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Saw

a concentrated shelf (top 5 take 81% of clicks) — Saw doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 67Growth 32Conversion 57Competition 16Returns 90Price range 74Avg price 64Brand share 21Review moat 51Quality gap 38
This niche Category average

Is Saw profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Saw is a £668K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct. Verdict: Skip it — 47/100.

Saw: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.9% over the last 90 days and 4.9% of searches end in a purchase.

£668K

revenue / yr

Units sold / yr40K
Search volume / yr+5.9%1.0M
Conversion rate4.9%
Avg price£13.64

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers9 · 62
Top-5 product click share81%
Open market8%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement67%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews1,476

Top Saw products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

£0£67K£134K£200K£267K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

62

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

6%

  • Draper45%
  • Spear & Jackson21%
  • OX Tools18%
  • SURFOU5%
  • SINPY3%
  • Bahco2%
  • Open — no brand owns it (3 brands, 6%)

Saw demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.0MCVR4.9%Products12Brands9Top 5 Brands92%OOS Rate0.0%Rating4.5★Reviews1,476Avg BSR#8
40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Top Saw search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • saw616K/yr
  • hand saw113K/yr
  • wood saw77K/yr
  • hand saw for wood37K/yr
  • wood saws hand24K/yr
  • handsaw21K/yr
  • saws18K/yr
  • hand saws for cutting wood14K/yr
  • small saw13K/yr
  • handsaw wood9K/yr

What reviews say buyers love and hate about Saw

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Value For Money26%

Good value for money

Quality-Overall20%

Excellent product

Ease Of Use14%

Easy to use

Advertised Vs Actual Product7%

Above expectations

Strength6%

Sturdy construction

What buyers complain about

68% of reviews
Durability14%

It broke after 20 minutes

Battery Life12%

Very poor battery life

Quality-Overall11%

Poor Quality

Charging7%

one of the batteries has already stopped hold a charge after only a couple of uses

Size-Overall6%

small

Saw return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
20%
2Size-Overall
14%
3Weight Heavy
10%
4Battery Life
7%
5Defective Material/Parts
6%

Common Saw questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Saw 47/100 on Amazon United Kingdom — Skip it. The niche generates £668K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +5.9% over the last 90 days.
Search demand for Saw on Amazon United Kingdom peaks in Oct, where the busiest month runs 1.7× the quietest.