Saw

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £668K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+5.9%

Conversion, latest week

4.9%

Market size, estimated

£668Ka year

Peak month

October1.7× the quietest month

Top search term

saw616K searches a year

Listings sell for £13.64 on average, from £4.35 to £45.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £13.64 that is £20K to £27K a year per listing.

Average price

£13.64under the $15 to $100 sweet spot

Price range

£4.35–£45.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

£20K–£27K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Hand Tools. It carries 1,476 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#8in Hand Tools

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,476per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months