saw
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Good£4.35–£45.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£668K£668K/yr · 1.0M searches
Avg price
Good£13.64avg listing price — sweet spot $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,476.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad81%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, saw is a £668K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
saw market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £409K–£546K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
62
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
6%
- Draper45%
- Spear & Jackson21%
- OX Tools18%
- SURFOU5%
- SINPY3%
- Bahco2%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.7×
Top saw search terms
- saw616K/yr
- hand saw113K/yr
- wood saw77K/yr
- hand saw for wood37K/yr
- wood saws hand24K/yr
- handsaw21K/yr
- saws18K/yr
- hand saws for cutting wood14K/yr
- small saw13K/yr
- handsaw wood9K/yr
Top saw products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Draper Venom Handsaw (350mm) | Second Fix Double Ground Hand Tool | High Carbon Steel Blade | TPR Soft Grip Handle | 80874
Draper£5.174.4★731 rev
Spear & Jackson B9822 Predator Universal Wood Saw 22 x 8 Points Per Inch
Spear & Jackson£7.664.7★2,065 rev
OX Pro Hand Saw 350mm Fine Tooth 15 TPI Wood & Plastic Cuts
OX Tools£6.064.8★224 rev
Draper Venom 8PPI Wood Hand Saw | First Fix Double Ground Blade 50CM | DIY Tools Woodworking Handsaw | 82194
Draper£6.194.6★2,871 rev
Japanese Hand Saw for Woodworking Small Non-Slip Handle Double Tooth Handsaw SK5 Blade Fine Cutting Tool for Wood Ideal for DIY and Woodworkers SURFOU
SURFOU£6.344.6★595 rev
Newest
by launch date
Reciprocating Saw 710W: DEKOPRO Electric Wood Saw with 4 Blades 2800 SPM Variable Speed 20mm Stroke Length Tool-Free Blade Change for Wood and Metal Cutting
DEKOPRO£26.00103 rev
Japanese Hand Saw for Woodworking Small Non-Slip Handle Double Tooth Handsaw SK5 Blade Fine Cutting Tool for Wood Ideal for DIY and Woodworkers SURFOU
SURFOU£6.34595 rev
OX Pro Hand Saw 350mm Fine Tooth 15 TPI Wood & Plastic Cuts
OX Tools£6.06224 rev
Mini Chainsaw Cordless 6 Inch Electric Power Chain Saw with 2 Batteries & 2 Chains Small Chainsaw with Safety Lock for Tree Trimming Garden Wood Cutting Gift for Men Dad Husband Fathers
SINPY£45.031,629 rev
OX Trade Hand Saw 22 Inch / 550mm
OX Tools£7.30119 rev
Trending
90-day click momentumReciprocating Saw 710W: DEKOPRO Electric Wood Saw with 4 Blades 2800 SPM Variable Speed 20mm Stroke Length Tool-Free Blade Change for Wood and Metal Cutting
DEKOPRO£26.004.3★
Spear & Jackson B9822 Predator Universal Wood Saw 22 x 8 Points Per Inch
Spear & Jackson£7.664.7★
OX Trade Hand Saw 22 Inch / 550mm
OX Tools£7.304.6★
Mini Chainsaw Cordless 6 Inch Electric Power Chain Saw with 2 Batteries & 2 Chains Small Chainsaw with Safety Lock for Tree Trimming Garden Wood Cutting Gift for Men Dad Husband Fathers
SINPY£45.034.3★
Draper Venom Handsaw (350mm) | Second Fix Double Ground Hand Tool | High Carbon Steel Blade | TPR Soft Grip Handle | 80874
Draper£5.174.4★
What buyers say about saw
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Excellent product”
“Easy to use”
“Above expectations”
“Sturdy construction”
“Battery lasted well”
“Sharp, Comfortable, and Gets Through Wood Quickly”
“It works well”
“Not very heavy”
“great size”
What buyers complain about
“It broke after 20 minutes”
“Very poor battery life”
“Poor Quality”
“one of the batteries has already stopped hold a charge after only a couple of uses”
“small”
“it just doesn't get the job done”
“instructions poor”
“Waste of money”
“was unable to securely lock the blade...faulty”
“Possible minor oil leak doesn't seem to effect performance or battery”
Top return reasons
Common questions
- Is saw profitable to sell on Amazon United Kingdom?
- The niche generates £668K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the saw niche?
- 9 brands and 62 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in saw?
- Top complaints mined from reviews: Durability, Battery Life, Quality-Overall. The return rate is 1.2%.
- When does demand for saw peak?
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the saw niche?
- Listings span £4.35–£45.03; the average listing price is £13.64 (sweet spot $15–$100). The average incumbent carries 1,476 reviews — the moat a new listing must climb.