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Sbr

Fail

The top 5 brands take 100% of clicks, so Sbr is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£145K/yr104K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
97%top-5 click share · 4 brands · 28 sellers

Flapen Score

Sbr against its category

The dotted line is the DIY & Tools average. Past it, Sbr is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sbr market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sbr 104K times last year and spent an estimated £145K. All 4 brands take every click. Demand peaks in Apr–May. Flapen scores it 42 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
10.1%
Market size, estimated
£145Ka year
Peak month
April2.6× the quietest month
Top search term
sbr50K searches a year

02 · Price

A sale here is worth £13.79.

Listings sell for £13.79 on average, from £10.50 to £18.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At £13.79 that is £28K to £34K a year per listing.

Average price
£13.79under the $15 to $100 sweet spot
Price range
£10.50–£18.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
2,000–2,500
Revenue per listing a year
£28K–£34K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Adhesives & Sealers. It carries 669 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#106in Adhesives & Sealers
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
669per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Sbr products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£22K£43K£65K£87K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Sika86%
  • Bostik6%
  • Palace5%
  • ARA CHOICE3%

Demand

Sbr search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.6×

Search terms

Top Sbr search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sbr50K/yr
  • sbr bonding agent 5 litre22K/yr
  • sbr bonding agent10K/yr
  • sbr primer10K/yr
  • sbr bond8K/yr
  • pink sbr5K/yr

Reviews and returns

What reviews say buyers love and hate about Sbr

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof20%

A pin hole leak in both bottles

Strength10%+0.23

Looks a bit weak when poured out into a container

Instructions/User Manual/Troubleshooting10%−0.06

despite following instructions the top refused to unwind

Ease Of Use10%+0.57

Lid can be difficult to undo

Adhesion/Stickiness10%+0.89

Very sticky as a SBR slurry

Love

Quality-Overall31%−0.06

Better than most other brands

Good quality product

This sbr is a very good quality one I use quite a bit of it on various projects

Value For Money12%+0.57

Decent amount for the price

Good price

Reasonable price

Ease Of Use10%+0.57

easy to use

Makes life easy

Helped the tiles go on easy and water tight

Functionality-Overall7%+0.72

No problems it works

It worked,

Adhesion/Stickiness6%+0.89

provides good adhesion

seems to stick the Toupret masonry repair really well

Nice and sticky and waterproof

Return

0.6% Return rate 14% Fixable by listing

Compatibility-Overall24%▇█▁▁▄▆
Functionality-Overall17%▁▄▁█▃▃
Size-Overall14%█▁▁▁▄▄
Value For Money14%▁█▁▁▁▆
Leak-Proof10%▆▁█▁▃▁

A pin hole leak in both bottles

FAQ

Common Sbr questions

Answered from the same tracked data.