 2,000–2,500/product
Revenue / yr
£172K–£207K
units × avg price
Conversion rate
10.1%
Avg BSR
#106
Page quality
0%
Prime
67%
Sponsored
67%
Out of stock
0.0%
Avg brand age
62 months
Avg seller age
169 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Sika86%
  • Bostik6%
  • Palace5%
  • ARA CHOICE3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.6×

Top sbr search terms

  • sbr50K/yr
  • sbr bonding agent 5 litre22K/yr
  • sbr bonding agent10K/yr
  • sbr primer10K/yr
  • sbr bond8K/yr
  • pink sbr5K/yr
All search terms

Top sbr products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£22K30%£43K45%£65K60%£87K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

What buyers say about sbr

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Better than most other brands”

Value For Money12%

“Decent amount for the price”

Ease Of Use10%

“easy to use”

Functionality-Overall7%

“No problems it works”

Adhesion/Stickiness6%

“provides good adhesion”

Moist/Dry5%

“No more damp or mould”

Advertised Vs Actual Product5%

“Does the job”

Suitable For Indoor5%

“Excellent product, suitable for outdoors and wet/damp areas, whereas PVA for indoors, easy to use, highly recommended, no need for plastiser”

Paint Quality5%

“paint this on everything lol”

Water Resistance4%

“Helped the tiles go on easy and water tight”

What buyers complain about

Leak-Proof20%

“A pin hole leak in both bottles”

Strength10%

“Looks a bit weak when poured out into a container”

Instructions/User Manual/Troubleshooting10%

“despite following instructions the top refused to unwind”

Ease Of Use10%

“Lid can be difficult to undo”

Adhesion/Stickiness10%

“Very sticky as a SBR slurry”

Top return reasons

Compatibility-Overall24%
Functionality-Overall17%
Size-Overall14%
Value For Money14%
Leak-Proof10%
Maintenance And Repair3%
Thin3%
Adhesion/Stickiness3%
Smell3%
Ease Of Use3%

Common questions

Is sbr profitable to sell on Amazon United Kingdom?
The niche generates £145K/yr across 6 tracked products. 90-day search growth is +10.2%. Flapen's verdict: Skip it (42/100).
How competitive is the sbr niche?
4 brands and 28 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sbr?
Top complaints mined from reviews: Leak-Proof, Strength, Instructions/User Manual/Troubleshooting. The return rate is 0.6%.
When does demand for sbr peak?
Demand peaks in Apr–May; the busiest month runs 2.6× the quietest.
What does it cost to enter the sbr niche?
Listings span £10.50–£18.07; the average listing price is £13.79 (sweet spot $15–$100). The average incumbent carries 669 reviews — the moat a new listing must climb.